Central Europe
bet-at-home Germany goes live with EveryMatrix platform

Tier-1 operator bet-at-home is live with the full EveryMatrix tech stack in Germany.
The complex Germany integration follows the earlier migration in February this year of millions of players within bet-at-home’s MGA-licensed business. The Frankfurt-listed Group replaced its previous platform with a comprehensive range of EveryMatrix back- and front-end solutions and products.
EveryMatrix’s products and integration processes were custom-built and delivered for bet-at-home.de with almost every EveryMatrix team joining forces to ensure the successful launch of its OddsMatrix sportsbook and wide-ranging turnkey solution. This also includes its casino platform, player management, payments module, and affiliate software – all designed to further enhance the bet-at-home.de operation driving both revenues and efficiencies.
Key to the project’s success was GamMatrix, EveryMatrix’s platform unit, that purpose-built multiple new micro services for bet-at-home in line with Germany’s complex technical compliance requirements. This included external and responsible gambling limits, multi wallet, taxation and legislation services that enabled integrations and delivered compliance requirements.
Bet-at-home is one of EveryMatrix’s largest sports clients in both revenue and brand value with the long-term agreement covering all markets where bet-at-home is currently present, including Germany.
Ebbe Groes, Group CEO of EveryMatrix, said: “This has been a big effort from hundreds of our experts across multiple global teams. The initial bet-at-home .com launch in February was a major milestone, but today is arguably more significant due to the complexity involved, and proves we truly belong in the top tier of the world’s most respected and trusted iGaming suppliers.
“I’d like to thank Marco and his team for putting their continued faith in EveryMatrix. We remain fully committed to delivering the highest possible performance standards in the months and years ahead.”
Marco Falchetto, CEO of bet-at-home .com AG, said: “I would like to extend my huge thanks to Ebbe and EveryMatrix’s extraordinary teamwork with months of dedication that has led to the accomplishment of this complex and challenging migration.
“We are very pleased and proud with the results of our joint efforts with a new, intuitive, and extremely appealing bet-at-home.de website powered by EveryMatrix.
“The work between both teams in the last few months has been a real pleasure to be part of for everyone involved. This has been a highly demanding project and EveryMatrix have proven to be a very flexible, reliable, and resilient partner and we are excited to enter this new phase of growth together.”
Central Europe
PRAGMATIC PLAY EXPANDS SLOVAKIAN PRESENCE WITH NIKÉ

Pragmatic Play, a leading content provider to the iGaming industry, will begin supplying its Slots to the prominent Slovak operator Niké in its latest partnership.
Niké’s players will now gain access to Pragmatic Play’s impressive lineup of award-winning player-favourite titles, from iconic hits like Wolf Gold and Big Bass Bonanza to the popular Sugar Rush and Gates of Olympus.
As one of Slovakia’s market leaders, partnering with Niké will catalyse further growth across the country for Pragmatic Play and introduce more players to its content for the first time.
The agreement is the latest in a string of major partnerships for Pragmatic Play in Europe, following deals with Napoleon in Belgium and GAMRFIRST in Switzerland, as it continues to solidify its presence in the region and globally.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play continues to expand in regulated markets, and partnering with major operators like Niké in Slovakia provides a great opportunity for us to deliver our rich portfolio of games to even more players. We look forward to a great partnership with Niké as it continues to strengthen its offering as a top operator in the market.”
Robert Vizvari, Chief Revenue Officer at Niké, said: “Adding Pragmatic Play games to our game lobby is a significant step forward for us. It has gained an enviable reputation for delivering some of the industry’s most entertaining experiences and opening those opportunities up to our player base heralds the beginning of a fantastic collaboration.”
Central Europe
HGC 2024 Sets Strong Business Focus with Top International Speakers Under the Key Topic ‘Invest in Games’

The Hamburg Games Conference (HGC) 2024 will bring the international games industry together on March 5 and 6 under the key topic of ‘Invest in Games’. While the games industry is in troubled waters, the HGC provides practical impulses for companies and founders to position themselves successfully on the market. Confirmed as the first speakers are Brjann Sigurgeirsson (co-founder Thunderful Group), Sophie Vo (founder Rise and Play), James Batchelor (Editor-in-Chief Gamesindustry.biz), Timm Geyer (founder Geyer Media Consult) and Are Mack Growen (Partner at London Venture Partners). The main focus is on obtaining financing and identifying new business opportunities.
An advisory board consisting of the companies Sunday, Bigpoint, The Sandbox, InnoGames and 1SP Agency Holding supports the organizers Gamecity Hamburg, GRAEF Rechtsanwalte and Super Crowd Entertainment in the planning and implementation of the HGC program. Tickets for companies and start-ups are available at https:// HGC2024.EventBrite.de.
HGC 2023 welcomed more than 500 conference guests from 26 countries. On March 5 and 6, 2024, the Altonaer Museum will once again offer an attractive setting with a maritime atmosphere for exclusive keynotes, panels, roundtables, networking and matchmaking over two conference days.
Renowned games experts and experts
Speakers will present current investment topics and insights on two stages. Already confirmed: Brjann Sigurgeirsson (co-founder Thunderful Group) on ‘Creating and sustaining a successful gaming brand’, Sophie Vo (founder Rise and Play) on ‘Cultural due diligence in M&A’, James Batchelor (Editor-in-Chief GamesIndustry.biz) on ‘What’s definitely not the future of games development?’, Timm Geyer (founder Geyer Media Consult) on ‘Options in challenging situations for game studios and Are Mack Growen (Partner at London Venture Partners) on ‘Raising venture capital – How to approach a VC’. In addition, the call for speakers for HGC 2024 is running until December 4: https:// GamesConference .com/Call-For-Speakers.
Exclusive program on-site
The program of the HGC 2024 offers exclusive talks and panels as a unique live experience in the unique atmosphere of the Altonaer Museum. Participants will gain practical insights into current investment topics and the best conditions for B2B matchmaking and business meetings on-site. With the support of Hamburg’s games companies, the HGC is the hub for intensive networking and matchmaking. Companies and game studios will present their products and games in the expanded expo area in the Altonaer Museum and will be available for talks and meetings. In addition to the companies on the advisory board, the HGC is supported by the sponsors 4Players, Bytro, Photon, Photon, Playa Games, Threaks and Tiny Roar.
Business and start-up tickets are now available
The business ticket for 349 Euros provides guests with access to the two-day conference program as well as the opportunity to arrange meetings with other conference guests and make valuable new contacts. Start-up tickets are also available for newly-founded companies. They allow participation in the entire conference program as well as matchmaking at a discounted price of 199 euros. Tickets for the HGC 2024 are available at https:// HGC2024.EventBrite.de. All current information on the Hamburg Games Conference 2024 is available at www. GamesConference .com.
The first German Creative Economy Summit on March 6 and 7, 2024, in Hamburg
Adjacent to the Hamburg Games Conference, visitors can also attend the German Creative Economy Summit in Hamburg on March 7, organized by the Hamburg Kreativ Gesellschaft with a diverse program of keynotes, panels and workshops from the nationwide creative industries. All information is available at https:// German-Creative-Economy-Summit.de. Anyone who purchases a ticket for the Hamburg Games Conference can secure a 20% discount on a ticket for the German Creative Economy Summit to attend the summit after the HGC on March 7. If required, visitors can register at HGC@ Super-Crowd .com.
Central Europe
Gauselmann Group Wins Tender for Casino Concession of the German State of Lower Saxony

The Gauselmann Group has won the tender for the casino concession of the German state of Lower Saxony. This means the group has the opportunity to operate up to ten casino locations. The concession allows for the state-licensed locations to be operated under the umbrella of the MERKUR sun from 1 September 2024, initially for a period of 15 years.
“I’m extremely delighted about receiving the casino concession in our neighbouring state of Lower Saxony. Being able to clock up this additional significant milestone in our company’s history, just two years after taking over the North Rhine-Westphalia casinos, makes me and all the employees involved very proud and shows once again that we master the ‘higher school’ of gaming with and centred round money, and that we can act responsibly in this respect. Now, in autumn 2024, the task is to integrate the Lower Saxony casinos, with their roughly 400 employees, into our company and to welcome them to the world of Merkur,” Paul Gauselmann, company founder and Chairman of the Management Board of the Gauselmann Group, said.
Pivotal for the issuance of the casino concession was the proven exemplary competence of the Gauselmann Group’s ability to operate casinos. A total of 15 locations in the German states of Saxony-Anhalt, North Rhine-Westphalia, Berlin and Rhineland-Palatinate already demonstrate the success of the company. In addition to the proof of economic viability and financial stability, the high quality of the operator’s concept, above all, were decisive for the issuance of the casino concession.
“With the takeover of the North Rhine-Westphalia casinos in 2021, we proved in an impressive way that we are able to realign the gaming and service offering in record time, to secure existing jobs, create new ones, and even increase their attractiveness. I’m certain that we will also be able to set new standards in Lower Saxony and continue to write our story of success with the casinos there,” David Schnabel, Managing Director of all Merkur Spielbanken, said.
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November 24, 2023 at 8:38 am
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