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German games market grows by 22 per cent in the first half of 2021

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• German games market sees further increase in growth after 2020

• Half of Germans believe that the potential of games is not yet adequately exploited

• Free-to-play games enjoy high levels of acceptance among players

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• Around seven million Germans watch gaming live streams, and a third of these do so at least several times a week

Last year’s strong growth of the German games market continued in the first half of 2021: in the first six months of this year, sales revenue in computer and video games and associated hardware grew by 22 per cent year-on-year to a level of 4.6 billion euros. This was announced today by game – the German Games Industry Association at the gamescom press conference. gamescom itself starts this Wednesday evening. This data is based on surveys carried out by the market research companies GfK and App Annie. The strongest drivers of growth include in-game and in-app purchases: the revenue from these services grew by 34 per cent to around 2 billion euros in the first half of the year. The high demand for games hardware such as games consoles, graphic cards, etc. generated revenue growth of 24 per cent to around 1.7 billion euros. Charges for online networks also considerably boosted revenues, rising by 18 per cent to 378 million euros in the first half of 2021.

‘The demand for games and corresponding hardware remains strong this year following the surge in 2020. In particular, the springtime shutdowns during the coronavirus pandemic saw many people in Germany reach for their smartphone, games console and PC in order to play games and have fun with other people,’ says game Managing Director Felix Falk. ‘As well as being first-rate entertainment, games also offer huge potential for dealing with the challenges of our age, such as the coronavirus pandemic, climate change or the digitalisation of our society. Unfortunately, this potential is still insufficiently exploited in Germany – a situation that more than half of Germans currently believe to be a problem. With German parliamentary elections on the horizon, this should be a clear signal to politicians to improve the framework conditions for the games industry and to further leverage the potential of games for our society and economy in future.’

Half of Germans believe that the potential of games is not yet being adequately exploited

This year’s gamescom is raising awareness of the huge potential of games under the guiding principle of ‘Games: The New Normal’. Computer and video games not only make millions of people happy every day, they have long been used in companies, schools, retirement homes and museums. Whether environmental protection, health or for using the coronavirus app: 50 per cent of Germans believe that the huge potential of games is not yet being adequately exploited in Germany. More than half of Germans agree with the statement that games can help inculcate environmentally aware behaviour by simulating the consequences of environmentally damaging actions. Almost as many people agree with the statement that gamification can motivate people to move more in their everyday lives and eat more healthily, and can contribute to a healthy lifestyle as a result. Nearly four out of ten Germans see the deployment of gamification as an opportunity to increase the acceptance and use of digital solutions such as the coronavirus app.

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Free-to-play games enjoy high levels of acceptance

Never before have so many games been available to play for so little money. gamescom highlights this development with the trend ‘more games for less money’. Free-to-play games are one of the main reasons for this trend, in addition to the burgeoning array of increasingly extensive subscription services that give users access to the latest blockbuster and indie games for just a few euros per month. Because they are free of charge while incorporating optional additional purchases, free-to-play games enjoy high levels of acceptance among video game players. Around three quarters of all players in Germany have played free-to-play games without spending any money on them. Just under six out of ten players believe such games to be better than having to pay a fixed amount of money in advance. Around half of players consider in-game purchases – which enable the free-to-play games to finance themselves – to be fair because they are optional and are a means of funding the development of the games.

 

Live-streaming as a ‘campfire for the digital age’

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This year’s ‘live-streaming’ trend at gamescom refers to a phenomenon of games culture that has experienced uncommonly high growth over recent years. Live broadcasts on platforms such as Twitch, YouTube or Facebook Gaming that actively involve the community have long been regarded as the campfire of the digital age. Over seven million people in Germany use corresponding platforms for gaming live streams, and a third of them do so at least several times a week. Additionally, many other subject areas such as cooking, talk formats or sports events – and not just gaming – are hugely popular on the platforms. The special feature of the live streams on these platforms is the direct communication between creator and community, and it is this interaction that is the entertaining factor. gamescom also utilises live-streaming to delight millions of fans around the world with shows such as gamescom: Opening Night Live or gamescom: Awesome Indies, with talk formats such as the gamescom studio and also live streams from a host of partners.

 

About the data

Please note: GfK has adjusted its definition of hardware designed for games, with the result that the market size comes out higher – also for the figures already reported last year for the first half of 2020.

The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

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The survey data used is based on an online survey by YouGov Deutschland GmbH in which 2,052 persons participated between 3 and 5 August 2021. The results were weighted and are representative of the German population aged 16 and older.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Spinomenal teams up with Slovakian market leader Niké

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Spinomenal, the  leading iGaming content provider, has agreed a new content partnership with Slovakian giant, Niké. The integration will be completed via the Easit platform, part of Synot Group.

As one of Slovakia’s star performers, joining forces with Niké enables Spinomenal to amplify its presence in the region. Niké’s casino players will have seamless access to Spinomenal’s stunning selection of titles, which includes big hitters Queen of Ice, Wildfire Fruits, and Wacky Monkey.

Lior Shvartz, CEO for Spinomenal commented: “Teaming up with Niké adds momentum to our ongoing mission of increasing our presence within regulated markets. We’re buoyed by the chance to showcase our games to more players within Slovakia.”

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Jan Pecha, Casino Director for N I K É added: “The collaboration aims to leverage the unique strengths and expertise of each company, fostering a synergistic relationship that will propel both entities to new heights. By combining forces, N I K É and Spinomenal are poised to deliver unparalleled value to their clients.”

The post Spinomenal teams up with Slovakian market leader Niké appeared first on European Gaming Industry News.

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HIPTHER’s Prague Gaming & TECH Summit 2024 Boasts All-star Sponsors and Record Registrations

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HIPTHER, leading event organizers for the iGaming and Technology industries, are thrilled to announce that the 2024 edition of their Prague Gaming & TECH Summit has reached an all-time record of registrations and renowned Speakers participations, while being supported by a star-studded lineup of Sponsors from the sectors of iGaming, Compliance, and Web3.

Prague Gaming & TECH Summit 2024 will be the 8th edition of HIPTHER’s boutique conference that stands proudly in the heart of Europe as the pioneering event merging the future of iGaming and Technology. HIPTHER’s guiding principle for 2024,“Via Infinita” – the boundless journey of discovery – set the tone for the conference to reach new heights.

On March 25th, #hipthers will be welcoming more than 250 registered participants and over 90 speakers, sponsored by renowned companies from iGaming, compliance, and technology.

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Sponsors Spotlight: The Companies Supporting Prague Gaming & TECH Summit 2024

HIPTHER is proud and humbled to have received increased Sponsorship interest by the gaming and technology ecosystems, gaining the support of innovative and successful companies. The #hipthers are thankful to these amazing sponsors for their invaluable contribution to the Premier iGaming & Tech Event in CEE, the Balkans, and D-A-CH regions:

GR8 Tech – Main Stage Sponsor

GR8 Tech is an International iGaming provider of high-performance Sportsbook and Casino platforms.

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Atlas-IAC – Bracelet and Badge Sponsor

Atlas-IAC is a next-generation platform for iGaming operators, built by a team of industry professionals with key development offices in Europe.

SYNOT Games – Lanyards Sponsor

SYNOT Games is an innovative iGaming company crafting visually stunning and highly playable original slots, boasting 130+ titles in several jurisdictions.

NSoft – Pen and Paper Sponsor

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NSoft is a B2B software development company specializing in custom software solutions for the iGaming industry.

Endorphina – Party Sponsor of the Endorphina Club 777 Networking Party

Endorphina is a top slot game provider for online casinos, captivating diverse markets by prioritizing player engagement.

Relax Gaming – Wellness & Relaxation Sponsor

Relax Gaming Group simplifies B2B content delivery for modern iGaming companies through a vast portfolio of 1000+ casino games.

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Pixpel – Delegates Bag Sponsor

Pixpel.io is a multiplatform specialized to provide all-around services for the Web3 community.

Nordic Gambling – Scandinavian Legal Expertise Sponsor

Nordic Gambling is the only legal firm in the Nordic countries which specialises in gambling related law such as licensing, compliance advice and public affairs.

Gaming in Poland | RM Legal – CEE Legal Expertise Sponsor

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Gaming in Poland is the only company in Poland offering multidisciplinary support for gambling industry entities operating in the Polish market.

Institute for Gambling Regulation (IFGR) Czech Republic – Strategic Partner

IFGR is the largest national professional association in the field of gambling, representing 95% of the legal gambling market in the Czech Republic.

Find out more information about the Sponsors at the official Prague Gaming & TECH Summit website

Zoltan Tuendik, Co-founder of organizing company HIPTHER, commented about the record-breaking numbers of the Prague Gaming & TECH Summit for 2024:

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“As we approach another edition, the Summit continues to embody our commitment to innovation, collaboration, and the exploration of future frontiers. It’s a testament to the power of community and the endless possibilities when we come together to shape the future”.

HIPTHER is looking forward to welcoming the distinguished 250+ participants of the Prague Gaming & TECH Summit, including top-tier executives, compliance experts, government officials, and thought leaders across iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, for an extraordinary experience of learning and networking!

There is a limited number of spaces still available – Register Now and Join us in Prague!

The post HIPTHER’s Prague Gaming & TECH Summit 2024 Boasts All-star Sponsors and Record Registrations appeared first on European Gaming Industry News.

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HIPTHER’s Prague Gaming & TECH Summit 2024 reaches new milestones with record registrations and prominent sponsors

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hipther’s-prague-gaming-&-tech-summit-2024-reaches-new-milestones-with-record-registrations-and-prominent-sponsors
Reading Time: < 1 minute

 

HIPTHER, a leading event organiser for the iGaming and Technology industries, is proud to announce that the 2024 edition of their Prague Gaming & TECH Summit has achieved record-breaking registrations and secured the support of renowned sponsors from the iGaming, compliance, and Web3 sectors.

The Prague Gaming & TECH Summit 2024, the eighth edition of HIPTHER’s boutique conference, stands as the pioneering event in the heart of Europe, merging the future of iGaming and Technology. Guided by the principle ‘Via Infinita’ – the boundless journey of discovery – the conference is set to reach new heights.

On March 25th, #hipthers will welcome more than 250 registered participants and over 90 speakers, sponsored by distinguished companies from iGaming, compliance, and technology.

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HIPTHER is honoured to have received increased sponsorship interest from the gaming and technology ecosystems. The #hipthers express their gratitude to GR8 Tech, Atlas-IAC, SYNOT Games, NSoft, Endorphina, Relax Gaming, Pixpel, Nordic Gambling, Gaming in Poland and the Institute for Gambling Regulation in the Czech Repulic for their invaluable contribution to the premier iGaming and tech event in Central and Eastern Europe, the Balkans, and Germany, Austria and Switzerland (D-A-CH) regions.

Zoltán Tűndik, Co-founder of HIPTHER, the company behind the Prague Gaming & TECH Summit, said: “As we approach another edition, the Summit continues to embody our commitment to innovation, collaboration, and the exploration of future frontiers. It’s a testament to the power of community and the endless possibilities when we come together to shape the future.”

HIPTHER looks forward to welcoming the distinguished 250+ participants of the Prague Gaming & TECH Summit, including top-tier executives, compliance experts, government officials, and thought leaders across iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, for an extraordinary experience of learning and networking!

 

The post HIPTHER’s Prague Gaming & TECH Summit 2024 reaches new milestones with record registrations and prominent sponsors appeared first on European Gaming Industry News.

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