Africa
SmartSoft’s expertise and future vision for the African market
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, first ever flying crash game by SmartSoft – JetX emerged as a standout game, particularly gaining substantial traction in Africa. This article provides an in-depth examination of JetX, a popular online crash game, and explores the expertise behind its creation. By focusing on the game’s features, the developer SmartSoft Gaming, and insights from an interview with the Vice President Commercial, we aim to highlight the factors contributing to JetX’s success and its impact on the gaming industry.
About SmartSoft Gaming
Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, we blend gaming and gambling to deliver more engaging, entertaining, and superior experiences. Our mission is not just to attract players but to enhance their enjoyment.
To gain further insights into the development of JetX and the vision behind its creation, we spoke with the Vice President Commercial of SmartSoft.
Rusa Javakhishvili Vice President Commercial of SmartSoft shared insights and analytics from African countries, and outlined future plans. Rusa joined SmartSoft two years ago as Head of Finance and Strategic Projects. In early 2024, she transitioned to the commercial side as Head of Account Management, and is now Vice President of Commercials, overseeing several regions, including Africa.
What was the general concept and inspiration behind JetX?
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, JetX has emerged as a standout game, particularly gaining substantial traction in Africa. The main concept of the game is that it is easy to play, the player is involved in the decision as much as possible, it is fast and within the fast-paced world we think that it delivers exactly what players need for an enjoyable experience.
How does JetX differentiate itself from other crash games in the market?
At SmartSoft, we appreciate our relationships with partners, it’s very important to us. We constantly think and work to create a valuable product and maintain strong connections with them. SmartSoft’s portfolio includes a diverse range of online casino games, each designed to offer unique features and interactive gameplay but JetX is the literal gem!
JetX is an online crash game that combines simplicity with excitement, offering players an engaging betting experience. This dynamic gameplay requires both luck and strategy, appealing to a broad audience seeking quick, high-stakes action. JetX stands out due to its user-friendly interface, real-time gameplay, and mobile compatibility, making it accessible and enjoyable for players on the go. Its growing popularity in Africa can be attributed to its exciting gameplay mechanics and the potential for significant winnings.
What strategies did you employ to ensure JetX appeals to a diverse audience, particularly in Africa?
When we expanded into the African market, we knew it’s a big and diverse region, so it’s important to understand each country individually instead of seeing it as one market. With our partners’ help, we’re working hard to learn about each country’s marketing practices and what types of games people enjoy. It’s a challenging task, but the African market is a top priority for us, and we’ve allocated resources to quickly build our knowledge in this area.
How has JetX been received by African players compared to other regions? Are there any notable differences in player behavior or preferences?
The African market is one of the most interesting and significant for us, and we believe it has great potential. It is a highly dynamic and exciting market, where players are exposed to a wide variety of games. Their enthusiasm for diverse content gives us inspiration and motivation to create games specifically tailored to their unique preferences and needs. Moreover, they are quick to engage with new releases, eagerly embracing fresh content when it aligns with their tastes and expectations. Although Crash products were introduced only recently, they have quickly become a favorite among consumers. We expect this trend to continue growing.
How do you assess player feedback and incorporate it into ongoing game improvements?
This is a crucial aspect for us. That’s why, in collaboration with our partners, we consistently review key feedback on our games and strive to incorporate it as much as possible into new versions. We strive to bring enjoyment in everything we do – whether it’s in our work environment, or for the end users. Our goal is to delight both the customers and ourselves with our work. Therefore, we integrate gaming’s fun elements into gambling to maximize enjoyment. This approach fuels our drive to innovate and create playful experiences, redefining the gambling industry and making it more entertaining;
What future developments or updates can players expect for JetX?
Our product has undergone numerous changes since its inception, with many more improvements planned. These changes are aimed at delivering the best possible user experience for players while ensuring the product remains of the highest technical quality.
How has the success of JetX influenced SmartSoft’s approach to game development?
JetX, the first Crash game created in 2018, holds a special place as one of the company’s most beloved titles. Its global popularity is evident, and we’re thrilled that players enjoy it. At SmartSoft, having a diversified portfolio is crucial, which is why we release new games every year. As pioneers in the Crash genre, we ensure that we continually expand our offerings. Our goal is to provide players with a wide range of high-quality games they can trust to deliver an enjoyable experience.
The post SmartSoft’s expertise and future vision for the African market appeared first on European Gaming Industry News.
Africa
SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza
SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.
As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.
By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.
Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”
Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”
The post SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza appeared first on European Gaming Industry News.
Africa
888bets Goes Live in Malawi
888bets has launched in Malawi, expanding the online operator’s presence across Africa.
The brand, which is a joint venture between 888 owner evoke and 888Africa, unveiled a television advert to support its entry into its latest market.
888Africa co-founder and CEO Christopher Coyne said: “Delighted to announce that 888Africa has now launched into our seventh African market with Malawi. We are live from today [Friday, November 29].
“I’m so proud of the work of the outstanding 888Africa teams, too many to mention in the run to get us live, but I will note Alex Rutherford [888Africa chief growth officer] for his work on licensing, and I’ll mention also Andrew Lee [chief revenue officer], Steven McIntosh [VP product] and Zeljka Perkovic for their massive contributions on the project side.”
The post 888bets Goes Live in Malawi appeared first on European Gaming Industry News.
Africa
Celebrate the Holiday Magic with Springbok Casino’s Exclusive Christmas Stories and Claim 25 Free Spins on Top Slot: Cash Bandits 3
This holiday season, Springbok Casino invites online casino players to immerse themselves in festive fun with their exclusive Christmas stories inspired by the top 6 slots of 2024. Get ready to unwrap 25 free spins on Cash Bandits 3, the top slot of the year, until December 31st.
From heartwarming tales to enchanting jungle escapades, each tale captures the spirit of the season in a delightful new way.
Holiday Tales of Joy & Magic: Unwrap the Best of Springbok Casino’s Christmas Stories
Join the mischievous Cash Bandits on a surprising Christmas heist, relive the sweet nostalgia of Sweet 16 Blast!, and let the Fortunate Buddha shower you with good fortune. Plus, travel with the Great Golden Lion through magical lands and enjoy a holiday tale with the Big Cats of Mzansi.
“Each story is crafted to inspire, uplift, and remind us of the values that make this season so special,” says Daniel Van Wyke, Springbok Casino Manager. “Grab a warm drink, cozy up, and tuck in to these festive fables—each with a delightful moral to end the year on a high note, and don’t forget to claim your free spins!”
DECEMBER FREE SPINS
Valid December 1-31, 2024
25 Free Spins on Cash Bandits 3
Coupon Code: SLOTSTORIES
Cash Bandit 3 holds the coveted title for the year and is the most played by slot enthusiasts. By landing 3 to 5 scatter symbols, players activate the renowned Vault Feature. Input your safe-cracking choices on the keypad and see which vaults unlock. This feature offers up to 390 free spins and a 23x multiplier, with the chance to win up to 50,000 times your line bet.
Springbok Casino provides customer service in English and Afrikaans, offering hundreds of slots and table games from Spin Logic, all played in rands. Games are playable on mobile devices or on your desktop as download or instant play.
The post Celebrate the Holiday Magic with Springbok Casino’s Exclusive Christmas Stories and Claim 25 Free Spins on Top Slot: Cash Bandits 3 appeared first on European Gaming Industry News.
-
Compliance Updates2 weeks ago
Gaming Control Board (GCB) Statement on Allegations Regarding Curaçao’s Licensing Reforms
-
Africa3 weeks ago
Punt Casino Voted as “Best No Download Casino 2024” by Popular Guide SouthAfricanCasinos.co.za
-
BGaming3 weeks ago
BGaming pens Brazilian multi-brand agreement with Cometa Gaming
-
Asia3 weeks ago
Natural8 India gives poker enthusiasts across the country a chance to become Asian Poker Tour (APT) champions from the comfort of their homes!
-
Africa2 weeks ago
Celebrate the Holiday Magic with Springbok Casino’s Exclusive Christmas Stories and Claim 25 Free Spins on Top Slot: Cash Bandits 3
-
Australia2 weeks ago
Victoria’s Gambling Industry Held to Account
-
Asia2 weeks ago
SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila
-
Asia4 weeks ago
DreamHack x Hyderabad Comic Con 2024 Day 2: Wagh Suyog crowned champion of Rapid Chess tournament; Karan Kanchan steals the show with electrifying DJ set