Africa
SmartSoft’s expertise and future vision for the African market
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, first ever flying crash game by SmartSoft – JetX emerged as a standout game, particularly gaining substantial traction in Africa. This article provides an in-depth examination of JetX, a popular online crash game, and explores the expertise behind its creation. By focusing on the game’s features, the developer SmartSoft Gaming, and insights from an interview with the Vice President Commercial, we aim to highlight the factors contributing to JetX’s success and its impact on the gaming industry.
About SmartSoft Gaming
Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, we blend gaming and gambling to deliver more engaging, entertaining, and superior experiences. Our mission is not just to attract players but to enhance their enjoyment.
To gain further insights into the development of JetX and the vision behind its creation, we spoke with the Vice President Commercial of SmartSoft.
Rusa Javakhishvili Vice President Commercial of SmartSoft shared insights and analytics from African countries, and outlined future plans. Rusa joined SmartSoft two years ago as Head of Finance and Strategic Projects. In early 2024, she transitioned to the commercial side as Head of Account Management, and is now Vice President of Commercials, overseeing several regions, including Africa.
What was the general concept and inspiration behind JetX?
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, JetX has emerged as a standout game, particularly gaining substantial traction in Africa. The main concept of the game is that it is easy to play, the player is involved in the decision as much as possible, it is fast and within the fast-paced world we think that it delivers exactly what players need for an enjoyable experience.
How does JetX differentiate itself from other crash games in the market?
At SmartSoft, we appreciate our relationships with partners, it’s very important to us. We constantly think and work to create a valuable product and maintain strong connections with them. SmartSoft’s portfolio includes a diverse range of online casino games, each designed to offer unique features and interactive gameplay but JetX is the literal gem!
JetX is an online crash game that combines simplicity with excitement, offering players an engaging betting experience. This dynamic gameplay requires both luck and strategy, appealing to a broad audience seeking quick, high-stakes action. JetX stands out due to its user-friendly interface, real-time gameplay, and mobile compatibility, making it accessible and enjoyable for players on the go. Its growing popularity in Africa can be attributed to its exciting gameplay mechanics and the potential for significant winnings.
What strategies did you employ to ensure JetX appeals to a diverse audience, particularly in Africa?
When we expanded into the African market, we knew it’s a big and diverse region, so it’s important to understand each country individually instead of seeing it as one market. With our partners’ help, we’re working hard to learn about each country’s marketing practices and what types of games people enjoy. It’s a challenging task, but the African market is a top priority for us, and we’ve allocated resources to quickly build our knowledge in this area.
How has JetX been received by African players compared to other regions? Are there any notable differences in player behavior or preferences?
The African market is one of the most interesting and significant for us, and we believe it has great potential. It is a highly dynamic and exciting market, where players are exposed to a wide variety of games. Their enthusiasm for diverse content gives us inspiration and motivation to create games specifically tailored to their unique preferences and needs. Moreover, they are quick to engage with new releases, eagerly embracing fresh content when it aligns with their tastes and expectations. Although Crash products were introduced only recently, they have quickly become a favorite among consumers. We expect this trend to continue growing.
How do you assess player feedback and incorporate it into ongoing game improvements?
This is a crucial aspect for us. That’s why, in collaboration with our partners, we consistently review key feedback on our games and strive to incorporate it as much as possible into new versions. We strive to bring enjoyment in everything we do – whether it’s in our work environment, or for the end users. Our goal is to delight both the customers and ourselves with our work. Therefore, we integrate gaming’s fun elements into gambling to maximize enjoyment. This approach fuels our drive to innovate and create playful experiences, redefining the gambling industry and making it more entertaining;
What future developments or updates can players expect for JetX?
Our product has undergone numerous changes since its inception, with many more improvements planned. These changes are aimed at delivering the best possible user experience for players while ensuring the product remains of the highest technical quality.
How has the success of JetX influenced SmartSoft’s approach to game development?
JetX, the first Crash game created in 2018, holds a special place as one of the company’s most beloved titles. Its global popularity is evident, and we’re thrilled that players enjoy it. At SmartSoft, having a diversified portfolio is crucial, which is why we release new games every year. As pioneers in the Crash genre, we ensure that we continually expand our offerings. Our goal is to provide players with a wide range of high-quality games they can trust to deliver an enjoyable experience.
The post SmartSoft’s expertise and future vision for the African market appeared first on European Gaming Industry News.
In a strategic initiative aimed at expanding its influence in regulated African markets, SYNOT Games, a leading developer of online casino games, has announced a partnership with Aardvark Technologies, one solution provider for online and retail iGaming. This collaboration positions Aardvark as a primary aggregation partner for SYNOT Games, enhancing the company’s footprint in rapidly evolving markets across the African continent.
The partnership builds upon an already successful history between the two companies, which has enabled SYNOT Games to establish a foothold in African markets. With this formalised integration, the two sides will combine forces to navigate the continent’s complex regulatory landscape, leveraging Aardvark’s operational acumen and advanced omnichannel platform to drive distribution and growth.
“Our collaboration with Aardvark Technologies marks a pivotal step in SYNOT Games’ long-term strategy to become a leading force in regulated African markets,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.
“Aardvark effortlessly connects mobile, web, and retail channels, and their deep understanding of the varying legislation across different areas truly makes them a fantastic partner. Here at SYNOT Games, we’re dedicated to providing transparent, compliant, and player-focused content in every market we enter,” she added.
Aardvark Technologies, headquartered in Lithuania, has emerged as a key SaaS provider for gaming operators, known for its scalable transaction engine and intuitive management systems. The company’s technology stack empowers operators to manage multi-channel gaming operations with precision and agility. These capabilities are crucial for success in diverse regulatory environments such as those found across Africa.
“We are pleased to formalize our collaboration with SYNOT Games,” said Arijus Denisovas, spokesperson for Aardvark Technologies.
“SYNOT’s impressive portfolio, combined with its strong commitment to regulated markets, aligns with our mission of providing top-notch gaming content via secure, trusted, and locally tailored infrastructure. Together, we’re raising the bar for responsible gaming in Africa.”
The African iGaming sector, though highly fragmented, is widely regarded as one of the most promising emerging regions globally, driven by mobile-first consumer behaviour, rising internet penetration and evolving legislative frameworks. By uniting SYNOT Games’ growing library of certified titles with Aardvark’s aggregation and compliance tools, the partnership is poised to unlock new levels of accessibility and engagement for operators and players alike.
Both companies emphasize the importance of regulatory alignment and ethical gaming practices. SYNOT Games operates exclusively in regulated markets, prioritising player protection, data integrity and the transparency of its offerings. The company’s products are certified across multiple jurisdictions and supported by a robust compliance infrastructure.
The post SYNOT Games Partners with Aardvark Technologies appeared first on European Gaming Industry News.
World Sports Betting has become the Official Sports Betting Partner of the Comrades Marathon Association (CMA).
South Africa’s premier online sports betting platform has signed a three-year deal with the Comrades Marathon, kicking off now with the 2025 event and running through to the 2027 event, which will be the 100th edition of the Ultimate Human Race.
World Sports Betting was founded in 2002 and has been at the forefront of South African sports betting over the last decade. As the country’s premier online sports book, it offers a friendly, fast and secure online sports betting experience, with innovative markets tailored for its South African clients.
As part of its involvement at Comrades, World Sports Betting will help to place an even bigger focus on the world-class elite athletes that grace this world-famous ultramarathon. The World Sports Betting team will also be creating a vibe for runners in Westville, with a route activation about 15km to go from the finish. Traditionally, this is a point of the race that many runners need as much support as possible to keep tired legs going, and the vibrant support of this activation will help the runners go all in with their push for the finish.
“World Sports Betting is extremely proud to sponsor this landmark event. As a proudly South African brand, it’s important for us to align with local sporting events that not only showcase exceptional talent, but also reflect the rich spirit, diversity, and heritage of our vibrant country. We believe in backing platforms that unite communities, celebrate local excellence, and inspire the next generation of champions,” said Ryno Du Plessis, Chief Operating Officer at World Sports Betting.
CMA Chairperson Mqondisi Ngcobo said: “We are pleased to welcome World Sports Betting as the Official Sports Betting Partner to the Comrades Marathon. They will not only add immense value to our race-day activations, but their commitment to supporting iconic events aligns perfectly with the spirit of our ultramarathon. This partnership will undoubtedly enhance the experience for our runners and spectators alike, and we look forward to a successful collaboration that supports our athletes in achieving their goals.”
The 98th Comrades Marathon will be run on Sunday, 8 June 2025.
The post World Sports Betting Partners with Comrades Marathon Association appeared first on European Gaming Industry News.
SOFTSWISS, a global provider of iGaming software solutions, is making its first major public tech debut in South Africa as a proud partner of Africa Tech Week 2025, taking place in Cape Town from 3 – 4 June. Recognised as a leader in iGaming software solutions development, SOFTSWISS will also feature prominently on the speaker line-up, with its Deputy Chief Security Officer, Artem Bychkov, taking the stage as a key voice in the greater cybersecurity conversation.
Africa Tech Week has become one of the continent’s premier events for digital transformation, spotlighting cutting-edge technologies, global thought leaders, and the next wave of innovation shaping Africa’s future. With industry giants, trailblazers, and policymakers converging from across the world, this year’s event promises to set the tone for the continent’s tech agenda.
“Africa Tech Week isn’t just a tech event – it’s a catalyst for digital innovation and cross-continental collaboration,” says Bychkov. “We’re proud to be part of this vibrant ecosystem as it pushes the boundaries of what’s possible in Africa’s digital economy. I look forward to engaging with experts from around the world and sharing my experience in building strong defences against cyber risks.”
While SOFTSWISS sets the bar globally for iGaming technology and its sustainable usage, the company’s Africa strategy will see it focus strongly on expanding local partnerships, contributing to digital resilience, and promoting best practices in fields ranging from cybersecurity to responsible practices in iGaming.
This marks a focused approach in South Africa for the award-winning technology company, as it explores new opportunities and local collaborations. Bychkov’s keynote will focus on the shifting security landscape in emerging tech markets and how businesses can prepare for current and future digital risks.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Steps Onto The South African Tech Stage appeared first on European Gaming Industry News.
-
Compliance Updates4 weeks ago
New Zealand Government Releases Refreshed Strategy to Prevent and Minimise Gambling Harm
-
Latest News4 weeks ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
-
Latest News4 weeks agoThat was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Asia4 weeks ago
Max Level Wins PR Mandate for Riot Games in India and South Asia
-
Latest News4 weeks ago
Week 23/2025 slot games releases
-
Compliance Updates4 weeks ago
Digitain’s Paydrom Receives PCI DSS Certification
-
Latest News4 weeks ago
DATA.BET Rolls out Full-Service Sportsbook Solution
-
Latest News3 weeks ago
Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era
