Latest News
Rivalry Corp. Satisfies Escrow Release Conditions Ahead of Listing on the TSX Venture Exchange
TORONTO, Sept. 24, 2021 (GLOBE NEWSWIRE) — Rivalry Corp. (formerly, “PMML Corp.”) (the “Company”) is pleased to announce that it has satisfied the escrow release conditions (the “Escrow Release Conditions”) in connection with its previously announced offering (the “Offering”) of subscription receipts (the “Subscription Receipts”) pursuant to which the Company issued 37,814,655 Subscription Receipts at a price of USD$0.58 per Subscription Receipt for aggregate gross proceeds of approximately USD$22,000,000 (the “Subscription Receipt Offering”). The Company delivered an escrow release notice (the “Escrow Release Notice”) to Odyssey Trust Company (the “Subscription Receipt Agent”) pursuant to the terms of a subscription receipt agreement dated June 9, 2021 between the Company, the Subscription Receipt Agent, Eight Capital and Cormark Securities Inc. (the “Subscription Receipt Agreement”) confirming that the Company has satisfied the Escrow Release Conditions, including (i) being issued a receipt for its final (long-form) prospectus dated September 17, 2021 (the “Prospectus”); (ii) obtaining all requisite corporate, shareholder and regulatory approvals in connection with the listing of its subordinate voting shares (the “Subordinate Voting Shares”) on the TSX Venture Exchange (the “TSXV”); and (iii) obtaining conditional approval from the TSXV for the listing of the Subordinate Voting Shares.
In connection with the delivery of the Escrow Release Notice, the escrowed funds held by the Subscription Receipt Agent, less certain commissions and expenses, have been released from escrow to the Company.
Meeting of Shareholders
On September 20, 2021, the Company held its annual and special meeting of shareholders (the “Meeting”). At the Meeting, the Shareholders approved (among other matters):
- a change of the Company’s name from “PMML Corp.” to “Rivalry Corp.” (the “Name Change”);
- a consolidation of the Company’s issued and outstanding shares at a ratio to be determined by the board of directors of the Company (the “Board”); and
- a reorganization of the Company’s share capital whereby each common share of the Company was reclassified as a Subordinate Voting Share and each Class A share of the Company was reclassified as a multiple voting share (the “Multiple Voting Shares”) with each Multiple Voting Share carrying 100 votes per share (the “Reorganization”).
Following the Meeting, the Board approved a consolidation ratio of 4.5 pre-consolidation shares for every one post-consolidation share (the “Consolidation”).
On September 21, 2021, the Company filed articles of amendment to give effect to the Name Change, Consolidation and Reorganization. A copy of the articles of amendment are available under the Company’s issuer profile on SEDAR at www.sedar.com.
Conversion of the Subscription Receipts and Compensation Options
In connection with the delivery of the Escrow Release Notice, 37,814,655 Subscription Receipts were automatically converted, without any further consideration or action by the holders thereof, into 8,403,242 Subordinate Voting Shares (after taking into account the Consolidation and the Reorganization). In connection with the Offering, the Company also issued an aggregate of 1,886,566 compensation options (the “Compensation Options”) to the Agents (as defined below), which upon the delivery of the Escrow Release Notice were automatically converted, without any further consideration or action by the holders thereof, into an aggregate of 419,235 compensation warrants (the “Compensation Warrants”) with each Compensation Warrant entitling the holder thereof to acquire one Subordinate Voting Share at an exercise price of USD $2.61 until March 23, 2023.
The Subscription Receipt Offering was completed by a syndicate of agents co-led by Eight Capital and Cormark Securities Inc. together with Canaccord Genuity Corp and M Partners Inc. (the “Agents”).
Listing of the Shares on the TSXV
As previously announced, the Company has received conditional approval from the TSXV for the listing of the Subordinate Voting Shares and expects the Subordinate Voting Shares to commence trading on the TSXV under the stock symbol “RVLY” at market open on or about October 5, 2021. Listing is subject to the Company fulfilling all listing requirements of the TSXV.
About Rivalry Corp.
Rivalry Corp. wholly owns and operates Rivalry Limited, a leading sport betting and sports media property offering fully regulated online wagering on esports, traditional sports, and casino for the next generation of bettors. Rivalry Limited currently holds an Isle of Man license, considered one of the premier online gambling jurisdictions. Based in Toronto, Rivalry operates a global team in more than 18 countries and growing. Rivalry Limited was granted its Isle of Man license in early 2018, officially launching in August of that year, and the Company is currently in the process of obtaining additional country licenses. The Company also has a variety of originally developed products, including Quest, a gamified on-site betting experience, and an original casino game called Rushlane that offers both B2C and B2B opportunities. For more information, visit https://www.pmmlcorp.com/.
Company Contact:
Steven Salz, CEO
[email protected]
Media Contact:
Brandstyle Communications
Kell Cholko / [email protected]
484.797.2014
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions. Forward-looking information in this news release includes, but is not limited to, statements relating to the listing of the Subordinate Voting Shares on the TSXV. Forward-looking statements are based on the opinions and estimates of management of PMML at the date the statements are made based on information then available to the Company. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Forward-looking statements are subject to and involve a number of known and unknown, variables, risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Such factors, among other things, include: regulatory and other approvals or consents; fluctuations in general macroeconomic conditions; fluctuations in securities markets; the impact of the COVID-19 pandemic; the ability of the Company to successfully achieve its business objectives and political and social uncertainties. No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. Additional information regarding risks and uncertainties relating to the Company’s business are contained under the heading “Risk Factors” in the Prospectus filed on its issuer profile on SEDAR at www.sedar.com. The forward-looking statements contained in this news release are made as of the date of this news release, and the Company does not undertake to update any forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.
We recently sat down with BetBrothers’ Head of Growth & Strategy, Borja Imbergamo, to talk about the company’s mission to become a global leader in regulated sports betting markets. He discusses the principles driving BetBrothers strategy, its unique value to players and operators, and what it takes to build a trusted affiliate brand in today’s market.
Could you please share a bit about your background and experience within the iGaming industry?
My journey in the iGaming industry began more than 11 years ago. I was one of the few professional bettors who successfully turned sports betting into a full-time career. Later, I became a professional tipster and in the meantime, 8 years ago, I had the opportunity to build one of the leading affiliate websites in Spain from the ground up.
During that project I was involved in every aspect of the business — from content creation, SEO, and marketing to sales, product development and team management. Being part of a small team meant I had to wear many hats, which I believe gave me a 360-degree understanding of the industry and the skills needed to launch and scale successful projects. As well as identify and manage the right people to make them happen.
Currently, as Head of Growth & Strategy at Betbrothers, I’m applying this experience to lead the expansion into more than 20 GEOs. I’m confident we’ll achieve this ambitious goal thanks to the strong and talented team we have built.
What’s Betbrother’s mission, and what sets it apart in the affiliate marketing landscape?
At Betbrothers, our priority is always the player. Our core mission is “Connecting Players with Safer Bets”. This means helping users enjoy sports betting as a form of entertainment — guiding them to bet responsibly, in ways that suit their style and preferences.
A key part of this is ensuring users are betting in safe and regulated environments. We are fully committed to working only with licensed operators, and we invest significant resources in matching users with the right bookmakers in each market. Ones that are compliant with local regulations.
We believe regulated markets, despite their limitations, offer the safest and most transparent experience for users. Through our content and platform, we aim to promote responsible gambling by helping users understand their options, set limits and stay in control of their behaviour. Ultimately, we see our role as both a guide and a safeguard — making the betting experience safer and more enjoyable.
BetBrothers is only partnering with operators holding licenses in regulated markets. What is the strategic reasoning behind this focus?
Our focus on regulated markets comes from user-centric philosophy. We want our users to enjoy sports betting in a safe, transparent and well-regulated way — even if sometimes it means fewer promotions or tighter restrictions. Licensed operators provide clear rules, secure transactions, and fair play. It leads to a much more positive user experience.
From a business perspective, partnering exclusively with regulated operators also ensures long-term sustainability. These operators have invested significant time and resources to obtain licenses, which means they are committed to the market and are here to stay. This gives us the confidence we need to build long term partnerships.
In short, working with licensed operators aligns with both our values and our strategic vision — promoting sports betting as a safe form of entertainment, while building a trustworthy and future-proof business.
From an operator’s perspective, what is the unique value that BetBrothers brings to the table?
First and most important: we bring high-quality, compliant traffic. Our strategy is heavily focused on organic acquisition, which we believe is the most valuable and sustainable traffic (and not only in iGaming). But we don’t just deliver volume. We are focused on providing users with the right content to help them make informed decisions — where, how and when to place their bets. This results in users who truly want to play with a specific operator. Players that are loyal, conscious of their choices, and more likely to stick around in the long term.
Additionally, we bring deep industry knowledge to the table. Our team has over 25 years of combined experience, allowing us to create content that is not only optimized and compliant, but also useful.
On top of that, we are building Betbrothers as a globally recognized and trusted brand. One that players all over the world can rely on. When users see an operator on our side, they’ll know it’s fully licensed, reputable and safe. Because we have done the due diligence for them already. That trust is a key part of the value we offer to both users and operators alike.
How Betbrothers is going to differentiate itself from competition in terms of content and product experience?
Our focus is — and always will be — the user. Every piece of content we produce is designed to deliver real value, helping users to make smarter betting decisions and improve their strategy. We know what players are looking for, how to speak their language, and how
to strike the right balance between honest, user-first content and effective promotion of trusted operators.
In an industry where a lot of the content is AI-generated and tailored primarily for Google, we are doing things differently. We are not writing for algorithms — we’re writing for people. Our editorial team is made up of experts with hands-on industry knowledge.
Another key differentiator is our approach to user-generated content. We want our platform to be a space where users share their opinions, voice their concerns, and help each other out. We see UGC as a way to create community, improve transparency, and provide even more value — with our team always there to guide and support where needed. We believe that strong content combined with smart, intuitive UX is the best strategy to grow organically and stand out in a crowded space.
What’s the long-term vision for BetBrothers when it comes to expanding into new markets?
Our long-term vision is to become the most trusted and recognizable brand in the world when it comes to regulated sports betting. We want users to know exactly what to expect when they visit Betbrothers: transparent information, responsible guidance and a curated list of fully licensed operators.
We are committed to expanding only into regulated jurisdictions, where we can guarantee a safe, legal and responsible betting experience for our users. We’re already active in focus markets such as Spain and Greece, along with a growing number of others across Europe and beyond. With more than 20 GEOs currently in progress, our goal is to establish a strong local presence wherever sports betting is legal and regulated. We want to become a regional authority in each market while maintaining the same standards of quality.
Looking ahead two to three years, what does success look like for BetBrothers?
In two to three years, success for Betbrothers means being the go-to platform for both users and operators. For users, we want to be the most trusted and reliable source of information about legal, regulated bookmakers. A place where they know they’ll find expert, honest and useful content to guide their betting decisions.
For operators, we aim to be the ideal long-term partner — providing high-quality, compliant traffic from engaged users across multiple markets. When an operator is looking for a partner they can trust, with a global footprint and a focus sustainability, we want Betbrothers to be the first name that comes to mind.
Beyond business success, our broader goal is to help push the industry in a more responsible, transparent direction. More and more countries are moving toward regulation and safer gambling practices. We want to be part of that transformation. To play a key role in building an industry that’s not just profitable, but also fair, honest and truly centered around the player.
The post Borja Imbergano, Betbrothers: “Our Priority is Always the Player” appeared first on European Gaming Industry News.
1. In an industry often driven by affiliate commissions, how do you personally define “trust”? Why do you believe it holds more long-term value than short-term revenue gains?
The best way to build trust with your audience is through a customer-centric approach. That means prioritizing accurate and honest reviews, rather than focusing purely on commercial interests. When visitors find the information, they’re looking for, you build customer loyalty. In the long run, loyalty creates far more value than quick gains from promoting questionable casino brands with flat fees and hybrid deals.
2. Given the financial incentives at play, how do you ensure your reviews remain truly objective and transparent?
Our casino reviews are always factually correct and honest, regardless of the commissions we are receiving. Our review criteria are available on our website, and our scoring system remains consistent, unaffected by affiliate partnerships. We clearly disclose that we use affiliate links but we always side with our visitors. That kind of transparency might not maximize revenue, but it builds trust and forges strong relationships with our players.
3. Have you ever had to reject or cut ties with a high-paying casino partner over ethical concerns? Can you walk us through one such decision?
Yes, that happens from time to time. We have a contact form on our website that allows players to contact us when they feel they are being treated unfairly. We received several complaints from players and escalated these to our partner. Upon doing some research we realized that other casino portals were reporting similar problems with this operator, which led to us updating our reviews and dropping them in our rankings.-
4. What are the key red flags you look for when evaluating whether or not to recommend a casino operator to your audience?
We always make sure that the casino operators we are listing are properly licensed and have a good reputation in the iGaming industry. Red flags are unfair bonus terms, missing translations, withdrawal issues, unprofessional customer support, and a lack of responsible gambling tools. If a casino operator has lots of unresolved complaints on Trustpilot or Casinomeister, we simply don’t promote them.
5. From your experience, how do players pick up on bias or manipulation in reviews — and what can platforms do to avoid giving that impression?
Players are much smarter today and exchange information on forums and in their circles. They are often seasoned and have played at online casinos for many years. They can spot inaccurate reviews right away and know exactly what they are looking for in a casino. Our reviews therefore always focus on the pros and cons, the bonus conditions and real expert experiences from hands-on testing of the casino.
6. Many affiliate sites claim to be “independent,” but not all deliver on that promise. What practical steps can review platforms take to actually earn user trust?
Be customer-centric and focus on user intent. Players visit your site to find out which casinos are reliable and trustworthy. Make sure your reviews are up to date and unbiased. Avoid promoting shady operators that could damage your reputation with your audience. To earn trust, you need to publish honest recommendations based on facts rather than sales pitches.
7. How do you collect, verify, and incorporate player feedback into your rating system?
We have a contact form on our site for player complaints, and we also make use of external sources such as forums and watchdog sites like Casinomeister, Trustpilot and Casino Guru. If we notice patterns related to specific casino groups or licenses, we incorporate a warning in our reviews as well. Player feedback is one of the most valuable tools we have to ensure our reviews are honest and reflect real user experiences.
8. Do licensing authorities and regulatory frameworks factor into your trust scores — or is your assessment more focused on real user experience?
Both matter, but reputation is most important. If a casino is not properly licensed, we will either choose not to list it or highlight the risks associated with an unlicensed casino in terms of player protection and payouts. However, we do list some casinos that operate under a weaker license when we know from previous experience that they are overall reliable and trustworthy.
9. With the rise of AI-generated content and fake reviews, how can affiliate sites protect their authenticity and credibility at scale?
All our reviews are produced in-house by real casino experts who have been working in the iGaming industry for many years. We test casinos ourselves and focus on detailed reviews based on real-life experiences and industry knowledge. While we use AI for
mundane tasks like spell-checking, we believe AI-generated reviews ultimately represent fake experiences and do not reflect the unbiased expert opinions and recommendations that players deserve.
10. Looking to the future, do you see reputation becoming a key differentiator among affiliates? If so, how will users — and partners — measure that reputation?
As the market matures, users are choosing review sites based on their interests, honesty, and reputation. These signals are picked up by Google and will directly impact your rankings. Users will look at how sites respond to user complaints, how accurate their reviews are, and whether they truly advocate for casino players. The affiliates that focus on credibility will be the preferred choice for players who are searching for real reviews from industry experts.
The post Topic: ROnline Casino : Why Trust is the Real Currency in Online Casino Reviews appeared first on European Gaming Industry News.
Latest News
USDT Casino Launches Industry-First ‘Sunday Brunch Free Spins’ with Zero Wagering Requirements
USDT Casino has unveiled a groundbreaking promotion that is set to transform weekend gaming for cryptocurrency enthusiasts. The innovative ‘Sunday Brunch Free Spins’ offer provides players with 20 free spins on Evoplay’s popular Food Feast slot, featuring zero wagering requirements and no maximum win limits.
This player-centric initiative marks a significant departure from traditional casino promotions, offering unprecedented flexibility and instant cashout capabilities for USDT players.
The promotion, available every Sunday, targets active players who have made at least one deposit during the previous week, with a minimum qualifying deposit of $20 USDT required to participate.
Key features of the Sunday Brunch Free Spins include:
- 20 Free Spins on Food Feast by Evoplay
- Zero wagering requirements on all winnings
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- Available exclusively for USDT players
- Simple claim process via 24/7 Live Chat
The promotion demonstrates USDT Casino’s commitment to providing enhanced value to its crypto-focused player base while eliminating common friction points associated with traditional free spin offers.
Industry-Leading Player Benefits
Unlike conventional casino promotions that typically impose 35x-50x wagering requirements, USDT Casino’s Sunday Brunch Free Spins allows players to keep 100% of their winnings immediately. This approach aligns with the broader industry trend toward transparency and player-friendly terms.
The seamless claim process through Live Chat ensures instant reward delivery, eliminating delays commonly associated with promotional offers. Players can simply contact support on Sundays to receive their spins, with no additional verification steps required.
Setting New Standards in Crypto Gaming
USDT Casino’s innovative promotion arrives as the crypto gaming sector continues to evolve, with operators seeking differentiation through unique player offerings. The Sunday Brunch Free Spins program positions USDT Casino as a forward-thinking operator focused on customer satisfaction and retention.
The promotion’s recurring weekly structure encourages consistent player engagement while rewarding loyalty without complex tier systems or restrictive conditions.
Michael Thompson, Head of Promotions at USDT Casino, stated, “Our Sunday Brunch Free Spins represent our commitment to creating genuine value for our players. By eliminating wagering requirements and win limits, we’re delivering an authentic, player-first experience that sets new standards in the crypto casino space.”
The promotion is now live and available every Sunday, with USDT Casino reserving the right to modify terms as needed. Players must agree to the casino’s fair play policy and promotion terms to participate.
About USDT Casino: USDT Casino is a leading cryptocurrency casino platform specialising in Tether (USDT) gaming solutions. The platform offers seamless crypto transactions, instant withdrawals, and a diverse game portfolio tailored for the modern digital gambler.
The post USDT Casino Launches Industry-First ‘Sunday Brunch Free Spins’ with Zero Wagering Requirements appeared first on European Gaming Industry News.
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