Asia
Galaxy Racer partners with Pakistan’s newest technology authority and announces regions biggest esports tournament
Galaxy Racer, the world’s fastest growing esports, gaming and lifestyle company, takes a massive leap by signing with the newly established STZA (Special Technology Zones Authority) in the presence of Pakistani President Dr. Arif Alvi at a special ceremony held in Dubai, UAE. STZA is a new Pakistani government initiative that encourages foreign technology companies to invest in Pakistan. Galaxy Racer has become the first esports company to establish itself with STZA.
On the occasion, Galaxy Racer also announced that they are hosting the biggest esports tournament in Pakistan with esports titles such as Tekken, PUBGM and FIFA that offers a total winning prize of 100,000 USD. It is scheduled to be held in December 2021. The event will also be hosting an Influencer Con, and a Toys and Gaming Festival, bringing the world of entertainment to Pakistan. Further details will be announced soon.
Fakhr-e-Alam has said that the forthcoming esports tournament will be the first in Pakistan to be televised nationwide through a partnership with Ten Sports Pakistan.
Galaxy Racer has recently announced its partnership with celebrity entrepreneur Fakhr-e-Alam as part of its South Asia expansion plans to grow the local ecosystem, with Fakhr-e-Alam spearheading Galaxy Racer Pakistan. Pakistan has recently legitimized esports in 2021, by granting it the ‘regular sports’ status, a big win for the esports industry in Pakistan.
With the rise of mobile games, developing countries have been recognised as one of the largest untapped emerging markets for esports and gaming. With 100 million broadband subscribers, Pakistan’s gaming scene has the potential to dramatically evolve and many youngsters have already made their mark. Earlier in 2021, Galaxy Racer signed Nyle ‘Nyle’ Hasan, the country’s top Fortnite player.
Galaxy Racer has a global footprint with over 400 million followers worldwide, with over 2 billion monthly views. Esports has gradually grown in popularity over the years and the global market is set to reach US$1 billion for the first time in 2021, according to a report by esports data intelligence firm, Newzoo.
Fakhr-e-Alam, CEO of Galaxy Racer Pakistan commented, “This is the beginning of esports and influencer marketing in Pakistan. We are all set to take Pakistani gamers and influencers to the rest of the world. With a vibrant youth and huge digital growth, we will see a massive paradigm shift in gaming and content consumption in Pakistan. Galaxy Racer’s aim is going to be simple and that is to fuel this growth at lightning speed.”
Amer Hashmi, Chairman of STZA, commented: “We are delighted to welcome Galaxy Racer to Pakistan. At STZA, we look forward to working with Galaxy Racer in establishing a better and healthier video gaming environment for Pakistani youth and create an atmosphere of further investment and growth in this segment in Pakistan.”
Back in January 2021, Galaxy Racer, under the patronage of His Highness Sheikh Ahmed Dalmook Al Maktoum, together with Cinepax, organised the first-ever Pakistan vs. India Fortnite tournament with a prize pool of US$10,000, the biggest prize pool in the history of any Pakistani esports tournament.
Earlier in July 2021, Galaxy Racer joined forces together with Arsenal superstar English Premier League footballer Pierre-Emerick Aubameyang by hosting the first-ever Fortnite esports tournament between Europe and the Middle East with a EURO 10,000 prize pool.
Galaxy Racer has formed a three-year partnership with Spanish football league LaLiga. The partnership will see both entities collaborate to create an original content series that will feature players from LaLiga, as well as Galaxy Racer’s influencers.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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