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Holland Casino Becomes Responsible Betting Partner of Dutch Football

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Holland Casino will be a responsible betting partner for all Dutch professional football as of next season (2021/22).

The cooperation with the Eredivisie, Keuken Kampioen Divisie (First Division) and ESPN will enable Holland Casino to present itself from October 1 as an appealing online provider with an attractive comprehensive offer of sports betting and well-known casino games. Safe and responsible gaming and Fair Play is always the top priority for all these offers.

Erwin van Lambaart, CEO of Holland Casino, said: “The value of this cooperation is not only great for all parties directly involved, but is also in the interest of the Dutch public and all professional football clubs.”

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On 1 October 2021, the government will open the online gaming market. Holland Casino’s ambition is to establish a significant market position right from the start. Investing in the most popular sport in the Netherlands in the next four years is an important contribution to achieving this goal. Prevention and education about safe and responsible participation in online games of chance are central to this. Moreover, the investment is a welcome financial boost for Dutch football.

Erwin van Lambaart, CEO of Holland Casino, said: “The value of the investment in Dutch football is really great for all parties. It gives Holland Casino an enormous reach to interest a wide audience in attractive gambling games with an exciting new online dimension where safe and responsible gaming always comes first. By setting the bar high, we want to set an example in the Netherlands and the rest of Europe, in our casinos and starting on 1 October in our online offer as well. This reliability is of great importance to consumers. The value of the investment is also great, because it really supports all professional football clubs, spread throughout the Netherlands.”

Jan de Jong, CEO of Eredivisie, said: “The Eredivisie has very deliberately chosen a Dutch party, Holland Casino, an A-brand. A reliable party. With a good long-term vision. Moreover, the Eredivisie and Holland Casino share a rich, successful and beautiful history. We are now going to add another wonderful chapter of at least four years.”

Marc Boele, Director of Coöperatie First Division, said: “Holland Casino, the Eredivisie and the Keuken Kampioen Divisie have always been committed to a safe and responsible gaming offer that fully safeguards the integrity of the sport. That makes this cooperation as logical as it is desirable. We look forward to working together in the coming years, with new game concepts that will add value to the fans’ experience of the game.”

Part of it is also the cooperation with ESPN, the channel that broadcasts all live football from the Eredivisie and Keuken Kampioen Divisie. The ESPN platform will make an important contribution to the visibility of Holland Casino as a responsible betting partner of Dutch football. In addition, Holland Casino and ESPN will jointly develop new content, which is in line with the ambitions and which offers relevance and entertainment for Dutch football fans.

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Van Lambaart speaks of “a future-proof, sustainable approach”, which is necessary to provide the Dutch public with both ample entertainment as well as protection when it comes to online gambling in the coming years.

“This partnership with Dutch football is going to help us get new impetus in a future-proof way in the coming years. The plan is sound, realistic and healthy. We are convinced that this will pay off on several fronts. On the one hand, the COVID-19 crisis has stressed that a digital channel is essential for the robustness of Holland Casino. It makes our company more future-proof. On the other hand, we have very deliberately chosen to integrate the right balance between appeal and responsible play into the entire collaboration,” Van Lambaart said.

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Swintt journeys back through the sands of time in Egypt King Book Hunt

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Calling all treasure hunters, thrill seekers and intrepid explorers with a thirst for the unknown – this month, popular premium casino software provider, Swintt, is inviting you back on an epic journey through the sands of time in its action-packed slot, Egypt King Book Hunt.

Set to a backdrop of a long-forgotten temple where mystic relics abound, Egypt King Book Hunt is the third instalment of the popular SwinttPremium series and this time combines simple gameplay and classic graphics and sound with the studio’s much-loved “Book” free spins feature.

Activated whenever three or more of the iconic ‘Book’ symbols appear anywhere on the reels, players will first be prompted to leaf through the pages of an ancient tome until one icon is chosen at random to be the game’s lucky symbol, after which a series of 10 free spins will get underway.

During these bonus games, any instances of the lucky symbol that complete a payline will expand to fill their entire reel – and what’s more, payouts will be awarded for all winning combos regardless of whether the symbols are adjacent or not. On top of that, further free spins can be won for landing additional book symbols and players can even opt to buy into the feature directly.

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With Egypt King Book Hunt being available to play with 5 or 10 fixed paylines, players will be able to customise their experience to the level of variance that they’re most comfortable with and they’ll also have the chance to try and double any winnings they collect in an optional risk feature.

David Mann, Chief Executive Officer at Swintt, said: “The fact that the pyramids have stood for thousands of years is testament to them being a design classic – and we feel our Premium slots fall into much the same category! Combining iconic graphics and sound, intuitive gameplay and popular ‘Book’ free spins, we’re sure Egypt King Book Hunt will be a great addition.”

The post Swintt journeys back through the sands of time in Egypt King Book Hunt appeared first on European Gaming Industry News.

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7777 gaming partners with Relum

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Leading online casino game developer 7777 gaming has joined forces with Relum, a trusted casino engine, to deliver an unparalleled gaming experience to operators worldwide.

This collaboration enables 7777 gaming to bring its extensive portfolio of over 140 thrilling games to Relum’s network of esteemed operators across the globe. Through this integration, online casinos powered by Relum will gain instant access to 7777 gaming’s engaging and diverse selection of games, such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives. .

Relum, a trusted name in the industry, has rapidly ascended to a leading position by developing a state-of-the-art casino aggregation platform. The platform provides instant access to a vast array of games, boasting over 20,000 titles from more than 240 content providers through a single API integration and toolbox such as free round, jackpots, tournaments and partner success service to support player engagement and revenue growth opportunities.

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, shared her enthusiasm about the partnership: “Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence. We look forward to a successful partnership that will satisfy the players’ requirements for next level of entertainment in any online casino.”

Ashot Sahakyan, Chief Operating Officer at Relum said: “Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming’s portfolio perfectly aligns with our vision, and we are confident that this partnership will elevate the gaming experience for our clients and their players.”

This partnership exemplifies the commitment of both 7777 gaming and Relum to delivering top-tier gaming solutions and reinforces their positions as leaders in the online casino industry.

The post 7777 gaming partners with Relum appeared first on European Gaming Industry News.

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Atlas-IAC Unveils Transformation to Atlaslive

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In May 2024, Atlas-IAC underwent a rebranding, resulting in a change of name and company design to Atlaslive, the dynamic iGaming platform. These changes were developed in collaboration with the Banda agency.

The main objective of the rebranding was to communicate the internal transformations as Atlaslive experiences rapid growth and continuous technological advancement, while also capturing the dynamic nature of the iGaming market.

In today’s world, technology is not stagnant; rather, it embodies an ongoing process of evolution that resonates with the dynamism of our surroundings. This philosophy underscores the transition from Atlas-IAC to Atlaslive. The best tech is — the more it looks alive. That’s why the company decided to embrace the concept of “live”. The descriptor of the company further reinforces this notion, emphasizing its evolution into a dynamic iGaming platform.

As a globally recognized leader in providing high-quality solutions for the iGaming industry, Atlaslive is set to redefine the landscape with its innovative technology and unwavering dedication to excellence. Maxim Slobodyanyuk, CEO of Atlaslive, said:

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We are thrilled to introduce Atlaslive. The best tech is live tech. The success of any tech is the quality of connections between people. Our tech is a living entity, not static code. Imagine technology that breathes with the world, evolves, expands, changes, reacts, and adapts to deliver the best results possible. All of this is embodied in Atlaslive.”

The company’s CEO added: “Our rebranding signifies a pivotal moment in our journey as we evolve alongside our global partners. Our strategy revolves around leadership in the iGaming industry, expanding our solutions to enhance the iGaming experience, making it more effective, profitable, responsible, and intelligent. Atlaslive is a dynamic iGaming platform that delivers unparalleled results and enriches every interaction.”

With a focus on trustworthiness, scalability, customization, adaptiveness, sustainability, and security, Atlaslive is poised to set new benchmarks in the iGaming industry and beyond. Experience the impulse of innovation with Atlaslive.

About the company

Atlaslive embarked on creating a multifunctional and automated platform designed to optimize the workflow of sports betting and casino operators. Opportunities  of the Atlaslive Platform include Sportsbook, Casino, Bonus Engine, Payment Systems, Risk management and Fraud Prevention tools, Retail module,  Business Analytics, CRM and CMS. Atlaslive is recognized as one of the leading  Sportsbook Platforms and the absolute winner in both the “Best Sports Betting Provider” and “Rising Star in Sports Betting Technology” categories for Central and Eastern Europe. Follow Atlaslive on LinkedIn to stay updated on the company’s latest news.

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The post Atlas-IAC Unveils Transformation to Atlaslive appeared first on European Gaming Industry News.

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