eSports

To celebrate the Esport LEC 2021 Summer Playoffs championship, AndaSeat is offering a free Gaming Desk to customers who purchase its Fnatic gaming chair during the competition if Fnatic Wins

Published

3 years ago

August 10, 2021

Reading Time: 3 minutes

AndaSeat, the world’s leading gaming chair brand, announces the promotion from 9th to 29th August. When customers purchase the AndaSeat Fnatic Edition Gaming Chair during this period, they will automatically be sent a free AndaSeat Mask 2 Lighting Gaming Desk worth £269.99/$399.99 if FNC (Fnatic) wins Esports LEC (League of legends European Championship) 2021 Summer Playoffs championship .

The 2021 LEC is the third season of Europe’s rebranded professional League of Legends league. The Summer Playoffs of the Fnatic and other 5 teams will start from 13th August to 29th August. Fnatic, a UK-based professional Esports organization, Founded in 2004, has won over 200 championships across 30 different games, and become one of the most successful Esport teams of the decade. The partnership between AndaSeat and Fnatic began in September 2020 by launching the Fnatic Edition gaming chair, shared the same brand color and dynamic Esport spirit, and offered professional gaming-seat solutions for all gaming chair users. To support its partners Fnatic to win the championship and give back to fans and its beloved customers, AndaSeat have specially launched this amazing promotion.4

When:

From 9^th to 29^th August (GMT)

Where:

AndaSeat Offical Webiste UK and US sites, and AndaSeat Amazon Store

What:

Buy AndaSeat Fnatic Chair, Get FREE Mouse Pad, plus FREE Mask 2 Gaming Desk if Fnatic wins the LEC 2021 Summer Finals championship.

How:

Step1. Customers place an order for the Fnatic Gaming Chair (chair and mouse pad are separately shipped and the estimated shipping date according to the stock of local warehouse).

Step2. Free AndaSeat Mask 2 Lighting Gaming Desk will be automatically and separately shipped if Fnatic wins LEC 2021 Summer Finals championship.

Let’s wait and see how Fnatic team will perform and look forward to them winning championship of the LEC playoffs.

Now, let’s take a look at the activity gaming desk and gaming chair.

AndaSeat Mask 2 Lighting Desk

Focus on your Esport battle with extra-large gaming surface. The sleek 47” desk has plenty of space for your gaming monitors, console, keyboard, and other gaming gear.

The LED lighting glows with color – changing lights for an immersive gaming experience.

Main Features:

*Size 47″ x 23″ x 29″(inch)

*Weight capacity 330 lbs/150kg

*Carbon Fiber Texture Tabletop

*RGB LED light on the surface

*Headphone Hook

*Edge Wrapped Design

*Cable Management

*Carbon steel tube+ABS

*PB tabletop (P2 criteria)

AndaSeat Fnatic Edition Gaming Chair

One of the hottest selling and most popular among the AndaSeat chairs, the Fnatic Edition is renowned for its ample space in addition to customization at the highest level. To give users greater comfort, support, reliability and personalization, the Fnatic Edition features multiple improvements that will exceed the expectations of even the most discerning gamers. For an uncompromising experience that lasts for endless hours, this elite award-winning chair is unquestionably the gold standard.

Main Features:

* DuraXtraAD⁺Leather – luxury PVC leather with a soft touch of a top grain leather, scratch and stain resistant technology. Not only it is easy to clean, but also much stronger.

* Re-Dense^AD+ Moulded Foam(65kg/m³) – super high-density cold-cured foam offers the all-important support for the spine during long gaming sessions.

* SyncTilt^AD+ Reclining Back (90-160°) – No more hassles or struggles when you take a nap or watch your favorite shows, just enjoy strain-free ergonomic support.

* M Head Pillow & XL Size Lumbar Pillow – support both the lumbar and cervical spines simultaneously, allowing gamers to settle back into the chair with ease.

* 4-Dimensional Armrests – Up-down, Front-back, Left-right, Horizontal pan, gently support for your elbows and forearms with ergonomic comfort.

* Smooth & Quiet King Size 75mm PU Casters – Roll like you’ve never felt so smooth ever before. No squeaky or creaky, just focus on your game, and glide away whenever you feel like it.

* Lifetime Warranted TitanSteel^AD+ Framework – Top standard of 22mm diameter steel for an Esport chair frame. Tested by ANSI BIFMA, EN12520 and EN1335, and rest your mind with a lifetime warranty.

* Premium Aluminum Base – AndaSeat premium Aluminum base was designed and built to provide impressive stability and durability.

* Class – 4 Gas Lift – SGS certificated piston and explosion-proof gas spring of international standards. This is more resistant, more stable and the best in its class in terms of consistency, stability and safety.

eSports

R&D rethink needed for sportsbooks to harness esports’ power

Published

10 hours ago

May 2, 2024

GamingAmericas.com

r&d-rethink-needed-for-sportsbooks-to-harness-esports’-power

Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.

Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.

There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.

Self-fulfilling prophecy?

Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.

Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.

This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.

However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.

For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.

It takes two to tango

When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.

This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.

Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.

There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.

It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.

It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.

The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.

Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.

It’s not just in esports

These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.

The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.

This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.

Esports betting success requires ongoing dialogue

Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.

The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.

Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.

Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.

Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.

Asia

Esports media platform TalkEsport raises $1 million in pre-series A funding round

Published

11 hours ago

May 2, 2024

Adrienn Sarkany

esports-media-platform-talkesport-raises-$1-million-in-pre-series-a-funding-round

Reading Time: 3 minutes

TalkEsport, India’s leading esports media platform, announced today the successful closure of its pre-series A funding round, securing a significant investment of $1 million from Saswat Ventures. The substantial investment underscores TalkEsport’s robust growth trajectory and reaffirms its position as a pioneering force in the esports industry.

Founded in 2011, TalkEsport was set up with a vision to bring timely news and updates to gaming communities worldwide. As India’s oldest esports media platform, the company now caters to millions of gamers worldwide through its website and social media channels. TalkEsport plans to utilize the investment to scale up its core website while launching a highly interactive application for its audience and setting up a state-of-the-art production studio in Mumbai. Through it, the company will be launching exclusive content IPs focused on gaming and esports.

“We are delighted to welcome Saswat Ventures as our strategic partner,” exclaimed Deepak Ojha, Founder and CEO of TalkEsport. “Their belief in our vision and commitment to the esports ecosystem align seamlessly with our mission to redefine gaming experiences globally. With this investment, we will be scaling up our newsroom to cater to gaming communities worldwide while launching new content IPs targeted towards Indian and international audiences.”

Saswat Ventures, a family fund set up by Mr. BL Sharma, Principal, shares a vision of catapulting TalkEsport into a global phenomenon. Mr. Sharma has businesses across the country and expressed his confidence in TalkEsport’s potential to revolutionize esports media and connect with a vast audience of passionate gamers worldwide, “We believe in TalkEsport’s potential to become a global platform for esports enthusiasts worldwide.”

Trilochan Sharma, a seasoned expert in compliance matters, joins TalkEsport’s board as the Director of Compliance. His wealth of experience will ensure adherence to regulatory standards and bolster the company’s governance framework.

In addition to this pivotal investment, TalkEsport is proud to announce key developments that highlight its commitment to innovation and growth:

Production Studio in Mumbai

TalkEsport is excited to unveil its state-of-the-art production studio in Mumbai. This cutting-edge facility will serve as the epicenter for creating high-quality esports content, launching content IPs, live broadcasts, interviews, and immersive gaming experiences.

Pranav Nalawade, the Editor-in-chief of TalkEsport, said, “Our new era of esports coverage will begin not only with TalkEsport’s revolutionary approach in publishing news and covering esports events but also high-quality esports content courtesy of our new production studio. As one of the oldest esports media platforms, we have built an audience that relies on us for our history of trustworthy and reliable news. Now, we want to double up on this audience, reforming the way content around esports is consumed in India and abroad through podcasts, media, short-form content, and analytical stories – both in the form of video and text.”

Upcoming Mobile App Launch

Furthermore, TalkEsport is gearing up for the launch of its mobile application soon. This innovative app promises to redefine how gamers access news, engage with esports communities, and participate in live tournaments, all from the convenience of their mobile devices.

“Proceeds of the $1 million will be utilized in creating a robust team of gaming enthusiasts and expanding our global reach,” added Deepak. “This investment not only propels TalkEsport’s growth initiatives but also fuels our mission to provide unparalleled experiences for esports enthusiasts worldwide.”

Through its application, esports viewers will be able to get live coverage of esports tournaments, scores, and interviews. Additionally, they will be able to participate in community tournaments, thus providing an end-to-end immersive experience from the convenience of their mobile devices.

The media company continues to lead the charge in transforming the esports landscape, fostering community engagement, and pushing the boundaries of gaming innovation. The company’s dedication to excellence, coupled with strategic partnerships and visionary leadership, sets the stage for an exciting chapter in esports media.

The post Esports media platform TalkEsport raises $1 million in pre-series A funding round appeared first on European Gaming Industry News.

eSports

ESIC Announces Establishment of Global Esports Industry Advisory Board

Published

2 days ago

April 30, 2024

George Miller

esic-announces-establishment-of-global-esports-industry-advisory-board

Reading Time: 2 minutes

The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.

The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.

ESIC has appointed two highly esteemed members to inaugurate this board:

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.

Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.

The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.

“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”

Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”

The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.