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TEAM VITALITY PARTNERS WITH FYZIO, ITS NEW OFFICIAL SPORTS NUTRITION AND ENERGY DRINKS SUPPLIER

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Team Vitality is proud to announce its partnership with FYZIO, the new sports nutrition and hydration brand developed by Laboratoires Gilbert, a historic French healthcare company established in 1904.

Team Vitality is entering into a multi-year partnership with the French group, which holds a portfolio of 47 brands across 79 countries and is stepping into esports for the first time. As part of this partnership, FYZIO will support several Team Vitality flagship teams, including the CS2, VALORANT (VCT), Rocket League, and League of Legends (LEC, LFL, and Rising Bees), by appearing on the left sleeve of these teams’ official jerseys. FYZIO will also support teams competing in Teamfight Tactics, Tekken, and Trackmania.

A partnership designed for elite performance

Scheduled for launch in September 2026, FYZIO positions nutrition as a true performance lever, focusing on energy, hydration, and cognitive sharpness, to meet the demands of intensive training routines.

With FYZIO joining the club, Team Vitality’s players will benefit from the full expertise of Laboratoires Gilbert to support their training and high-level performance. The nutrition and hydration brand will supply a range of products designed to meet athletes’ specific needs, including hydration, reducing fatigue and stress, enhancing concentration and memory, and supporting overall sleep quality.

This collaboration reflects the evolution of elite esports, with players’ performance needs increasingly mirroring those of traditional high-level athletes. Performance, physical preparation, and lifestyle discipline are becoming key pillars in achieving and sustaining competitive excellence.

Developed around a modern approach to sports nutrition, the FYZIO range is based on vegan formulations, made in France, with full transparency around ingredients and traceability. This philosophy aligns with a new generation of consumers who value rigour, quality, and transparency.

International visibility supporting the FYZIO launch

This partnership allows FYZIO to leverage Team Vitality’s global reach and community to accelerate its development and visibility among gaming and esports audiences. For Team Vitality, this enables the organisation to continue pursuing its core ambition: building the world’s best performance ecosystem to support its talent in achieving excellence, both on the server and off.

Through this collaboration, Team Vitality further reinforces its ability to support brands in authentically entering the esports industry, enabling them to engage with highly engaged communities through activations aligned with the sector’s codes and expectations.

“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.

“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.

Peter Tolan is an Editor at Gaming Newsroom, where he tracks the high-velocity shifts in the global gaming and tech markets. With a background in digital media and a focus on industry Evolution, Peter specializes in breaking down complex trends into actionable intelligence. From the front lines of esports to the integration of cutting-edge tech like AI and Fintech within the gaming ecosystem, Peter provides a "Zero Fluff" perspective on the stories shaping the future of play. Since joining the HIPTHER network, he has become a go-to source for analysis on emerging technologies and the changing landscape of the European and global gaming markets.

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