Entain Foundation US Launches New Responsible Gambling App

The Entain Foundation US, a not-for-profit dedicated to responsible gambling funded by Entain, has launched a new responsible gambling app named “Gamble Responsibly America”.

The app is the first of its kind in the US and has been created together with EPIC Risk Management and RG24/7, partners to the Entain Foundation US on educational projects.

The free app, which is now available in the App Store and Google Play Store, features a series of educational resources and tools to help and support anyone facing potential issues with problem gambling. There is no requirement on people to register, and the app is unbranded, positioning the app entirely as an educative resource with no commercial benefit to Entain.

“We are incredibly proud to be launching the Gamble Responsibly America application as our commitment to responsible betting and gaming is unmatched within the industry. Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly,” Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation US, said.