PlayUp Signs Market Access Deals with Caesars Entertainment

Australian-based sports betting and online casino gambling operator PlayUp has signed three market access deals with Caesars Entertainment. Pending regulatory approval, the Australian company will offer sports betting in Indiana and Iowa, and igaming in New Jersey. The company hopes to be approved in all three states later this year.

“These three states are the next phase of our growth in the US. Getting to add igaming in New Jersey will usher in a new product offering for us that will help us guide and drive our continued success,” PlayUp USA CEO Dr. Laila Mintas in a statement.

PlayUp is currently licensed to operate in Colorado. Its products include online platforms for sports betting, horse racing, and daily fantasy sports in Australia and New Zealand. The company plans to develop additional products while securing more market access agreements.

“We are striving to live out our brand motto of ‘Your Best Bet’ with our product portfolio and we are excited for what lies ahead in terms of getting our product in front of as many Americans as possible through the growing regulated market,” Lailas said.