Latest News
Nearly half of gamers call for restrictions on Microtransactions
- 33% of gamers purchased a microtransaction (MTX) or loot box at least once a week, with 25-34 year olds most likely to purchase (45%)
- Xbox users are slightly more likely to make in-game purchases than PlayStation owners
- Call of Duty was labelled the worst offender for MTX by almost a third (29%) of gamers
The survey, commissioned by gaming publisher, WePC, reveals how gamers are feeling since the pandemic and follows the recent investigation on loot boxes in Belgium, as more European authorities consider banning them altogether.
Microtransactions and gambling
Over a third (33%) of UK gamers purchase a microtransaction or loot box at least once a week, with nearly 1 in 10 (8%) spending over £100 on each purchase occasion. Younger gamers aged 16-24 admitted to spending £17 above the national average of £36. Nearly two-thirds (60%) of this age group also claimed their gaming expenditure in general has seen an increase during the pandemic.
Although a large majority of respondents (69%) agreed that loot boxes promote gambling to younger gamers, only 19% called for them to be banned altogether. Users felt that along with the age limit, a cap on the amount that could be spent (43%) and restrictions on the impact paid content has on core gameplay (26%) would be more effective. Call of Duty was ranked the nation’s least favourite microtransaction offender (29%), followed by FIFA (28%) and Candy Crush (26%)
But some gamers claim it depends on the game in question.
“In COD, your MTX are based around gun skins and animations, so it doesn’t directly affect your abilities to play,” says Leeds-based gamer, Josh Allen.
“FIFA, on the other hand, makes multiplayer experiences so much worse. You can play against someone who has paid to have a better team, which makes them impossible to beat, even if they’re less skilled at the game. That’s why I’ve given up playing FIFA altogether. COD, on the other hand, you can pay for aesthetic but winning is still based on skill.”
Leeds was revealed to be the capital city of microtransactions too (42%), followed closely by Brighton (41%) and London (39%).
Plymouth’s gaming community were the least likely to make in-game purchases (21%), along with Glasgow (23%) and Southampton (24%).
Post-pandemic gaming
Whilst restrictions may have started easing in the UK, reduction in social interaction has had both a financial and emotional impact on gamers.
Nearly half (47%) have admitted their gaming expenditure has increased during the pandemic, with the majority of money going to new video games (38%), online subscriptions (19%) and gaming equipment (19%).
Around 1 in 5 Xbox, Mobile, Nintendo and PC gamers say they spend most of their gaming expenditure on microtransactions.
However, it was Nintendo users that spent the most on loot boxes compared to any other console, with an average of £56 spent per purchase. PC gamers followed closely behind, spending an average of £51 per MTX.
Sophie, an avid Animal Crossing fan and regular Nintendo gamer, has doubled her gaming expenditure since restrictions first came into place last year.
“I’m playing more games so making my way through my library quicker. I’m also buying games so that I can play online with friends and fill in that social gap.”
Will Blears, Marketing Director at WePC said:
“As gamers ourselves, we understand that gaming is skill-based experience and it’s clear from the research that gamers are currently forced to buy into MTX and loot boxes to gain advantages within that experience.”
“The European laws coming into place highlight the concern that is clear, from our survey data, is echoed around the gaming community. Loot boxes could definitely be a gateway into the darker side of gambling and creators need to factor in safety to make sure gaming continues to be enjoyable for all.”
Leading online casino game developer 7777 gaming has joined forces with Relum, a trusted casino engine, to deliver an unparalleled gaming experience to operators worldwide.
This collaboration enables 7777 gaming to bring its extensive portfolio of over 140 thrilling games to Relum’s network of esteemed operators across the globe. Through this integration, online casinos powered by Relum will gain instant access to 7777 gaming’s engaging and diverse selection of games, such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives. .
Relum, a trusted name in the industry, has rapidly ascended to a leading position by developing a state-of-the-art casino aggregation platform. The platform provides instant access to a vast array of games, boasting over 20,000 titles from more than 240 content providers through a single API integration and toolbox such as free round, jackpots, tournaments and partner success service to support player engagement and revenue growth opportunities.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, shared her enthusiasm about the partnership: “Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence. We look forward to a successful partnership that will satisfy the players’ requirements for next level of entertainment in any online casino.”
Ashot Sahakyan, Chief Operating Officer at Relum said: “Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming’s portfolio perfectly aligns with our vision, and we are confident that this partnership will elevate the gaming experience for our clients and their players.”
This partnership exemplifies the commitment of both 7777 gaming and Relum to delivering top-tier gaming solutions and reinforces their positions as leaders in the online casino industry.
The post 7777 gaming partners with Relum appeared first on European Gaming Industry News.
In May 2024, Atlas-IAC underwent a rebranding, resulting in a change of name and company design to Atlaslive, the dynamic iGaming platform. These changes were developed in collaboration with the Banda agency.
The main objective of the rebranding was to communicate the internal transformations as Atlaslive experiences rapid growth and continuous technological advancement, while also capturing the dynamic nature of the iGaming market.
In today’s world, technology is not stagnant; rather, it embodies an ongoing process of evolution that resonates with the dynamism of our surroundings. This philosophy underscores the transition from Atlas-IAC to Atlaslive. The best tech is — the more it looks alive. That’s why the company decided to embrace the concept of “live”. The descriptor of the company further reinforces this notion, emphasizing its evolution into a dynamic iGaming platform.
As a globally recognized leader in providing high-quality solutions for the iGaming industry, Atlaslive is set to redefine the landscape with its innovative technology and unwavering dedication to excellence. Maxim Slobodyanyuk, CEO of Atlaslive, said:
“We are thrilled to introduce Atlaslive. The best tech is live tech. The success of any tech is the quality of connections between people. Our tech is a living entity, not static code. Imagine technology that breathes with the world, evolves, expands, changes, reacts, and adapts to deliver the best results possible. All of this is embodied in Atlaslive.”
The company’s CEO added: “Our rebranding signifies a pivotal moment in our journey as we evolve alongside our global partners. Our strategy revolves around leadership in the iGaming industry, expanding our solutions to enhance the iGaming experience, making it more effective, profitable, responsible, and intelligent. Atlaslive is a dynamic iGaming platform that delivers unparalleled results and enriches every interaction.”
With a focus on trustworthiness, scalability, customization, adaptiveness, sustainability, and security, Atlaslive is poised to set new benchmarks in the iGaming industry and beyond. Experience the impulse of innovation with Atlaslive.
About the company
Atlaslive embarked on creating a multifunctional and automated platform designed to optimize the workflow of sports betting and casino operators. Opportunities of the Atlaslive Platform include Sportsbook, Casino, Bonus Engine, Payment Systems, Risk management and Fraud Prevention tools, Retail module, Business Analytics, CRM and CMS. Atlaslive is recognized as one of the leading Sportsbook Platforms and the absolute winner in both the “Best Sports Betting Provider” and “Rising Star in Sports Betting Technology” categories for Central and Eastern Europe. Follow Atlaslive on LinkedIn to stay updated on the company’s latest news.
The post Atlas-IAC Unveils Transformation to Atlaslive appeared first on European Gaming Industry News.
In a thrilling display of fortune and skill, Tusk Casino announces a monumental win by Adelheid, a passionate player from South Africa, who secured an astonishing R189,000 from a mere R100 bet on the renowned casino slot game, Gate of Olympus. This remarkable achievement underscores the high-stakes excitement that Tusk Casino offers to its players.
Adelheid’s journey to this significant win was facilitated by his engagement with SouthAfricanCasinos.co.za, the premier online casino and gambling guide specifically designed for South African players. Since its inception in 2003, SouthAfricanCasinos.co.za has been a cornerstone in the online gambling community, offering expert reviews, trustworthy recommendations, and the latest gambling news, thereby guiding players like Adelheid to reputable and enjoyable online gambling experiences.
“I’ve always looked for the best in online casinos, and SouthAfricanCasinos.co.za has never let me down,” Adelheid remarked. “Their insightful reviews and dependable advice led me to Tusk Casino, where I’ve not only found an incredible array of games but also this life-changing win. It’s a dream come true.”
Tusk Casino is renowned for its vast selection of over 3000 slot games, provided by world-leading game developers such as Pragmatic Play, Yggdrasil, and NetEnt. The casino distinguishes itself with generous bonus offerings, including a 50 Free Spins No Deposit On Wheel of Fortune on Registration, and a R5,000 Welcome Bonus for first-time deposits, making it an enticing choice for both new and seasoned players.
Adelheid’s win is a testament to Tusk Casino’s commitment to providing a premier online gaming experience in the South African market. The casino’s elegant design, user-friendly interface, and substantial bonuses are designed to engage and excite players, promising an unmatched online gaming journey.
With the support of SouthAfricanCasinos.co.za, Tusk Casino continues to solidify its position as a leading online gaming destination, offering secure, engaging, and lucrative gaming experiences for South African players. This partnership ensures that players have access to reliable information, the latest industry news, and the best online gambling opportunities, fostering a safe and enjoyable casino online gambling ecosystem.
About SouthAfricanCasinos.co.za
SouthAfricanCasinos.co.za stands as South Africa’s largest and most reliable online casino and gambling guide, delivering unparalleled casino recommendations, unbiased reviews, and comprehensive gambling insights tailored to ZAR casino players since 2003. It remains a crucial resource for players seeking secure, high-quality, and rewarding online gambling experiences.
About Tusk Casino
As an established corporation with numerous ground casinos worldwide, Tusk Casino has successfully extended its reach into the South African online casino market, offering an exquisite blend of stylish design, player-centric features, and significant bonuses. Licensed and regulated by the Government of Curacao, it provides a diverse range of over 3000 slot games from leading global providers, ensuring a rich, rewarding, and secure online gaming experience for all South African players. With its impressive bonuses and comprehensive payment support, Tusk Casino is dedicated to delivering a distinct and superior online gaming experience.
-
Baltics4 weeks agoLithuania’s Nese enters iGaming with a record sponsorship deal
-
Latest News1 week agoThe Importance of Data Quality Review Checks in the Gaming Industry
-
Asia2 weeks agoOnlyplay Enters into Strategic Partnership with Ritchie Rabbit
-
Africa4 weeks ago
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
-
Africa4 weeks ago
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
-
Conferences in Europe4 weeks agoAltenar becomes General Sponsor of EEGS 2024
-
EurAsia4 weeks agoFastex Forges Partnership with Olympionic Foundation to Boost Sports Development in Armenia
-
Compliance Updates4 weeks agoBooming Games secures Romanian B2B license
