Pronet Gaming saddles up for horse racing debut with BetMakers Technology Group

Platform provider gains access to over 250,000 races a year

Platform provider Pronet Gaming is launching its first-ever horse racing solution after securing a partnership with BetMakers Technology Group (ASX: BET).

Pronet Gaming’s sportsbook customers will benefit from the deal with the Australia-listed company by gaining access to over 250,000 races per year from more than 20 countries around the world, including the UK, Ireland, Australia and the US.

The BetMakers racing solution incorporates live streaming of up to 2,500 races every week, with bet types covered including traditional win and place fixed odds markets and pari-mutuels, as well as popular tote exotics and fixed-odds derivatives.

Operators using Pronet Gaming’s sportsbook services will also benefit from BetMakers’ high-margin SameRaceMultis, which offer accumulator bets within one race, as well as expanded racing form and dynamic content in support of the race cards. Greyhound and harness racing are also covered.

The arrival of horse racing strengthens the diversity of Pronet Gaming’s offering as it continues to increase its industry presence, particularly within emerging markets.

Thomas Molloy, Sportsbook and Trading Director at Pronet Gaming, said: “We look forward to working with the BetMakers team for our entry into the horse racing market by offering an unparalleled global racing product. Here at Pronet, our strategy is to give our clients a world-class product offering and, by partnering with BetMakers, we continue to expose our client base to the best the industry has to offer.”

Jake Henson, Chief Operating Officer at BetMakers, said: “BetMakers is pleased that we’ve advanced our integration with Pronet Gaming to the point where we can now launch a world-class racing book across Pronet’s global network of platform clients. The team and the product are first-class and we look forward to assisting them to grow new revenue streams for their clients.”