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UK Gambling Commission launches three-year Corporate Strategy and annual Business Plan
The Gambling Commission has unveiled its new three-year Corporate Strategy which sets out the Commission’s focus as it continues to protect the public and players from harm.
Launched alongside the Commission’s 2021 to 2022 Business Plan, the new Strategy will be delivered through five priority areas:
- protecting children and vulnerable people from being harmed by gambling
- a fairer market and more informed consumers
- keeping crime out of gambling
- optimising returns to good causes from the National Lottery
- improving gambling regulation.
Protecting children and vulnerable people from being harmed by gambling
The Commission will continue to ensure licence holders minimise the risk of gambling harm to vulnerable groups as part of a coordinated effort to understand factors that influence behaviour. This will be achieved through improving conduct and competence, continuing to evolve the Licence Conditions and Codes of Practice, building a stronger evidence base, and focusing on preventative and regulatory action.
A fairer market and more informed consumers
Ensuring that products are fair and compliant is vital for the Commission – whilst also improving information for players and making it simpler for them to find information on operators they are gambling with. This also includes making licence holders’ complaints procedures easier to access and understand.
Keeping crime out of gambling
The Commission will persist in tackling those who offer illegal and unlicensed gambling to consumers in Great Britain, whilst also continuing, alongside partner agencies, to prevent activities which lead to money laundering. The Commission’s work to manage risks around sports betting integrity and event manipulation will also continue to be an important feature in future enforcement work.
Optimising returns to good causes from the National Lottery
The National Lottery continues to be one of the world’s largest and most popular with millions given to good causes each year. The Commission will ensure the effective management of the third licence continues, whilst also concluding the fair and open competition for the fourth licence – ensuring a smooth and effective transition.
Improving gambling regulation
Over the past year the organisation has been restructured to ensure effective regulation in the future. The Commission continues to support the Government in their Gambling Act Review whilst also building on work it is already undertaking following recommendations from three key reports in 2020 into gambling regulation. The Commission will work with DCMS to ensure it has the resources to regulate effectively, to ensure employees are continually developed and technology is harnessed to improve systems and processes.
Meanwhile, the Commission’s 2021-22 Business Plan sets out the priorities to accelerate progress in making gambling and safer for the public and players, including those at risk of harm and leisure gamblers. This includes a focus on improving the way the Commission regulates in parallel with other high-profile decisions to be announced later this year – such as the Government’s Gambling Review and a review of the Commission’s fees by DCMS.
Gambling Commission chair Bill Moyes said: “Our new three-year strategy maintains the ambition of our previous strategy and goes further in considering how best we can use our current resources.
“We launch the new Strategy and our Business Plan, which details our milestones during what is going to be a hugely important year for compliance and consumer protection as the country starts to move out of lockdown after a challenging 12 months.
“Covid-19 has meant a shift in gambling habits and is exactly why the new strategy focusses on protecting consumers from harm, holding operators to account, creating a fairer market for all, and protecting the National Lottery.
“Additionally, the launch of the Gambling Act Review was a pivotal moment earlier this year and whilst our work continues, we are aware that we must continue to adjust and challenge ourselves depending on the outcomes of the Review.
“Over the next three years we will see the gambling industry change further, especially as the pace of innovation accelerates. As the regulator we must keep pace with that change, be ready to adapt, and ensure that the millions of people who gamble in Great Britain can do so safely.”
You can read the Gambling Commission’s Corporate Strategy: 2021 to 2024 and to explain the Strategy further, a short animation video (opens in a new tab) has also been added to our YouTube channel.
Leading online casino game developer 7777 gaming has joined forces with Relum, a trusted casino engine, to deliver an unparalleled gaming experience to operators worldwide.
This collaboration enables 7777 gaming to bring its extensive portfolio of over 140 thrilling games to Relum’s network of esteemed operators across the globe. Through this integration, online casinos powered by Relum will gain instant access to 7777 gaming’s engaging and diverse selection of games, such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives. .
Relum, a trusted name in the industry, has rapidly ascended to a leading position by developing a state-of-the-art casino aggregation platform. The platform provides instant access to a vast array of games, boasting over 20,000 titles from more than 240 content providers through a single API integration and toolbox such as free round, jackpots, tournaments and partner success service to support player engagement and revenue growth opportunities.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, shared her enthusiasm about the partnership: “Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence. We look forward to a successful partnership that will satisfy the players’ requirements for next level of entertainment in any online casino.”
Ashot Sahakyan, Chief Operating Officer at Relum said: “Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming’s portfolio perfectly aligns with our vision, and we are confident that this partnership will elevate the gaming experience for our clients and their players.”
This partnership exemplifies the commitment of both 7777 gaming and Relum to delivering top-tier gaming solutions and reinforces their positions as leaders in the online casino industry.
The post 7777 gaming partners with Relum appeared first on European Gaming Industry News.
In May 2024, Atlas-IAC underwent a rebranding, resulting in a change of name and company design to Atlaslive, the dynamic iGaming platform. These changes were developed in collaboration with the Banda agency.
The main objective of the rebranding was to communicate the internal transformations as Atlaslive experiences rapid growth and continuous technological advancement, while also capturing the dynamic nature of the iGaming market.
In today’s world, technology is not stagnant; rather, it embodies an ongoing process of evolution that resonates with the dynamism of our surroundings. This philosophy underscores the transition from Atlas-IAC to Atlaslive. The best tech is — the more it looks alive. That’s why the company decided to embrace the concept of “live”. The descriptor of the company further reinforces this notion, emphasizing its evolution into a dynamic iGaming platform.
As a globally recognized leader in providing high-quality solutions for the iGaming industry, Atlaslive is set to redefine the landscape with its innovative technology and unwavering dedication to excellence. Maxim Slobodyanyuk, CEO of Atlaslive, said:
“We are thrilled to introduce Atlaslive. The best tech is live tech. The success of any tech is the quality of connections between people. Our tech is a living entity, not static code. Imagine technology that breathes with the world, evolves, expands, changes, reacts, and adapts to deliver the best results possible. All of this is embodied in Atlaslive.”
The company’s CEO added: “Our rebranding signifies a pivotal moment in our journey as we evolve alongside our global partners. Our strategy revolves around leadership in the iGaming industry, expanding our solutions to enhance the iGaming experience, making it more effective, profitable, responsible, and intelligent. Atlaslive is a dynamic iGaming platform that delivers unparalleled results and enriches every interaction.”
With a focus on trustworthiness, scalability, customization, adaptiveness, sustainability, and security, Atlaslive is poised to set new benchmarks in the iGaming industry and beyond. Experience the impulse of innovation with Atlaslive.
About the company
Atlaslive embarked on creating a multifunctional and automated platform designed to optimize the workflow of sports betting and casino operators. Opportunities of the Atlaslive Platform include Sportsbook, Casino, Bonus Engine, Payment Systems, Risk management and Fraud Prevention tools, Retail module, Business Analytics, CRM and CMS. Atlaslive is recognized as one of the leading Sportsbook Platforms and the absolute winner in both the “Best Sports Betting Provider” and “Rising Star in Sports Betting Technology” categories for Central and Eastern Europe. Follow Atlaslive on LinkedIn to stay updated on the company’s latest news.
The post Atlas-IAC Unveils Transformation to Atlaslive appeared first on European Gaming Industry News.
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