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UK Gambling Commission launches three-year Corporate Strategy and annual Business Plan

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The Gambling Commission has unveiled its new three-year Corporate Strategy which sets out the Commission’s focus as it continues to protect the public and players from harm.

Launched alongside the Commission’s 2021 to 2022 Business Plan, the new Strategy will be delivered through five priority areas:

  • protecting children and vulnerable people from being harmed by gambling
  • a fairer market and more informed consumers
  • keeping crime out of gambling
  • optimising returns to good causes from the National Lottery
  • improving gambling regulation.

Protecting children and vulnerable people from being harmed by gambling

The Commission will continue to ensure licence holders minimise the risk of gambling harm to vulnerable groups as part of a coordinated effort to understand factors that influence behaviour. This will be achieved through improving conduct and competence, continuing to evolve the Licence Conditions and Codes of Practice, building a stronger evidence base, and focusing on preventative and regulatory action.

A fairer market and more informed consumers

Ensuring that products are fair and compliant is vital for the Commission – whilst also improving information for players and making it simpler for them to find information on operators they are gambling with. This also includes making licence holders’ complaints procedures easier to access and understand.

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Keeping crime out of gambling

The Commission will persist in tackling those who offer illegal and unlicensed gambling to consumers in Great Britain, whilst also continuing, alongside partner agencies, to prevent activities which lead to money laundering. The Commission’s work to manage risks around sports betting integrity and event manipulation will also continue to be an important feature in future enforcement work.

Optimising returns to good causes from the National Lottery

The National Lottery continues to be one of the world’s largest and most popular with millions given to good causes each year. The Commission will ensure the effective management of the third licence continues, whilst also concluding the fair and open competition for the fourth licence – ensuring a smooth and effective transition.

Improving gambling regulation

Over the past year the organisation has been restructured to ensure effective regulation in the future. The Commission continues to support the Government in their Gambling Act Review whilst also building on work it is already undertaking following recommendations from three key reports in 2020 into gambling regulation. The Commission will work with DCMS to ensure it has the resources to regulate effectively, to ensure employees are continually developed and technology is harnessed to improve systems and processes.

Meanwhile, the Commission’s 2021-22 Business Plan sets out the priorities to accelerate progress in making gambling and safer for the public and players, including those at risk of harm and leisure gamblers. This includes a focus on improving the way the Commission regulates in parallel with other high-profile decisions to be announced later this year – such as the Government’s Gambling Review and a review of the Commission’s fees by DCMS.

Gambling Commission chair Bill Moyes said: “Our new three-year strategy maintains the ambition of our previous strategy and goes further in considering how best we can use our current resources.

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“We launch the new Strategy and our Business Plan, which details our milestones during what is going to be a hugely important year for compliance and consumer protection as the country starts to move out of lockdown after a challenging 12 months.

“Covid-19 has meant a shift in gambling habits and is exactly why the new strategy focusses on protecting consumers from harm, holding operators to account, creating a fairer market for all, and protecting the National Lottery.

“Additionally, the launch of the Gambling Act Review was a pivotal moment earlier this year and whilst our work continues, we are aware that we must continue to adjust and challenge ourselves depending on the outcomes of the Review.

“Over the next three years we will see the gambling industry change further, especially as the pace of innovation accelerates. As the regulator we must keep pace with that change, be ready to adapt, and ensure that the millions of people who gamble in Great Britain can do so safely.”

You can read the Gambling Commission’s Corporate Strategy: 2021 to 2024 and to explain the Strategy further, a short animation video (opens in a new tab) has also been added to our YouTube channel.

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Spielbanken Bayern and Stakelogic Launch brand new Live-Casino Offering

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Spielbanken Bayern and Stakelogic Launch brand new Live-Casino Offering
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Pioneering the next chapter of regulated iGaming in Germany, Spielbanken Bayern and leading live-casino specialist Stakelogic have gone live with brand-new online live casino solutions.

On 28 May 2025, spielbanken-bayern-online.de rolled out a set of Automatic Roulettes. The launch marks the inaugural step in a phased roadmap that will soon see more Roulette and Blackjack.

Bavaria became Germany’s first state to introduce online live-casino games in April 2024. Since beginning 2025, Spielbanken Bayern has worked hand-in-hand with the Bavarian regulator and Stakelogic to craft a best-in-class solution that combines strict compliance with an engaging, secure, and reputable gaming offering.

Stephan van den Oetelaar, CEO at Stakelogic, added: “It is both an honour and a privilege to develop further with Spielbanken Bayern on Germany’s first legal online casino. The timeline was ambitious, but our combined teams delivered. In the coming months, we will continue to optimise and enrich the portfolio with additional premium content.”

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This landmark collaboration cements Spielbanken Bayern’s position as Germany’s online live-casino trail-blazer while underscoring Stakelogic’s reputation for marrying regulatory rigour with next-generation player experiences.

The post Spielbanken Bayern and Stakelogic Launch brand new Live-Casino Offering appeared first on European Gaming Industry News.

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DoubleDown Interactive Enters into Agreement to Acquire German Social Casino Operator WHOW Games

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DoubleDown Interactive, a leading gaming company delivering exceptional player experiences across multiple genres, announced that it has entered into a Share Purchase and Transfer Agreement with Azerion Tech Holding to acquire WHOW Games GmbH, a social casino developer headquartered in Hamburg, Germany.

The initial consideration for 100% ownership interest in WHOW Games is €55 million (approximately $64.7 million). An additional earn-out payment of up to €10 million, payable to Azerion at €5 million annually, is contingent upon WHOW Games meeting certain performance targets during each of the first and second year following the closing date. The acquisition will be financed through DoubleDown’s cash reserves and is expected to close during the third quarter of 2025.

DoubleDown intends to leverage WHOW Games’ proven expertise in the Europe market and partner-driven business model alongside its own operational strength, marketing capabilities and extensive gaming content to pursue growth opportunities in Europe, particularly in Germany. According to research from Eilers & Krejcik Gaming LLC, the European social casino market grew in 2023 and 2024 as compared to the overall market which has entered a mature stage. WHOW Games offers a versatile portfolio of social casino apps with proprietary brands such as MyJackpot and Lounge777 as well as third-party labeled social casino offerings including Merkur24 through strategic licensing agreements with prominent global brick and mortar casino companies.

In Keuk Kim, Chief Executive Officer of the Company, said: “This acquisition marks a significant step toward increasing our competitiveness in the growing German social casino market. Leveraging our combined operational expertise and enhanced scale, we aim to unlock valuable synergies. We are delighted to welcome the WHOW Games team to DoubleDown and look forward to working collaboratively on initiatives to drive growth across the business.”

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Giovanni Valerio Valeriota, Chief Executive Officer of WHOW Games, said: “We are excited to begin this new chapter as part of the DoubleDown family. Their deep expertise in gaming makes them a natural fit for WHOW Games, and we believe that this partnership will accelerate our growth and innovation. I would like to express our sincere gratitude to Azerion, whose support and strategic guidance during our time together has been instrumental in shaping WHOW Games into the strong and dynamic company it is today.”

The post DoubleDown Interactive Enters into Agreement to Acquire German Social Casino Operator WHOW Games appeared first on European Gaming Industry News.

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Swintt Joins Forces with TOPsport to Capitalize on Lithuanian Market

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Swintt Joins Forces with TOPsport to Capitalize on Lithuanian Market
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Swintt – the award-winning software provider behind recent slot sensations Big Max Pot Hunter and Big Fish – has announced it has formed a new partnership with established Lithuanian betting brand, TOPsport, that will see the studio further raise its profile in the country.

With the new deal now in place, Swintt is already live with 36 Premium releases on the TOPsport platform, with these giving players access to a roster of classically-themed games that combine the design elements of traditional land-based slots with exciting mechanics and bonus features.

Established in 2002, TOPsport is Lithuania’s first and largest gambling operator, boasting a strong bricks-and-mortar presence that includes 50 casino slot saloons spread across 26 towns in addition to its online enterprise. Given the brand’s rich land-based heritage, the SwinttPremium range seems to be ideally suited for its customers, who will enjoy the slots’ familiar look and feel.

Among the Premium options now available at TOPsport.lt, players will be particularly keen to try the acclaimed Extra Win X, which adds an innovative Bonus Wheel to the iconic fruit machine format, and Max The Winner, which features a unique gathering mechanic that sees the titular cartoon squirrel appear on the reels during the bonus feature to collect acorns and award prizes.

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With these just being two of the standout examples from the new collection of Swintt slots that are now available at TOPsport.lt, the brand will be able to further cement its reputation as the country’s leading operator while Swintt continues to reach more players in the Lithuanian market.

David Mann, Chief Executive Officer at Swintt, said: “With TOPsport being Lithuania’s oldest and most-trusted betting brand, we’re delighted to be able to introduce our Premium releases to players on the platform. With all of these games offering themes and features that are inspired by traditional land-based slot machines, we’re sure they’ll prove a popular addition to their line-up.”

Linas Dargenavičius, Chief Commercial Officer at TOPsport, said: “With a diverse library of over 3,000 slot titles, TOPsport offers the most extensive selection of online casino games in Lithuania. The addition of SwinttPremium titles further strengthens our portfolio, bringing in games that resonate with players familiar with classic land-based machines. Their engaging mechanics make them a valuable extension of the experience we aim to provide.”

The post Swintt Joins Forces with TOPsport to Capitalize on Lithuanian Market appeared first on European Gaming Industry News.

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