eSports
GHOST Enters Esports Culture Through Partnership With XSET
Within one month of the newly launched revolutionary esports organization, XSET has secured a two-year deal with renowned lifestyle sports nutrition brand GHOST.
With this agreement, GHOST will be XSET’s exclusive partner for protein, gaming, and performance supplements and ready-to-drink beverages, and will provide XSET’s elite roster of streamers, athletes, and esports teams with GHOST products to take their game to the next level. In addition, GHOST will be a featured jersey sponsor for XSET’s multiple esports teams. Also included in this high-value partnership is the development of an exclusive, limited edition XSET flavor, shaker, merchandise line, and soon-to-be released content series. Finally, GHOST will be an official sponsor for XSET’s Esports Series events.
“XSET is excited to be GHOST’s first official partnership in esports and their entrée into gaming culture. Their brand and mission align perfectly with XSET’s movement for change in creative expression, diversity, and inclusion,” said XSET COO and co-founder Marco Mereu. “We’re excited to see what we can build together for our collective audiences around the world.”
“Plus, it tastes delicious!” added XSET CEO Greg Selkoe.
In addition to creating products that help individuals build a lifestyle that works for them, GHOST produces high-quality, behind-the-scenes content that gives viewers an in-depth look at what they stand for, what sets them apart, and what’s to come. GHOST and XSET are both committed to building brands that make an impact and are leaders for change. With this newly forged partnership, both organizations join together to build a formidable community that welcomes and celebrates their diverse audiences.
“As lifelong gamers, we’ve been searching for the right organization and partner to enter esports in a thoughtful and meaningful way. That organization is XSET. Through authenticity and a shared drive to challenge the status quo, this partnership helps pave the way for a new era in gaming and we’re excited to be a part of it,” says GHOST CMO and co-founder Ryan Hughes. “This is bigger than supplements and gaming. This partnership encompasses what we’re all about; it’s sports, it’s music, it’s culture… It’s an experience.”
SOURCE XSET
