Baltics
UltraPlay signs deal with WINBET
B2B iGaming company UltraPlay has signed a deal to provide its multi award-winning eSports betting solution to WINBET, an online betting website operating on the Bulgarian market.
UltraPlay’s eSports product will power up WINBET with its unrivaled coverage of competitive games, pre-match and live odds. WINBET will be one of the few sportsbooks on the Bulgarian market to offer extensive eSports coverage and effectively engage with the new generation of bettors. Winbet offers a wide selection of sports events and markets and a range of popular and new casino games.
Combined with UltraPlay’s Hybrid eSports live betting model, real-time data, scores and settlements, WINBET’s players will receive fast and secure betting on eSports.
This partnership further confirms UltraPlay’s leading position in providing eSports betting solutions to sportsbooks across markets.
Mario Ovcharov, CEO of UltraPlay, said: “We are delighted to announce our new partnership with one of the leading licensed operators in Bulgaria. WINBET is a well-known and trusted brand with a rapidly growing sportsbook. We share a common vision for progress and long-term partnership, which will be bonded by eSports as a new and exciting vertical for their players.”
Tsvetin Yordanov, WINBET’s CEO, said: “WINBET is a brand that has always tried to offer the very best and diverse content to its clients. In adding eSports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly emerging client demand, while continuing to follow our “brand way”. In order to achieve our goals we knew we had to find a reliable business partner, with a proven and successful product. I am very pleased that we found that partner in UltraPlay and I believe that this is the beginning of a long and very successful partnership.”
Over the last two years, UltraPlay has been awarded with twelve accolades for its overall eSports betting provision. The latest one for eSports Betting Software was received from the International Gaming Awards 2020, which were held in London last week. Following up with the ODDS.GG constant developments, the company has recently released its new web design, aligned with the latest UX/UI design trends.
Baltics
BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.
Our nominations reflect excellence in both Baltic and Nordic categories:
Baltic Categories:
- Best Esports Service Provider in the Baltics
- Rising Star in Baltic Sports Betting Technology
- Best Virtual Sports Provider in the Baltics
- Rising Star in Baltic Virtual Sports
Nordic Categories:
- Best Esports Service Provider in the Nordics
- Best Sports Betting Provider in the Nordics
- Rising Star in Nordic Sports Betting Technology
- Best Virtual Sports Provider in the Nordics
- Rising Star in Nordic Virtual Sports
We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.
The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!
The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.
Baltics
Aviatrix granted certification in Estonia

Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.
It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”
Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.
It underlines the team’s commitment to bringing the game to players around the world.
Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.
The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.
Baltics
Playson powers ahead in Europe with Fenikss partnership

Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform
Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.
Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.
The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.
Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.
Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.
“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.
Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.
“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”
The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.
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