Female-first gaming community Score Queens launches with Palace Picks – its first free-to-play World Cup predictor game

Palace Picks brings women into the sporting conversation through play, prediction, culture and community, with one winner and a guest set to win a Monaco Grand Prix 2027 experience worth over £5,000

Score Queens, a new female-first sports gaming community, is launching with Palace Picks, a free-to-play daily predictor game created for this summer’s World Cup.

Designed for women who already watch, follow, talk about and enjoy sport, Score Queens is building a more inclusive, culturally relevant way to engage with major sporting moments. Its first game, Palace Picks, invites players to make daily World Cup predictions, collect jewels, unlock raffle tickets and compete for a major sporting prize.

Palace Picks will run throughout the World Cup. Each day, players answer five multiple-choice predictor questions plus one score prediction linked to that day’s matches. The more they play, the more Jewels they collect, increasing their chances of unlocking raffle tickets for the headline prize.

The Palace Picks platform has been developed in collaboration with Two-Up, the disruptive digital agency behind a range of sports, betting and gaming experiences. The partnership brings together Score Queens’ female-first brand vision with Two-Up’s product, UX and digital delivery expertise, helping bring the brand’s first play-led sports experience to market.

Grand Prix is the grand prize

The launch prize, sponsored by Vision4Sport, will give one winner and their guest the chance to attend the Friday of the Monaco Grand Prix 2027, including two grandstand passes, two superyacht party tickets in Port Hercule with food and drinks, and £1,500 towards flights and accommodation. The total prize value is over £5,000.

Alongside the daily predictions, Palace Picks will bring together football, culture and community through team pages, playful content and learning nudges from Queenie the Corgi, the Score Queens mascot. Players can explore country-inspired content, including cocktails, Spotify picks and cultural team moments, creating a game experience that feels social, accessible and part of the wider sporting conversation.

Kitty Miller, Founder of Score Queens, said: “Score Queens came from a very simple frustration. Women are already watching sport, talking about sport and being part of the big sporting moments, but so much of the betting and gaming world still feels like it wasn’t built with us in mind.

“Palace Picks is our first step in changing that. It is free to play, easy to join, and designed to bring more women into the sporting conversation through play, prediction, culture and community. We wanted to create something that feels fun, social and accessible, without dumbing anything down.”

Score Queens is launching with Palace Picks as the first expression of its wider platform vision. The brand is being developed around three connected areas: Queens Club, a rewards and loyalty layer; Queens Community, focused on content, participation and connection; and Queens Academy, designed to support the future of women’s sport through purpose-led campaigns, competitions and future reinvestment.

The launch of Palace Picks marks the first public step for Score Queens as it begins building its community ahead of future product development.