Stake continues expansion into Latin American markets with Mexico launch ahead of World Cup

Stake, the world’s largest online casino and sportsbook, today announces its official launch in Mexico, marking the latest step in its continued global expansion into regulated markets worldwide.

The move brings Stake’s category-leading sportsbook and casino platform to one of Latin America’s most dynamic and fast-growing online gambling markets. Operating from the stake.mx domain, the brand will deliver its globally recognised product to Mexican players – combining a premium user experience with cutting-edge technology, a wide-ranging content portfolio, and a strong mobile-first offering tailored to local preferences.

Mexico’s sports-led betting culture, high mobile penetration and increasing digital adoption make it a natural fit for Stake’s offering. The launch further strengthens the company’s footprint in Latin America, building on its momentum in markets such as Peru and Colombia.

Stake will operate in Mexico under a permit-based structure regulated by SEGOB (the Ministry of Interior), acting as an agent under Uno Capali’s licence agreement. This approach ensures compliance with local regulatory requirements while enabling Stake to establish a scalable and locally aligned presence.

Mexico’s role as a co-host nation for the upcoming 2026 World Cup – alongside the USA and Canada – adds further strategic weight to the timing of this launch. Entering the market ahead of one of the world’s largest sporting events positions Stake to capitalise on significant commercial and consumer brand-building opportunities.

Stake Director Jarrod Febbraio said: “Mexico is an important and exciting market for us – one that combines strong underlying growth with a deep cultural connection to sport, which aligns perfectly with what Stake is built for.

“We’ve built significant momentum across Latin America in recent years, including in markets such as Peru and Colombia, and Mexico represents a natural next step given its scale and long-term potential.

“With Mexico set to co-host the 2026 football World Cup tournament, the timing of this launch reflects our ability to move with precision into high-value markets at the right moment.   It gives us the opportunity to establish a strong presence ahead of one of the biggest sporting events in the world and deliver a world-class experience for Mexican players.”