BGaming brings back TRUE WAYS online conference for July 15

BGaming said it will bring back its TRUE WAYS online conference on July 15 at 15:00 CET. The event will be held online and will be free for attendees who register in advance via the conference website.

According to the company, TRUE WAYS will include six sessions of up to 20 minutes each, followed by live Q&A discussions. BGaming said attendees will be able to engage directly with speakers and other industry professionals.

The theme for the second edition is “Content Overload in iGaming: Who Wins the Player’s Attention?”. BGaming said the sessions will address how game supply has expanded and will discuss content and engagement strategies “most likely to succeed in 2026 and beyond.”

Confirmed speakers are Carl Wiggman, CEO at Print Studios; Gretta Kockonan, Head of Business Development and Partner Studios at SOFTSWISS; Caelum Ferrarese, Casino Product Specialist at Stake; Mike Danshin, CMO at 1w Crypto; Leonardo Benites, CEO at Propane; and BGaming Product Owner Igor Bondarenko. The event will be hosted by Surya Palli, creator of iGaming Real Talk, BGaming said.

Marina Ostrovtsova, CEO at BGaming, said, “Last year’s TRUE WAYS proved there is a strong appetite within the industry for honest conversations and practical insights, and we are excited to bring the conference back for a second edition.

Content overload is one of the biggest challenges facing iGaming today. With more games competing for attention than ever before, businesses need to think differently about how they engage players and build long-term loyalty.

This year, we have brought together experienced professionals from across the industry to share their perspectives on this challenge, discuss what is actually working in today’s market, and explore the strategies that will shape the future of player engagement.”