International icons star in Stake’s 2026 global football tournament hero video

Stake, the world’s largest online casino and sportsbook, has released its 2026 global football tournament hero video, starring international icons Sergio Aguero, Patrice Evra, Iker Casillas and Eden Hazard. The four brand ambassadors steal the show in the ‘It’s All At Stake’ campaign launched across YouTube, Instagram and X, with the major tournament a week away. The video shows former Spain goalkeeper Casillas grab the attention of a fellow nightclub guest, while ex-Argentina forward Aguero helps a player off the deck in a five-a-side game. Ex-Belgium star Hazard plays the role of a fearsome coach, while former France defender Evra inks a tattoo parlour customer with his slogan “I love this game”. The campaign forms part of Stake’s wider tournament activity, which places the brand’s ambassadors at the centre of football’s biggest global event and celebrates the anticipation, excitement and emotion that define tournament football.

Designed to capture the highs and lows experienced by fans throughout the competition, the video combines humour, nostalgia and the personalities of four of the game’s most recognisable figures. Each scene reflects a different aspect of football culture, from grassroots matches and coaching sessions to the rituals and superstitions that surround major tournaments.

The creative also showcases a more playful side of the Stake brand, leaning into culturally relevant storytelling and light-hearted moments that resonate with football audiences worldwide.

Stake Director, Jarrod Febbraio said: “The 2026 global football tournament is one of the few sporting events that genuinely captures the attention of fans across every corner of the globe. We wanted to create a campaign that reflects the excitement, anticipation and passion that supporters feel throughout the competition while also bringing together some of football’s most iconic personalities.

“Having Sergio Aguero, Iker Casillas, Eden Hazard and Patrice Evra involved gave us the opportunity to create something entertaining, relatable and unmistakably football. The result is a campaign that celebrates the moments, emotions and conversations that make moments like this such a unique cultural occasion.

“At Stake, we aim to put our millions of customers at the heart of sport’s biggest moments. Whether fans are watching from the stands, at home or with friends, this campaign reinforces what it’s like when it’s all at Stake.”

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