Blueprint Gaming and bet365 strengthen longstanding partnership with exclusive open account offer

Blueprint Gaming™ has reinforced its successful long-term partnership with bet365 through the launch of a major new open account offer featuring a selection of the supplier’s most recognisable slot titles.

Eligible bet365 customers can now access free spins across a quartet of Blueprint’s standout releases upon signup, including Fishin’ Frenzy: Lure Em’ In, Fishin’ Frenzy: Big Catch Gold Spins, Triple Action Cash Strike and King Kong Splash.

The latest collaboration underlines the enduring success of the partnership between the two companies, while also showcasing the continued popularity of Blueprint’s flagship franchises across regulated markets worldwide.

Fishin’ Frenzy remains one of Blueprint’s most successful franchises, with five titles currently sitting within the supplier’s top-ranked games, while the latest release, Fishin’ Frenzy: Lure Em’ In, delivered a record-breaking opening weekend following its launch in April 2026.

Elsewhere, the Cash Strike family continues to rank among Blueprint’s top-performing revenue drivers, alongside King Kong, which remains one of the supplier’s most recognisable and enduring brand mascots.

The open account offer further demonstrates bet365’s commitment to delivering premium gaming experiences to players by leveraging Blueprint’s proven portfolio of feature-rich and highly engaging content.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming™, said: “Our partnership with bet365 has gone from strength to strength over a number of years, and this latest open account offer is another fantastic example of how closely we continue to collaborate.

“Each of the selected games has proven to be a standout performer within our portfolio, whether through strong player retention, consistent revenue generation or long-term brand recognition. We are thrilled to see bet365 spotlight these titles as part of a major promotional campaign and look forward to seeing how players respond.”

Paul Cumbo, bet365 Head of Gaming – UK and Europe, added: “Blueprint Gaming’s portfolio continues to resonate strongly with our players, and we are delighted to bring together a selection of some of its most recognisable and high-performing games as part of this exciting open account offer.

“The promotion reflects the strength of our longstanding relationship and our shared focus on delivering engaging entertainment experiences to players.”