Xtremepush’s CRM Services Integrated into EveryMatrix Platform

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EveryMatrix global customers now equipped with seamless access to award-winning loyalty and gamification offering

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced its latest tier one partnership, having agreed a deal to provide acclaimed igaming provider EveryMatrix with its award-winning CRM and loyalty marketing services.

EveryMatrix, leveraging Xtremepush’s varied product suite, will now be able to offer its customers real-time, hyper-personalised CRM and gamification capabilities via its proprietary platform, helping them to drive engagement, increase loyalty, and maximise the lifetime value of all player types in a seamless manner.

Xtremepush leads the market in its unified, holistic approach to data collection, with its Single Customer View built to extract data from all sources in true real-time, providing an individual view of players to deliver a higher standard of omni-channel personalisation and messaging. Coupled with a gamification engine and AI-powered automation and data insights, operators will be able to leverage these revenue-driving tools via their existing integration with EveryMatrix.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the partnership: “EveryMatrix has built a well-earned reputation for being a provider of best-in-class sports betting and gaming solutions for its operator partners, and we’re pleased to bolster their software and services with our first-rate CRM and loyalty solutions.

“Regulated markets are hugely competitive and Xtremepush has proven its worth in optimising and scaling customer’s loyalty engines and processes in these environments to realise greater engagement and ensure maximum lifetime value of players. We’re very confident that we’ll showcase this once again with EveryMatrix, via its clients, and to make them another customer for life.”

Kevin Furlong, Chief Product Officer, EveryMatrix, said: “Alongside our advanced turnkey platform technologies we have always partnered with best-in-class third-party suppliers such as Xtremepush providing added value to our customers.

“Combining our market-leading gaming infrastructure with Xtremepush’s powerful CRM technology will enable our customers to better understand their players, offer them even more personalised experiences and boost loyalty levels to name just a few benefits.”

Following a successful launch phase with EveryMatrix, Xtremepush will make additional services available to the supplier, including its Agentic AI, which will supercharge marketing processes with intent and iteration, allowing related teams to focus on broader strategy and value-driven projects.

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