BOYLE Sports to open 400th shop at Galway Races as part of new multi-year partnership

•        The brand will operate a new betting shop at Galway Racecourse, marking the milestone opening of its 400th retail location
•        The partnership includes additional race sponsorship opportunities, increased on-course visibility and a stronger BOYLE Sports experience for racegoers

BOYLE Sports has announced a new initial three-year partnership with Galway Races, including a major milestone for the brand as it marks the opening of its 400th betting shop at Ballybrit.

The partnership will see BOYLE Sports expand its presence at the Galway Races through a dedicated on-course betting shop and enhanced branding, creating a stronger race-day experience for customers and racegoers across the Galway racing calendar.

The latest development further strengthens BOYLE Sports’ long-standing relationship with the venue. This includes title sponsorship of the Saturday at the famous Galway Races festival, featuring the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.

BOYLE Sports recently committed to a £100 million expansion into the UK market, but the landmark addition to its retail portfolio demonstrates a strong commitment to its Irish roots, with the Galway shop promising to bring its industry-leading offers and seamless in-person customer experience to one of Ireland’s most iconic racing venues.

The agreement also bolsters BOYLE Sports’ long-standing commitment to Irish racing which includes its ongoing title sponsorship of the iconic Irish Grand National, while it also supports race meetings and feature contests at tracks up and down the country, including Leopardstown, Navan and Killarney.

Commenting on the new partnership, Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”

“The Galway Races is one of the standout events in the Irish sporting calendar, so we’re delighted to be strengthening our relationship with the racecourse through this new multi-year partnership.”

Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.

“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”