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The $100 Billion Problem: iGaming Fraud Set to Surge by 2025

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The iGaming industry is fighting back against fraudulent traffic, with operators now successfully blocking up to 50% of fraudulent activity, according to recent research published by RockApp. This development marks a major milestone in a sector where fraudsters have long manipulated advertising budgets, distorted key metrics, and inflated acquisition costs.

Fraud in iGaming: A Multi-Billion Dollar Drain

Fraud in iGaming advertising has reached alarming levels, with up to 40% of ad traffic in iGaming campaigns being fraudulent. The rise of sophisticated fraud techniques, such as bot-generated clicks, affiliate fraud, and bonus abuse, has created an urgent need for operators to strengthen their security measures.

RockApp’s latest research, which examines the scale of fraudulent traffic across iGaming, highlights that fraud is draining billions from marketing budgets annually. Digital advertising fraud is projected to cost businesses over $100 billion annually by 2024, and the iGaming sector is among the most impacted due to its high CPAs and complex user acquisition strategies.

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How Fraud is Manipulating iGaming Campaigns

Fraud in iGaming advertising takes many forms, with fraudsters using increasingly advanced methods to exploit ad networks, tracking systems, and promotional incentives. Key types of fraud affecting operators include:

  • Click Fraud & Fake Traffic: Up to 50% of clicks in high-CPA iGaming campaigns come from bots, automated scripts, and fraudulent networks that deplete budgets without bringing in real users.
  • Affiliate Fraud & False Attribution: Fraudulent affiliates manipulate tracking systems using tactics such as cookie stuffing, fake sign-ups, and pixel fraud, leading to inflated marketing spend.
  • Multi-Accounting & Bonus Abuse: Fraudsters create thousands of fake accounts to claim promotional bonuses, distorting retention rates and inflating acquisition costs.
  • Ad Injection & Domain Spoofing: Operators find their ads displayed on unauthorized or low-quality websites, misleading media buyers and reducing conversion rates.

The Financial & Operational Impact

Operators that fail to implement fraud prevention strategies are suffering from:

  • Inflated CPAs: Fraudulent traffic increases acquisition costs by 30-50%, making real user acquisition more expensive.
  • Distorted Performance Metrics: Fake traffic results in unreliable retention rates, conversion rates, and ROI calculations.
  • Regulatory & Compliance Risks: Fraudulent advertising practices put operators at risk of violating strict responsible gaming regulations.
  • Reputation Damage: Trust is essential in iGaming, and brands associated with high fraud levels risk losing credibility with users and partners.

How Operators Are Cutting Fraud in Half

With fraud levels reaching crisis proportions, leading iGaming operators are taking aggressive measures to detect and eliminate fraudulent traffic. The latest RockApp research reveals that brands implementing AI-driven fraud prevention solutions have successfully reduced fraudulent traffic by up to 50%, improving advertising efficiency and increasing real user acquisition.

Key Strategies for Combating iGaming Fraud:

  • AI-Powered Traffic Analysis: Machine learning algorithms detect abnormal traffic patterns and block fraudulent users in real time.
  • Affiliate Fraud Monitoring & Transparent Attribution: Advanced tracking tools expose irregular sign-ups and prevent fraudulent commissions.
  • Enhanced KYC & User Verification: Biometric authentication and multi-factor verification stop multi-accounting fraud.
  • Whitelisting & Real-Time Ad Verification: Operators are restricting ad placements to verified, high-quality websites to prevent domain spoofing.

The Future of Fraud Prevention in iGaming

The battle against fraud in iGaming is far from over, but the industry is making significant strides. As more operators adopt data-driven fraud detection solutions, the market is moving toward a future where advertising budgets yield real, measurable results. The reduction of fraudulent traffic by 50% marks a turning point, proving that technology-driven solutions are the key to securing long-term growth in iGaming.

RockApp’s full research on fraudulent traffic in iGaming is available now, providing a deep dive into the financial and operational impact of fraud, as well as the latest strategies operators can use to combat it effectively.

The post The $100 Billion Problem: iGaming Fraud Set to Surge by 2025 appeared first on European Gaming Industry News.

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Fanatics Casino Launches with $2 Million FanCash Drop

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Fastest Growing Online Casino in America* Is Now Available in Michigan, New Jersey, Pennsylvania and West Virginia Via Desktop and Standalone App

Today, Fanatics Betting and Gaming announced the launch of Fanatics Casino on iOS and Android in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Casino is also launching a web version today in West Virginia with Michigan, New Jersey and Pennsylvania coming soon.

To celebrate the launch of the fastest growing online casino in America, all Fanatics Casino customers can enter a sweepstakes for a chance to win a share of $2 million in FanCash**. Fanatics Casino customers can wager $10 on their favorite casino games for an entry into the sweepstakes. Every Thursday in May and June, Fanatics will draw winners and drop a share of $250,000 in FanCash into their accounts. Each week, one winner will take home the top prize of $25,000 in FanCash.

Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

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Fanatics Casino offers a comprehensive and engaging gaming experience with the following features:

  • Offer: We are giving first time players 500 free spins for Cash Eruption over 10 days when you wager $10.***
  • Unlock the world of FanCash: When you play with Fanatics Casino, players can earn FanCash on every spin, hand or roll, win or lose. Flip your FanCash into Casino Credit, Bonus Bets, exclusive apparel and so much more.****
  • Daily Free Spin: Play the exclusive Fanatics Casino Spin to Win game every day for a chance to win Casino Credit, Free Spins, merch and more.*****
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In an effort to deliver a world class gaming experience, Fanatics Casino has curated a portfolio of games from its in-house development team, as well as the most popular game developers in the world including:

  • Fanatics Game Studios: Fanatics Casino will feature exclusive content developed in-house by Fanatics Game Studios including the popular Fanatics Fire Roulette, Fanatics Blackjack and Fanatics Multi-hand Blackjack games.
  • Light & Wonder: Light & Wonder will supply Fanatics Casino with top-performing first-party titles including 88 FORTUNES, JIN JI BAO ENDLESS TREASURES, DANCING DRUMS EXPLOSION and ULTIMATE FIRE LINK CHINA STREET. Additionally, through the Light & Wonder content marketplace, Fanatics Casino gains access to premium titles from a wide range of top studios, offering an unrivaled entertainment experience for players.
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  • All the Way with Wazdan: Players in NJ, PA and MI only can enjoy Wazdan’s most iconic titles, 9 Coins Grand Gold Edition, Hot Slot: 777 Crown, and Magic Spins.

Fanatics Betting and Gaming is committed to responsible gaming. Fanatics Casino encourages customers to Play with A Plan using in-app tools that allow customers to set time, deposit and wager limits. Fanatics Betting and Gaming has also partnered with Birches Health to provide additional support services intended for customers with issues managing their play.

For exciting casino content please follow the Fanatics Casino social channels on X @FanaticsCasino and on Instagram @FanaticsCasino.

 

The post Fanatics Casino Launches with $2 Million FanCash Drop appeared first on Gaming and Gambling Industry in the Americas.

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THE WORLD SERIES OF POKER® BRINGS THE WSOP+ APP ONLINE IN LAS VEGAS TO ENHANCE PARTICIPANT EXPERIENCE

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Limit time spent waiting in line this summer by pre-registering now for WSOP 2025

The World Series of Poker (WSOP®) today announced the rollout of its WSOP+ app, which is now available in time for WSOP 2025. The app will revolutionize the participant experience at the WSOP, allowing players to register for and buy into their preferred WSOP live events ahead of time, bypassing the long queues sometimes seen at the registration cage in the hours before the start of each tournament.

Additionally, WSOP+ features a virtual waiting list and paging system, allowing participants to receive push notifications when their seat becomes available. Players will no longer have to wait in physical late registration lines and instead will be placed into a virtual queue in sequential order. The WSOP+ app will also feature curated content and become a one-stop shop for key information such as the WSOP schedule of events, structure sheets, rules, chip counts, daily results, next day’s seat assignments, prizes, and much more.

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Participants planning to play at the WSOP in Las Vegas this summer are encouraged to first visit wsop.com/registration to review the registration process before downloading the new WSOP+ app on iOS or Android at WSOPPlus.com. All WSOP 2025 participants should utilize an iOS or Android smartphone device to ensure an optimal playing experience with the WSOP+ app.

“WSOP+ will further elevate the WSOP experience for all of our players,” said Ty Stewart, Chief Executive Officer of WSOP. “Not only can our community now save time and effort by registering in advance for their favorite tournaments, but the app will also showcase WSOP content and all of the important event information that participants are eager to have at their fingertips!”

“The advantages of bringing WSOP+ online in time for the next World Series of Poker in Las Vegas are endless,” said Jack Effel, Senior Vice President of Poker Operations and World Series of Poker at Caesars Entertainment. “Players should feel an immediate positive impact on their experience when they arrive this summer. Beyond WSOP+’s advanced features, there’s no question this innovation should reduce wait times, allowing participants more time to get to the felt and enjoy the events they love.”

The WSOP+ app will take center stage at WSOP 2025, which returns for a fourth year to the Horseshoe Las Vegas and Paris Las Vegas on the iconic Las Vegas Strip. The excitement begins on May 27 with Event #1 Mystery Millions, which guarantees a $1M top bounty, a first-place prize of at least $1M, and five Day 1 flights. A total of 100 gold bracelets will be available throughout the entire WSOP 2025 festival, which is headlined as always by the WSOP Main Event® (starting July 2 with Day 1A and concluding on July 16).

Participants interested in registering online for WSOP 2025 can now begin doing so. Participants who would prefer to register in person can do so at the main casino cage inside Paris Las Vegas starting May 15. In addition to creating a WSOP+ account, participants must also have a Caesars Rewards number – Caesars Rewards accounts can be created online or at any Caesars property. After completing a one-time, in-person ID verification at the WSOP cage, participants can register for events directly through the WSOP+ app and head straight to their tables – no need to wait in line.

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Players are also currently able to qualify for the WSOP Main Event via live and online satellite tournaments. International players can join exclusive online satellites at GGPoker, the world’s biggest online poker room, while domestic US players can win their way in via WSOP Online.

More on Participant Verification:

Online pre-registrations require a one-time in-person verification onsite at the Online Registration area located inside the Champagne Ballroom within “Les Centre Des Conventions” at Paris Las Vegas. Participants must show their current, valid, and unexpired photo identification (passport, driver’s license, state identification card, or military identification card) acceptable to Host Properties at the WSOP Verification area.

If a Participant is not a U.S. citizen, participant must have one of the following that is current, valid, and unexpired: passport, foreign government issued Driver’s License (License must have a photograph, date of birth, and a valid expiration date), Consular ID or Matrícula Consular Card (Mexico only), or alien registration card is required. If the current, valid, and unexpired photo identification does not include a physical address, a second form of ID that indicates a physical address will be required. This second form of ID can be a driver’s license, utility bill, credit card statement, etc.

More on Available Payment Methods:

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Participants utilizing WSOP+ to pay for their tournament tickets online will have several payment options this summer, including:

  • ACH (U.S. participants only)
  • Credit cards
  • PayPal
  • Luxon Pay (Non-U.S. participants only)
  • WSOP Online Qualifiers
  • Paris Tournament Accounts (funded in person at WSOP cage)

WSOP+ charges no fees for purchasing tournament tickets using ACH, PayPal, Luxon Pay, or Paris Tournament Account. A 3% fee will be applied to all Credit Card transactions only.

In-person payment options will include:

  • Cash
  • Paris Las Vegas or Horseshoe Las Vegas Casino Chips
  • Cashier’s Check (must be approved in advance by emailing a copy of the check to [email protected])

Wire Transfer will also be accepted for participants to fund their Paris Tournament Account, but requires a minimum deposit of $100,000 and must be approved in advance by emailing Director or Poker Operations, Andy Rich at [email protected].

Participants should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more event news and updates.

The post THE WORLD SERIES OF POKER® BRINGS THE WSOP+ APP ONLINE IN LAS VEGAS TO ENHANCE PARTICIPANT EXPERIENCE appeared first on European Gaming Industry News.

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AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony

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AC Milan Legend and world football icon Andrea Pirlo officially addressed the second annual Golden Boomerang Awards 2025 tournament participants. The organizer, Boomerang Partners, posted a video message on social media.

Pirlo was excited about the event: “The Golden Boomerang Awards 2025 is where legends and winners come together. And this year, I’ll be there, waiting to meet the top 30 at San Siro on May 20th. It’s going to be a special night. Full of energy, football, and style — in the heart of Milan.”

Andrea Pirlo is the 2006 World Champion with the Italian national team. He has twice won the Champions League with AC Milan and is a multiple winner of Serie A, the Italian Cup, the Italian Super Cup, and other notable tournaments. He is also inducted into the AC Milan Hall of Fame and the Italian Football Hall of Fame. After finishing his career as a footballer, Andrea started his coaching journey. Pirlo’s presence at the Golden Boomerang Awards ceremony links football’s legacy with the future of digital entertainment.

With the Golden Boomerang Awards 2025 concluding on May 11, the top 30 affiliate teams are now set to gather in Milan for a night of recognition, creativity, and connection. Boomerang provides this opportunity as the Official Regional Betting Partner of AC Milan. Awards will be presented in 11 categories, including the main one—the Grand Prix. Guests can expect an unforgettable evening with Andrea Pirlo. They can look forward to high-profile networking opportunities, inspiring moments, and speeches celebrating the fusion of culture, innovation, and creativity.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony appeared first on European Gaming Industry News.

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