Press Releases
Betfair Casino introduces ‘Brett & the New Slots’ in new campaign with Pablo to celebrate being the ‘home of new games’
Betfair Casino, part of the world’s biggest entertainment company, Flutter, has today launched with their creative agency, Pablo, a new campaign seeing the return of their ‘Brett Flair’ character, but this time with some new companions.
The new campaign, created by Pablo, builds on the success of the original Brett Flair campaign which launched in 2022, evolving this creative platform to new heights. It celebrates Betfair Casino as the ultimate ‘home of new games’, reminding players that exciting new slot games are released every week.
The campaign is born out of the insight that 70% of UK online casino revenue is driven by slot games, more than table games or live casino. Betfair found that almost a third of their overall player volume was driven by games launched in the same year, and given their Casino launches new games every week, this gave the brand a point of difference to demonstrate their credibility in a noisy marketplace lacking differentiation.
In true Casino fashion, the brand is back with a bang for the next instalment of their larger than life character ‘Brett Flair’, everyone’s favourite market stall holder, taking him to the next level of fame. But this time, Brett Flair is not coming back alone. He’s bringing an entire band with him, each member representing Betfair’s latest and best games dropping every week. Introducing ‘Brett & The New Slots’. Brett is joined by a Greek God, Fisherman, Cowboy and Miner, reminding players that with such a wide range of new games available weekly at Betfair Casino there’s something for everybody to enjoy.
Continuing the theme of catchy 90’s band nostalgia, the campaign sticks with parodying classic boy band hits, but moves on from the Backstreet Boys, ‘I Want It That Way’ to ‘Everybody’ to create a new jingle worthy of earworm status.
Staying true to his origins, Brett remains front and centre to the action with him and his band filming their latest music video in a market stall setting. ‘Brett & The New Slots’ play on the very best of 90’s music video style tropes, delighting us with synchronised choreography, home-made fan signs and elevated production, music and lyrics.
Brett Flair’s debut appearance was in 2022 following a new set of regulations from the Committee for Advertising Practice (CAP)coming into force. These changes led to Brett’s creation to ensure compliance in the new world of gaming. This latest campaign continues to build on Pablo and Betfair’s four year relationship, which is well versed in balancing compliance and driving stand-out in what is a very cluttered and noisy competitor landscape. In this campaign, ‘Brett & The New Slots’ bring a sense of nostalgia and fun, frivolous, entertainment into the world of gaming.
The two 30” TVC spots cover Brand and Safer Gambling messages. They were directed by Louis Bhose through Agile Films, creating the yellow market stall inspired music video with sound specialists Birdbrain bringing Brett’s version of ‘Everybody’ to life.
The TTL campaign goes live 24 October 2024, premiering ‘Brett & The New Slots’ across TV, VOD, OOH, social and digital.
The TVCs can be found here for download, with the Brand here on YouTube.
Lisa Marquis, Head of Gaming Brand & Propositions, Betfair said “The first Brett Flair campaign and its nostalgic theme was a hit with our casino audience, offering the standout and memorability we needed in a highly competitive market. Pablo has delivered in spades with this second campaign, which builds on the strengths of the original while delivering our core message about new games. The campaign is highly entertaining and aligns with our customers’ desire for fun, whilst also landing a message about responsible play through the introduction of our Gaming Time Check tool, ensuring players can enjoy themselves in a safe and balanced way.”
Tim Snape, ECD at Pablo said: “This campaign supports our long-standing relationship with Betfair, having recently launched a one shot trick ad for the Sportsbook and Exchange side of the business earlier this year. This execution is our second outing with the incredibly effective ‘Brett Flair’ character. It was time to turn the knob up to max in every way, so we’ve gone slicker, bigger, louder and prouder than ever before. We managed to secure another Backstreet Boys banger as the base of our new musical outing too so it’s 90’s fun from start to finish.”
Credits
Client: Betfair Casino
Head of Brand & Propositions: Lisa Marquis
Senior Brand Manager: Venetia Tabor
Brand Manager: Jennifer O’Kelly
Marketing Executive: Megan Hayes
Producer: Mikaela Benson
Creative Lead: Daniel Flynn
Agency: Pablo
Executive Creative Director: Tim Snape
Creative: Bex Conyngham-Hynes
Creative: Dan Scott
Planning Director: Chris Turner
Planner: Oliver Edridge
Managing Director: Harriet Knight
Senior Account Director: Charlotte Johnson
Senior Account Manager: Phoebe Snelson-Chiffers
Head of TV Production: Tom Moxham
TV Producer: Rebecca Forrester
Head of Project Management: Ben Mascari
Project Director: Kelly Watts
Project Executive: Emily Rutledge
Production:
Production Company: Agile Films
Director: Louis Bhose
Producer: Sarah Kirkby
Executive Producer: Fliss Hutcheson
Director Of Photography: Murren Tullett
Editor: Jack Williams @ The Assembly Rooms
Exec Producer: Emma Bewley
Post-Production: Agile Studios
Post Producer: Angie Broomfield
Creative Director (Post-Production): David Horsburgh
VFX Lead: Kevin Merien
VFX Artist: Thomas Dunleavy & Andrew Loughnane
Grade: Matthieu Toullet @ Company 3
Grade Assistant: Karl Pasamonte, Santino Napolitano & Jack Kennedy
Sound: Mike Bovill @ 750mph
Music Company: Birdbrain
Track: Backstreet Boys – ‘Everybody’
The post Betfair Casino introduces ‘Brett & the New Slots’ in new campaign with Pablo to celebrate being the ‘home of new games’ appeared first on European Gaming Industry News.
Ygam and TSB Bank have joined forces to help increase understanding of in-game spending and help young gamers manage their money with confidence.
Ygam and TSB Bank have joined forces to help increase understanding of in-game spending and help young gamers manage their money with confidence.
As part of this collaboration, they have co-created specialist educational resources for schools. Developed with Ygam’s expertise and delivered by TSB Bank staff as part of their school’s programme which runs throughout the UK, the module aims to provide young gamers with practical guidance on managing their money and understanding potential financial risks while gaming.
A recent Censuswide survey of over 2,000 young gamers, commissioned by TSB, found that while the average initial cost of a game is £32, gamers spend an average of £540 annually on in-game purchases and subscriptions. Nearly half (47%) of those who spend money in-game feel they have little or no control over their spending while playing.
Linda Scollins Smith, Director of Programmes at Ygam, said: “Gaming now plays a central role in young people’s lives, offering significant benefits. However, it is always important to safeguard against the risks, and the increasing sophistication of game monetisation through microtransactions and in-game purchases underscores the need for education on this issue. We are delighted to be working with TSB to support their school programmes, combining financial education with gaming education, to help young gamers develop healthy habits and navigate the digital world safely.”
Kate Osiadacz, Head of Responsible Business, TSB, said: “Gaming is often one of young people’s first interactions with spending or managing their money digitally; so we’re pleased to be working with Ygam to reach young people with targeted advice. Our Money Confident schools programme greatly benefits from Ygam’s insight – and we’re keen help empower the next generation to make informed decisions for their financial lives ahead.”
According to a 2024 Mumsnet survey commissioned by Ygam, 88% of parents in the UK believe schools should provide education on gaming, despite only 35% reporting that their children currently do. Furthermore, 99% of these parents think this education should begin by the end of Key Stage 2.
Alongside developing educational resources, Ygam and TSB Bank will collaborate on a range of initiatives throughout 2025 to raise awareness of this issue and support families in avoiding unexpected costs from gaming.
For more information about Ygam and our portfolio of education programmes, please visit our training pages or email [email protected].
The post Ygam team up with TSB Bank appeared first on European Gaming Industry News.
Casino Guru
Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index
Casino Guru, the global authority on online casino transparency and player safety, is expanding its portfolio with the introduction of a dedicated sweepstakes casino overview tailored to the rapidly evolving U.S. market.
Following months of in-depth research and development, the company has unveiled a new initiative focused on social sweepstakes casinos — a unique and increasingly popular segment of the online gaming space. As part of this expansion, Casino Guru has adapted its trusted Safety Index to reflect the specific characteristics of sweepstakes casino models.
“We’ve been hearing about sweepstakes casinos for quite some time, from social media buzz to community discussions and expert panels,” said Jozef Krucay, Branch Operations Lead at Casino Guru. “It became clear this wasn’t just a passing trend, but a notable shift in how people engage with online entertainment.”
Unlike traditional online casinos, sweepstakes casinos use virtual currencies such as Gold Coins, Sweeps Cash, or Vegas Gems. Players can enjoy games for free or use purchasable coins to enhance their experience. With some luck, they may receive a special sweepstakes currency, which can be redeemed for real-world prizes — presenting both exciting opportunities and important considerations for player protection.
Casino Guru’s newly launched content includes:
- Listings for 11 published sweepstakes casinos, with over 60 more identified and currently in development
- An adapted Safety Index that reflects the distinct risks and rules of sweepstakes platforms
- Educational materials and player resources, including complaint-handling tools
- Planned detailed reviews to provide deeper insights into each platform
“Our goal is to help players navigate this growing space with the same clarity and confidence we’ve brought to traditional online casinos,” Jozef added. “As always, our focus remains on transparency, safety, and informed decision-making.”
This new direction positions Casino Guru at the forefront of player advocacy in emerging casino formats — with a clear path toward future expansion in the broader world of social and sweepstakes gaming.
The post Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index appeared first on Gaming and Gambling Industry in the Americas.
Conferences
Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025
Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.
As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.
“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”
Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:
- CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
- Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
- Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.
The post Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
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