Great leaders aren’t born, they’re backed! Enrollment is now open for Saroca’s 2026 Transformational Leadership Program — a proven, high-impact development experience for leaders in the gaming industry.

This four-month program is purpose-built to address the real, day-to-day leadership challenges faced by leaders in a fast-paced and ever changing industry — and to give them the tools, support, and confidence to thrive inside fulfilling and sustainable careers fueled by growth.

Backed by powerful data, over 15 years of experience and real stories, this isn’t just leadership training. It’s transformation.

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Why Employers Invest

High-performing teams need resilient, confident leaders — and that’s exactly what this program delivers. Previous program outcomes included:

+66% increase in actionable leadership tools

+46% increase in confidence to lead

+39% reduction in imposter syndrome

NPS Score: 90 (compared to Apple’s 61 and Google’s 44)

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Employers who sponsor their talent through Saroca’s program see stronger leaders, higher engagement, and improved team culture. Participants return with sharper skills, greater self-awareness, and renewed energy to lead.

Why Individuals Invest

Leadership isn’t just about title — it’s about presence, clarity, and knowing how to advocate for yourself. That’s exactly what this program delivers.

After the program, participants reported:

+31% increase in confidence to self-advocate

+39% increase in ability to say “no” when at capacity

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+27% increase in emotional resilience

NPS Score: 90 — indicating extraordinary personal growth and satisfaction

Participants consistently say this experience gave them more than skills — it gave them permission to lead authentically, speak up without apology, and reconnect with their purpose.

If you’re seeking clarity in your leadership, tools to grow, and a community that gets it — this is for you.

The Program at a Glance

• 8, live 90-minute virtual sessions with interactive group work
• 2, personalized 1:1 coaching sessions
• Saroca’s Kaizen Tracker to monitor growth
• Powerful peer network through global cohort of leaders in gaming
• Topics include executive presence, emotional intelligence, self-awareness, confidence, communication, feedback tools, boundaries, and resilience — all within a gaming-industry community.

A Proven Return on Investment

After graduating from our 2024 program:

• Two participants launched consultancies
• One was nominated for and received 2 major industry recognitions
• One was nominated for and won a major industry award
• Another successfully transitioned into a new c-suite role

“I didn’t just meet my goals — it was more than I ever expected. We grew together, shared experiences, and learned from each other. It was career-changing.”

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Super Early Bird Enrollment Offer

Super Early Bird pricing: $1,450 USD ends July 8, 2025

Program begins February 2026

Register Here Now

The leaders in our industry are worth more. Saroca’s Transformational Leadership Program is where real growth happens — for the individual, the team, your career and your business.

SOFTSWISS, a global tech company providing software for the iGaming industry, won an Eventex Award 2025 for its Kids Camp in the Corporate Event category. The camp was designed to support employees by engaging their children in a unique, cross-border experience. The recognition places SOFTSWISS alongside Disney, Nike, and Netflix, which also won this awards.

In August 2024, SOFTSWISS brought together 65 children of its employees in the Masurian Lake District in Poland, known for its compelling nature. The week-long family camp welcomed participants from SOFTSWISS partners’ development centres in Poland, as well as team members from Georgia, Cyprus, Germany, and beyond. 

Kids Camp was not just a summer event but a thoughtfully crafted initiative reflecting the company’s people-first values. What set it apart was a mix of custom-developed educational modules, immersive activities, and an inclusive approach to help participants from different cultural backgrounds connect. The children enjoyed a hackathon where they tackled real-world issues, such as flooding problems in Brazil, and created thoughtful gifts for children affected by these disasters.

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“One of my favourite aspects of this project was that the activities at the camp were not just about fun and play, but also had an impact, where the children got to experience supporting others,” added Shannon Jones, a jury member of the Eventex Award 2025.

Organising an eco-friendly, cross-border, multicultural event for children and families within a company that operates a hybrid work model was logistically demanding – yet SOFTSWISS was proud to deliver a memorable experience that celebrated diversity, trust, and care.

“Kids Camp is a powerful example of how we care for our team beyond the workplace. It reflects our belief that a supportive culture embraces the whole person, not just the employee. At SOFTSWISS, we truly stand for the value of family, recognising it as an integral part of our people’s lives. This award reaffirms that meaningful, people-first initiatives rooted in care and connection can build stronger teams, lasting trust, and a genuine sense of belonging,”  mentioned Liudmila Glasunova, Co-Chief HR Officer at SOFTSWISS. 

The Kids Camp reflects a broader mindset at SOFTSWISS – one that values connection, wellbeing, and the everyday experiences that shape a resilient workplace culture. Throughout the year, the company supports its global team through initiatives like Movember and Pink October, mental health programmes, professional development support, as well as corporate events and team fests that bring people together across borders. It’s all part of a lasting commitment to fostering a workplace where people feel empowered, connected, and cared for – both on and off the job.

The Eventex Awards is one of the most well-known celebrationsin the world of events and experience marketing. In 2025, the 15th edition of the Eventex Awards took place. The winners were chosen from 1,239 entries from 59 countries and six continents.

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Seasoned finance and operations executive brings decades of leadership to support BIG’s growth

BMM Innovation Group (“BMM”, “BIG Group”, or “BIG”), a technology conglomerate focused on product compliance testing, training, and cybersecurity solutions for the global gaming industry, today announced the appointment of John Helderman as Chief Financial & Administrative Officer.

With more than two decades of executive leadership in the gaming, finance, hospitality, and nonprofit sectors, Helderman brings extensive experience in financial strategy, operational oversight, and enterprise transformation. In his role, Helderman will help drive continued growth and strategic execution for the BIG Group.

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BIG Chief Executive Officer Martin Storm said, “John’s deep financial expertise and operational leadership make him an outstanding addition to the BIG executive team. He has a strong track record of aligning financial strategy with organizational growth and creating value across complex, multi-entity businesses. His leadership will be important as we continue to expand our services and technology footprint.”

Before joining BIG, Helderman served as Chief Financial Officer of Fontainebleau Las Vegas, a $1 billion luxury resort, where he led accounting, IT, and procurement and was licensed as a Key Executive by the Nevada Gaming Commission. He also held CFO roles at Bluberi Gaming and The Brennan Entities, modernizing financial systems, enhancing operational efficiency, and supporting liquidity management during critical growth periods.

Earlier in his career, Helderman served as President & Chief Executive Officer of Goodwill Industries of Southern Nevada, where he led a financial turnaround that improved operating income tenfold. He also held senior finance roles at Caesars Entertainment, including Vice President of Finance and Capital Planning, managing large-scale budgeting and investment strategies across multiple Las Vegas Strip properties.

Helderman earned a Juris Doctor from the University of North Carolina School of Law and bachelor’s degrees in business management and economics from North Carolina State University. He is a licensed attorney in both Georgia and North Carolina and serves on the board of Goodwill Industries of Southern Nevada.

Helderman said, “Joining BMM Innovation Group is an incredible opportunity. BIG is a powerhouse in gaming and technology, and I’m thrilled to be part of a team that’s transforming gambling industry performance. I’m excited to help refine BIG’s strategies, systems, and processes and build on the momentum that’s already driving BIG’s growth worldwide.”

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