Aposta Ganha strengthens LatAm sports betting market integrity with IBIA membership

Leading Latin American based sports betting operator Aposta Ganha has joined the International Betting Integrity Association (IBIA), strengthening the association’s presence in the region. The operator launched six years ago and is targeting further growth internationally, notably in Brazil where it will be seeking a licence and where all sports betting operators will be required to join a monitoring body.

Aposta Ganha will now feed into IBIA’s world-leading integrity monitoring network, joining over 50 sports betting companies who operate over 125 sports betting brands globally. Aposta Ganha entered the Mexican market earlier this year with its localised brand, www.apuestagana.mx, and will work with IBIA to combat corruption and match-fixing.

Hugo Baungartner, Aposta Ganha CCO, said: “We’re proud to partner with the IBIA who share our complete commitment to protecting the integrity of sports and the safety of betting customers. Through our association, alongside other leading businesses, we’re excited to play a key role contributing to the important work the IBIA continues to do.”

Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome Aposta Ganha to our association of leading global sports betting companies. The operator further strengthens our position in the LatAm region and globally. Aposta Ganha’s decision to join IBIA is another vote of confidence in the association and the success of its approach to protect the businesses of its sports betting operator members from corrupt betting practices. Ensuring product integrity is of paramount importance and we look forward to integrating Aposta Ganha within our monitoring network.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global integrity monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone. IBIA recently released a report on the Availability of Sports Betting Products which includes a focus on the Brazilian market.