Press Releases
Paysafe Research: Stronger Online Betting Experience Starts with Payments
Company research reveals payments play essential role in global sportsbooks’ customer acquisition and retention amid diversifying transactional preferences
Global online sports bettors prioritize rapid payouts and payment choice when starting their customer experience with sportsbooks, according to the 2024 All the Ways Players Pay research from Paysafe (NYSE: PSFE), a leading payments platform. Released today, the report also reveals that payments are just as valuable in strengthening the customer experience for players, whose appetite for digital wallets and even crypto payments is rising.
Showcasing Paysafe’s all-new brand identity, which the company recently unveiled, the report surveyed 3,000 sports bettors in six United States states (Massachusetts Michigan, New Jersey, New York, Ohio and Pennsylvania), the Canadian province of Ontario, the United Kingdom, France, Germany and Italy in December of 2023. The research found that streamlined payouts was players’ top factor when choosing a sportsbook (prioritized by 37%). They consider this more important than brand trust (34%), odds (29%), promotions (26%), user experience (17%), sports markets (15%) and sponsorships (10%).
When selecting a sportsbook, players also prioritize their favorite payment methods’ availability (26%) and seamless deposits (26%) over every factor except brand trust, odds and promotions.
Payments are just as crucial for strengthening player retention with 78% of bettors considering the payment experience important in why they remain with a brand. This trends even higher in Italy (88%), New York (84%) and Germany (80%).
Bettors’ payment preferences continue to diversify. Debit cards remain the dominant choice globally (a preference of 38%) though this is being challenged by digital wallets (37%). Wallets are today the top payment preference in Italy (53%) and Germany (52%). And by facilitating wagering across multiple sportsbooks, digital wallets are a leading payment choice of VIP players with 46% of bettors wagering five to seven times weekly favoring a digital wallet versus 43% a debit card.
Credit cards’ overall popularity is limited by markets like the United Kingdom and the United States state of Massachusetts banning their use. Despite this, the preference for credit cards remains robust both globally (25%) and across the United States (also 25%) while in France they are the favorite payment method of all (47%).
Interest in eCash remains niche but significant with 13% preferring online cash. This trends higher in countries with an enduring cash culture like Germany (16%) and the United States (16%).
Local payment methods (LPMs) available only in a single country are a preference of 13%, trending higher in the United States (17%) and Canada’s Ontario (17%) with their established LPM brands.
Confidence in the transactional security at sportsbooks continues to improve with 57% of players more confident than last year. However, there is no room for complacency with 10% less confident and 33% unsure.
Player adoption of digital wallets, eCash and other alternative payment methods (APMs) will likely grow with 58% of players expecting to use APMs more through to the end of 2025. And despite cryptocurrency market volatility, crypto payments appear attractive for players with 50% interested in this when permitted by regulators. This trends higher in the United States (58%) especially in New York (72%).
“Our latest research clearly indicates the value of payments to online sportsbook operators at all stages of the player experience,” the Global Gaming President for Paysafe, Zak Cutler (pictured), said. “Operators that optimize their payment offering will gain a competitive advantage when starting their brand’s relationship with new bettors. Given the correlation between the payment experience and brand loyalty, operators can maximize player retention by getting payments right. This includes upgrading their cashiers to cover all possible payment choices to meet evolving transactional expectations.”
Paysafe is exhibiting at the ICE London 2024 conference (booth N5-220) from February 6 to 8, 2024.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.
Mobile Revolution Drives Market Transformation
Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.
“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”
Online Gambling Accelerates Toward 45% Market Share
The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.
Key growth drivers identified by Atlaslive include:
- Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
- Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
- Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029
Geographic Disparities Signal Untapped Opportunities
Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.
Digital Leaders:
- Sweden: 68.3% online share
- Finland and Denmark: Both at 68.1% online share
- Strong mobile adoption and regulatory frameworks driving digital-first engagement
Growth Markets:
- Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
- Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
- France: €14.0 billion market with significant room for online growth
Strategic Implications for Industry Stakeholders
The Atlaslive analysis identifies several critical success factors for market participants:
For Operators:
- Mobile-native platform architecture becomes non-negotiable
- Omnichannel integration essential for capturing cross-platform player value
- Geographic expansion strategies should prioritize markets with low online penetration
For Technology Providers:
- Platform scalability must accommodate sustained high-growth environments
- Cross-jurisdictional compliance capabilities increasingly valuable
- Mobile-first development methodologies essential for competitive positioning
Market Resilience Demonstrates Industry Maturity
Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.
“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”
To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.
Cheers to another year of success! Time flies when you’re having fun — and what a year it’s been! From overcoming challenges to achieving exciting milestones, WinSpirit has grown in ways we couldn’t have imagined.
As we celebrate our birthday today, let’s take a moment to reflect on all our achievements and the exciting journey ahead. This past year has been filled with remarkable moments, including a stunning $361,647 player win, the launch of over 100 local tournaments, and the addition of 1,112 games to our library. We’ve also been honoured with prestigious industry awards, and we’ve continued to make strides with our innovative responsible gaming initiatives. These highlights are just a glimpse of our incredible journey, and we’re excited for what the future holds.
Overview of WinSpirit
WinSpirit is an online casino that has rapidly made its mark in the gaming world. With a vast library of approximately 17,000 games, 24/7 customer support, and fast withdrawals, WinSpirit offers players an exceptional and engaging gaming experience. The platform is built on a robust bonus system, including welcome bonuses and regular offers. In addition, WinSpirit promotes responsible gaming by providing features like deposit limits, loss limits, and self-exclusion options, ensuring players’ safety while enjoying their gaming experience.
Biggest Win of the Year
At WinSpirit, huge wins are what keep the excitement alive. On May 2nd, 2025, a lucky player took home an incredible $361,647 after landing a 4000x multiplier. This monumental win serves as a testament to the exciting potential of big rewards available on the platform.
Tournaments and Other Key Activities
WinSpirit continues to engage its community with exciting new activities. Over the past year, several successful initiatives have taken place, including:
- Updated Gift Shop in April:
One of the key innovations this year was the launch of the revamped Gift Shop — a retention-focused feature that saw impressive engagement, with more than 92% of users actively participating, significantly enhancing player loyalty and satisfaction. - VIP Tournament Series:
In August 2024, WinSpirit organized the Interstellar VIP Journey, a tournament series with three qualifying tournaments and a Grand Final. The prize pool in each tournament was 350 Free Spins. - Christmas and New Year Promotion:
From November 2024 to January 2025, WinSpirit launched the “Welcome to Lapland” campaign, distributing $1,500,000 in cash and sports gifts. Players participated in tournaments, received daily gifts, and exchanged promo currency in Santa’s Gift Shop. - 100+ Local Tournaments:
WinSpirit hosted over 100 local tournaments in collaboration with slot and live providers, awarding more than $300,000 in real money prizes.
Popular Betting Events
Players have shown strong enthusiasm for major global events. Some of the most popular betting events included:
- Super Bowl 2025
- Champions League
- Euro 2024 & Copa America 2024
- Mike Tyson vs Jake Paul
- Olympic Games
- NFL Finals
Collaborations with Other Brands
WinSpirit has also expanded its presence through collaborations with slot and live providers, as well as exciting social media campaigns. Partnerships with brands like 1spin4win and OnlyPlay have helped create engaging giveaways for players on platforms like Instagram, providing players with the chance to win Free Spins and bonuses.
Awards and Achievements
Over the past year, WinSpirit has received significant recognition in the gaming industry. In 2024, the platform was honoured with several prestigious awards, including:
- Rising Star 2023 (SBC Awards)
- World’s Best Online Casino 2023 (World Casino Awards)
- AskGamblers Trust Certificate
- Voice of the People 2024 (Casino Guru Awards)
These accolades are a testament to WinSpirit’s commitment to providing a premium and trustworthy experience for players.
Responsible Gaming Initiatives
WinSpirit places a strong emphasis on responsible gaming. Players are provided with the tools to set deposit limits, loss limits, and self-exclusion options, ensuring a safe environment for everyone. The platform is dedicated to promoting responsible play and player well-being.
WinSpirit Moments
With initiatives like WinSpirit Moments, we invited players to share their casino experiences — not just through gameplay but by showcasing real-life stories and moments. By submitting creative photos of WinSpirit Casino in unique locations, players shared their passion for online casinos and the benefits they enjoy.
This campaign helped forge stronger connections with our community, creating a platform for storytelling and engagement, while also encouraging responsible gaming. Through this initiative, we not only engaged players but also deepened our relationship with them, making WinSpirit more than just a casino — it’s a community where players’ experiences come to life.
WinSpirit Stories and Trends
WinSpirit also introduced WinSpirit Stories and WinSpirit Trends, innovative features that engage players in new and exciting ways. These formats provide players with information on bonus rules, showcase top game titles, and offer exclusive offers. WinSpirit Stories helps players reflect on their achievements and discover new opportunities, while WinSpirit Trends focuses on the most thrilling aspects of gameplay, helping players choose their next adventure.
Feedback from Players
WinSpirit’s high ratings across various platforms highlight its success in providing quality service and entertainment. With strong ratings of:
- 6/5 on Trustpilot
- 6/10 on CasinoGuru
- 9/10 on AskGamblers
These reviews reinforce WinSpirit’s reputation as a top-tier online casino, valued by its loyal player base.
As we celebrate this milestone, we remain committed to creating meaningful experiences — for our players, partners, and the entire industry. Here’s to another year of growth, innovation, and building a stronger community. The journey is just beginning, and WinSpirit is excited for what’s to come!
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