1 in 4 exhibitors are new to iGB Affiliate, confirm show organisers

Figures released by organisers of the forthcoming iGB Affiliate (6th-9th February, ExCeL, London) confirm that 25% of exhibitors will be making their first ever appearance at the exhibition, underlining its reputation for being the most important event to connect with new and emerging tech brands.

Explaining iGB Affiliate’s role in delivering new opportunities for its community of international visitors, Portfolio Director Naomi Barton said: “The show has built its reputation on being a melting pot for new ideas, new thinking and new trends.  Securing the right blend of established and new exhibitors keeps the iGB Affiliate proposition fresh, dynamic and exciting.

“Research we conducted with stakeholders who attended the 2023 show underlined the importance they place on staying on top of the latest industry trends, networking with potential partners and clients, gaining insights into emerging technologies and receiving a diversity of perspectives and experiences from throughout the world.

“They attend iGB Affiliate to embrace everything that’s ‘new’ and an important part of that experience is provided by the significant percentage of exhibitors who will be making their debut appearance on the show floor.”

She added: “The new-to-show tech vendors that we will be showcasing will help visitors to stay ahead of their competitors and provide inspiration courtesy of the new products which are being launched at show. For anyone involved in igaming I believe the 2024 edition of iGB Affiliate is not to be missed.”

iGB Affiliate 2024, the last to be held in London before relocating to Barcelona in 2025 will feature 6,500+ attendees, 200+ exhibitors and sponsors, and multiple expert-led content sessions to help the industry scale sustainably.