eSports
United States In-Game Advertising Market Competition Forecast & Opportunities, 2028
The “United States In-Game Advertising Market Competition Forecast & Opportunities, 2028” report has been added to ResearchAndMarkets.com’s offering.
The United States in-game advertising market has experienced rapid growth and is projected to reach a value of $13.09 billion by 2028 from $7.45 billion in 2022, growing at a CAGR of 10.2% fueled by various factors such as the increasing popularity of esports among gaming audiences and the integration of native and non-disruptive ad formats.
United States In-Game Advertising Market Scope
In-game advertising includes a wide range of formats and strategies. One of the most common methods is integrating static or dynamic ads into the game environment. These formats can be billboards, posters, or even virtual product placements within the game. Such layouts are carefully designed to blend seamlessly with the game’s aesthetics, ensuring they don’t break the player’s immersion.
The growing interest in social and mobile games is expected to positively impact the expansion of the in-game advertising market share. Advertisements can be integrated into desktop and mobile games through in-game advertising through advertisements, clip art, billboards, and background screens.
United States In-Game Advertising Market Overview
United States in-game advertising market share will benefit from growing social and mobile gaming. Ads, cutscenes, billboards, and background graphics can be used to add ads to desktop and mobile games. Since these ads are not intrusive, players can experience the game smoothly. In-game ads are expected to have a stronger audiovisual impact and leave viewers with a positive and lasting product impression.
United States in-game advertising is driven by several factors, including lower ad costs, increased reach and ROI, fast integration, and clear ad setup in social games. In addition, the inclusion of trusted gaming payment methods will reduce fraud, which may drive the market during the forecast period. Market growth is fueled by a growing selection of free-to-play smartphone games that monetize through in-game ads.
Increasing time and the cost to develop new games and shorter product life cycles are expected to impede market growth. The growing reluctance of video game companies as a result of declining advertising revenues is expected to challenge the growth of the in-game advertising market. In addition, market growth can be hindered by the need to limit poorly designed advertisements with low consumer impact. The increase in irrelevant and intrusive advertisements related to online and social gaming is expected to adversely affect the United States in-game advertising market growth.
United States In-Game Advertising Market Drivers
The United States in-game advertising market is driven by various key factors such as the rising popularity of console gaming and esports. The game has come to become an accepted form of distraction, which draws a wide and diverse audience.
The United States in-game advertising market growth is likely to be boosted by the rising availability of high-speed internet connections and the significant increase in the number of smartphone users in the country. Additionally, a surging number of gamers in the country is expected to contribute to the expansion of the United States in-game advertising market during the forecast period.
In addition, the adoption of various gambling payment mechanisms will reduce fraud, which may increase the expansion of the United States in-game advertising market during the forecast period. In-game advertising is growing portions of free-to-play mobile games and is expected to boost industry growth. This service can earn extra money for game creators, which helps in the expansion of the industry.
The surging popularity of online and mobile games drives the expansion of the United States in-game advertising market during the forecast period. Game advertisers are using in-game advertisements to reach their target audience as more people are using online and mobile games for their entertainment.
United States In-Game Advertising Market Trends
A major trend in the United States in-game advertising market is the integration of native and non-disruptive ad formats which drives the industry’s growth during the forecast period. Advertisers are moving away from intrusive and disruptive ad placements that can negatively impact the gaming experience. Instead, they implement strategies to seamlessly incorporate advertising into the game environment, such as in-game billboards, product placements, and branded virtual products. This approach allows advertisers to capture players’ attention without causing significant disruption, improving both user experience and advertising effectiveness.
Additionally, the rise in influencer marketing collaborations fuels the growth of the United States in-game advertising market during the forecast period. Influencers and creators in the gaming community have gained significant influence and followers, making them valuable partners for advertisers. Brands are increasingly partnering with gaming influencers to promote their products or services through sponsored gameplay, branded content, or product reviews. This collaboration helps advertisers leverage the trust and loyalty built by influencers, which increases brand visibility and engagement with their target audience.
Furthermore, there is more emphasis on metrics and measurement in the United States in-game advertising market which drives the industry’s growth during the forecast period.
United States In-Game Advertising Market Challenges
A major challenge in the United States in-game advertising market is increasing competition among companies for the consumer’s attention in games may hinder the growth of the market during the forecast period.
Additionally, the difficulty of companies in targeting the right audience impedes the United States in-game advertising market expansion during the forecast period. Advertisers must ensure that their ads reach the targeted demographic of the gaming community. However, targeting a precise audience can be difficult due to the diversity and segmentation of the gaming market. Different types, platforms, and gaming habits require tailored approaches that can be difficult to achieve effectively.
Furthermore, the issue of advertisement intrusiveness may hinder the growth of the United States in-game advertisement market during the forecast period. The intrusiveness of advertisements is a major concern of the companies. It is very important to balance the integration of ads into games without compromising the user experience. Intrusive ads that interfere with gameplay or with immersion can cause players to react negatively and may create lack of interest for the game.
United States In-Game Advertising Market Opportunities
The United States in-game advertising market provides various opportunities to the companies to have a competitive edge in the market. Esports has grown significantly in the United States, with widespread recognition of professional games and attracting millions of viewers. This phenomenon offers advertisers a great opportunity to target their brand to popular eSports events, teams, or individual players. In-game advertising can take the form of sponsorship, branded content, or product placement within games, allowing companies to gain exposure and build brand loyalty among the passionate sports community.
The advantage of in-game advertising is that it offers different advertising options for brands to reach their target audience and increase engagement. While in-game and in-field billboards are frequently explored by many developers and publishers, they represent only a fraction of the ad formats available. There are 3 formats of in-game advertising: static ads, dynamic ads, and advergaming. Each format offers several different options to help businesses build and maintain brand awareness without disrupting the users’ experience.
Furthermore, robust infrastructure and technological upgradation provide opportunities to companies in the United States in-game advertising market. Advertisers are able to monetize in-game advertising due to the availability of high-speed internet connections and the rising penetration of streaming platforms in the country.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 77 |
| Forecast Period | 2022 – 2028 |
| Estimated Market Value (USD) in 2022 | $7.45 Billion |
| Forecasted Market Value (USD) by 2028 | $13.09 Billion |
| Compound Annual Growth Rate | 10.2% |
| Regions Covered | United States |
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the United States in-game advertising market.
- Activision Blizzard, Inc.
- AppsFlyer Inc.
- Frameplay Corporation
- Pubfinity LLC
- Super League Gaming, Inc.
- Motive Interactive, Inc.
- MediaSpike, Inc.
- Electronic Arts Inc.
- Playwire LLC
- Bidstack Group PLC
Market Dynamics
Drivers
- Proliferation of mobile devices
- Increasing internet penetration
- Rising gaming audience
Market Trends & Developments
- Rising popularity of esports
- Growing influencer marketing collaborations
- Increasing popularity of console gaming
- Integration of native and non-disruptive ad format
- Growing popularity of video games
Challenges
- Increasing competition
- Difficulty in targeting the right audience
Impact of COVID-19 on United States In-Game Advertising Market
- Impact Assessment Model
- Key Segments Impacted
- Key Regions Impacted
Report Scope:
United States In-Game Advertising Market, By Type:
- Static Ads
- Dynamic Ads
- Advergaming
United States In-Game Advertising Market, By Platform:
- Smartphone/Tablet
- PC/Laptop
For more information about this report visit https://www.researchandmarkets.com/r/x022xb
eSports
NAVI, FaZe Clan and Team Vitality players star in a new BLAST Premier video series in collaboration with GG.BET
The BLAST Premier YouTube channel has released GG Chronicles, a series about the lives of famous esports players sponsored by GG.BET. In the first season, you’ll be able to find out which Tier-1 player captained a football team, who turned down a life in accounting for a gaming career, and who escaped falling in with a bad crowd thanks to esports.
The first episode of GG Chronicles will delve into the past of Finnish player AleksiB, the now in-game leader of NAVI, champions of the first ever CS2 Major in Copenhagen. The second episode will tell the story of his Latvian teammate jL, who was the MVP of that same tournament. We’ll then jump over to Team Vitality to get to know mezii, the winner of the last CS:GO Major in Paris, for our third episode. The final episode will give us VIP access into the life of FaZe Clan’s frozen. FaZe Clan made history in Antwerp in 2022 when they became the first international team to win a CS:GO Major.
GG Chronicles is a collection of personal stories which prove that behind every star champion is a normal person with the same fears and weaknesses as the rest of us. Each episode will show the players you know and love in a new light, as we follow them through the world of esports and share all the highs and the lows their journey entails!
The series came to be thanks to the year-long partnership between BLAST Premier, the organizers of the world-famous series of Counter-Strike tournaments, and the betting brand GG.BET, who are currently making a name for themselves in the gaming world as an enthusiastic supporter of the esports industry. The creators plan to release another 10 episodes by the end of 2024.
The post NAVI, FaZe Clan and Team Vitality players star in a new BLAST Premier video series in collaboration with GG.BET appeared first on European Gaming Industry News.
Asia
Revenant Esports crowned champions of OMEN VALORANT Challengers South Asia Split 2; to represent South Asia at VCT Ascension: Pacific
Putting up stellar performances, Revenant Esports emerged victorious in the LAN playoffs of the OMEN VALORANT Challengers South Asia Split 2, securing their spot at the VALORANT Champions Tour (VCT) Ascension: Pacific.
Organized by NODWIN Gaming, the leading South Asian gaming and esports company, in collaboration with Riot Games, the tournament’s playoffs witnessed fierce competition amongst Revenant Esports, Velocity Gaming, True Rippers, and Orangutan at the NODWIN Gaming Arena in Chattarpur.
Revenant Esports, featuring India’s top VALORANT players including in-game leader (IGL) Jayanth Ramesh (skillZ), Ganesh Gangadhar (SkRossi), Kasif Sayyed (Paradox), Prish Valvani (Tricky) alongside Kazakhstan’s Dastan Zhumagali (dos9) and Sultan Akbay (sultan), remained unbeaten throughout Split 2. After winning three straight games in the league stage, the team sustained their momentum in the LAN playoffs.
They defeated Orangutan 2-0 in the upper bracket semi-finals, followed by a 2-1 win over True Rippers in the upper bracket final. In the grand finale, Revenant Esports secured another decisive victory over True Rippers with a commanding 3-0 win. The LAN playoffs were contested in a double elimination bracket, with all matches played in a best-of-three format, except the lower bracket final and grand final, which were best-of-five.
Expressing his enthusiasm for the victory, Ganesh Gangadhar aka SkRossi of Revenant Esports stated, “Winning the OMEN VALORANT Challengers South Asia Split 2 is an incredible milestone for us at Revenant Esports. We faced numerous hurdles in Split 1, but those results only made us stronger and more determined to prove ourselves on the main stage again. Personally, returning to the South Asia circuit after competing internationally was a rollercoaster journey, but I have always believed in the potential of our region. This win reinforces that belief and motivates us to aim even higher. A huge shoutout to all our fans for their constant support. We promise to keep pushing our limits and make you proud at VCT Ascension.”
OMEN VALORANT Challengers South Asia 2024 boasted an overall prize pool of $130,000 (approx. INR 1 crore) across Split 1 and Split 2. The total prize pool of Split 1 was $66,000 (approx INR 55.11 lakhs) distributed evenly across Cup 1 and Cup 2.
In Split 2, Revenant Esports took home $ 20,000 (approx. INR 16.68 lakhs) from the overall $ 64,000 (approx. INR 55 lakhs) prize pool while fellow finalists True Rippers secured $12,500 (INR 10 lakhs). Velocity Gaming were awarded with $10,000 (approx. INR 8.34 lakhs), and Orangutan received $7,000 (approx. INR 5.84 lakhs). OMEN by HP was the tournament’s title partner and Philips was the styling partner.
“Congratulations to Revenant Esports for demonstrating their prowess against the top teams in the region. Through OMEN VALORANT Challengers South Asia, NODWIN Gaming and Riot Games have dedicated themselves to establishing a sustainable ecosystem for the title, providing a platform for the nation’s best talent to shine. The invaluable support from our partners and the overwhelming response from fans, has made this event truly unforgettable. We are proud to have played a role in elevating the VALORANT esports scene in the region and look forward to Revenant Esports representing South Asia on the global stage,” said Gautam Virk, Co-Founder and CEO of NODWIN Gaming.
The dual split format of the OMEN VALORANT Challengers South Asia 2024, initiated earlier this year by NODWIN Gaming and Riot Games, has been instrumental in showcasing the skills of South Asian teams and players. The tournament saw an impressive online viewership of 8 million across Split 1 and 2, recording a total footfall of 30,000.
“The OMEN VALORANT Challengers South Asia 2024 has been an incredible journey. The intense competition and high level of gameplay we have witnessed has been truly inspiring for the viewers as well as the next generation of esports athletes. We are excited to see Revenant Esports take on the best teams from across APAC at the VCT Ascension Pacific and wish them the very best. We look forward to continuing our support for the region’s growing esports ecosystem,” commented Sukamal Pegu, Esports Lead, India & South Asia, Riot Games.
As the sole Indian representative, Revenant Esports will compete against nine other leading teams from the continent at the VCT Ascension: Pacific which is set to take place in Tokyo, Japan, this September. The winner will secure a coveted spot in the Pacific League 2025.
The post Revenant Esports crowned champions of OMEN VALORANT Challengers South Asia Split 2; to represent South Asia at VCT Ascension: Pacific appeared first on European Gaming Industry News.
Leading esports organisation Team Vitality is proud to announce that eight of its teams will be participating in this summer’s Esports World Cup. Driven by the ambition to be number one in the world, Team Vitality aims to win as many victories as possible thanks to its powerful rosters. The aim is to secure the best position per game and also in the club rankings. This major international competition represents a crucial step in Team Vitality’s strategic international development plan.
AN ELITE TEAM VITALITY DELEGATION TAKES ON THE EWC
After several months of qualification phases across the globe, Team Vitality has secured the coveted ticket to the Esports World Cup 2024 for eight of its teams.
Team Vitality delegation for the Esports World Cup
Counter-Strike 2
Holders of the title of the best team in the world in the HLTV 2023 rankings, Team Vitality’s CS2 roster has been invited to take part in the Esports World Cup Counter-Strike tournament. With their reputation firmly established, Team Vitality’s players stand ready to defend the title they won at Gamers8 2023.
Mobile Legends: Bang Bang
After taking first place at the WSL Season 8, Team Vitality’s MLBB team qualified for the EWC’s MLBB Women’s Invitational. Made up of talented young Indonesian players, the team has proved its worth by winning all their recent competitions. They are ready to demonstrate their mastery of the game and maintain their leadership status.
StarCraft 2
Made up of Maru, Solar and Ryung, Team Vitality’s Starcraft II players earned their ticket to the Esports Worlds Cup thanks to their outstanding performances. Maru’s second place finish at IEM Katowice 2024 made him the first Team Vitality player qualified to the Esports World Cup overall. Continued success throughout the year allowed Solar to secure his participation in Riyadh through his Global Ranking. Ryung will participate in the Korean qualifiers to earn his spot, potentially bringing the entire lineup to the Esports World Cup. The athletes are determined to continue their interstellar domination this summer.
Tekken 8
Talented showman Jeondding earned his place in the Esports World Cup at the ATL Super Tournament Summer 2024 this June. Known for his technical mastery and quick reflexes, the showman is ready to take on the world’s best players and once again establish himself at the top of the podium.
RENNSPORT
With a second place ranking in the 2024 Spring Season of ESL R1, Team Vitality’s RENNSPORT team has demonstrated its unfailing excellence, earning their spot in the Esports World Cup. Fresh from joining the ranks of the French team, the drivers are more than ready to make their engines roar as they conquer the international scene.
Teamfight Tactics
The brand-new Team Vitality team successfully secured qualification for the EWC Americas Qualifiers tournament. Made up of outstanding strategists, Team Vitality’s TFT roster is made up of renowned American streamers Kevin “setsuko” Jiang, Michael “k3soju” Zhang, Jeffrey “Milk” Pan as well as Libo “torontotokyo” Chang, who complete the lineup for the Esports World Cup while Kevin “Prestivent” Zou adds additional strength behind the scenes. Combining quick thinking and precise execution, they are ready to compete against the best teams in this competition.
Call of Duty: Warzone
Securing their spot by invitation, following their performance at the Grand Finals of the World Series of Warzone 2023, Team Vitality’s Warzone roster is ready to demonstrate its mastery at the Esports World Cup!
Honor of Kings
After an outstanding performance at the Honor of Kings Invitational 2024 Season 2 in Kuala Lumpur, the roster has secured its place among the world’s top teams. They now stand ready to represent the colours of Team Vitality on the international stage!
TEAM VITALITY AIMS FOR THE TOP
Team Vitality’s main objective is to reach the top of the Esports World Cup standings. Thanks to the recent integration of several talented teams, the Paris-based esports club aims to make its mark on the international scene. Participation in the Esports World Cup is a springboard for the club’s internationalisation strategy.
By engaging elite international teams in high-level competitions, Team Vitality aims to win prestigious titles, reinforce its reputation for excellence, and celebrate outstanding performance around the world. Its ambition is to raise the profile of the French organisation and inspire the next generation of players and fans.
Fabien “Neo” Devide, co-founder and President of Team Vitality, comments: “We’re taking part in the Esports World Cup with a single ambition: to win as many individual tournaments per game as possible. Our teams have worked tirelessly to qualify and prepare for this moment. We are confident in their talent and determination to carry Team Vitality’s colours high. All our players are ready to give their all to achieve our goals.”
The post Team Vitality is on the road to the Esports World Cup! appeared first on European Gaming Industry News.
-
Compliance Updates4 weeks agoMGCB Hosts College Sports Betting Panel Discussion on Rules, Regulations, and Compliance
-
Gaming3 weeks agoPaddy Power Launches Industry First Exclusive Online Gameshow
-
Australia3 weeks agoAustralia Enforces Credit Card Ban for Online Gambling
-
ACR Poker3 weeks agoACR Poker Sending Players to Uruguay This August for Huge $1 Million Main Event
-
Central Europe4 weeks agoKJM Endorses IDVerse to Tackle Rising Concerns Over Minor Protection
-
Baltics3 weeks ago
MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics
-
Central Europe3 weeks agoGR8 Tech Opens New Hub in Warsaw, Poland
-
Baltics4 weeks agoDATA.BET Wins in “Best Esports Service Provider” Category at Baltic & Scandinavian Awards 2024
