partnerships
Sportingtech Gets Ready to Rumble by Sponsoring Anna Mackney in SBC Charity Boxing Championship Debut
Turnkey provider puts its backing behind the Play’n GO UK Regional Director in first-ever female bout at industry fight night
Full-service betting and gaming platform provider Sportingtech will sponsor one of the first female boxers as she prepares to make history at SBC’s Charity Boxing Championship.
Fearless Anna ‘Albatross’ Mackney (pictured), UK Regional Director at Play’n GO, will take on Ally McIvor, Partnerships Team Manager at Games Global, in a brutal head-to-head during the prestigious black-tie event at London’s Park Lane Hilton Hotel on November 10.
Following a gruelling training regime, the gripping showdown will take place with five other bouts between top industry figures also on the cards.
Anna’s training started 20 weeks ago and includes a one to two-hour daily training regime. To fit around her packed schedule Anna meal preps to maintain her high protein, moderate carb diet.
The annual championship is hosted in partnership with Oliver’s Wish Foundation, which raises money for a range of charities including Cystic Fibrosis Trust, Chestnut Tree House and SUDC UK. Last year’s glistening event raised an impressive £140,000 for the same causes.
Sportingtech will be sponsoring a VIP table at the event, which will see twelve iGaming industry figures enter the ring in front of 500 guests.
“I am incredibly excited to take part in the first female bout at SBC’s Charity Boxing Championship and I am very grateful to Sportingtech for the sponsorship and support,” Mackney said. “Training has been tough, having to juggle my job with a rigorous schedule hasn’t been easy but I hope on the night the hard work pays off. The event raises money for some great causes and it should be a fun night.”
“It’s a pleasure to sponsor Anna ‘Albatross’ Mackney for the first-ever female bout at SBC’s annual Charity Boxing Championship,” the Marketing Director for Sportingtech, Dan Stone, said. “We know she’s been put through her paces in training and can’t wait for a victory next month. This event has been a great addition to the industry’s calendar and raises money for a number of worthy causes and we are delighted to be able to lend our support.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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