Press Releases
GLI’s Karen Marcela Sierra-Hughes confirmed as ICE Ambassador
Clarion Gaming has added to its ICE Ambassador team of senior international gaming influencers with the appointment of Karen Marcela Sierra-Hughes, Vice President, Latin America Caribbean and Spain at GLI.
A Panamanian attorney with a Master’s in Commercial Law Karen Marcela Sierra-Hughes has vast experience in the gaming, sports betting and lottery sectors and has played a leading role in the evolution of the Latin America and Caribbean industry driving the vision for a regulated sector which is aligned with international best practice.
Confirming the appointment Stuart Hunter Managing Director at Clarion Gaming said: “The ICE Ambassador team comprises a corps of international thought leaders drawn from all sectiors of the industry who give their time, insight and advice freely.
“Essentially the ICE Ambassadors are a C-Suite of critical freinds who provide myself and the team responsible for delivering ICE with a sounding board for ideas, and who apply their hands-on experience to issues relating to the development of the ICE show experience for exhibitors and the 45,000+ industry professionals from 150+ nations who attend ICE.
“Using her law degree and extensive gaming regulatory experience Karen has helped guide the government agencies in Latin America to improve the regulatory landscape providing advice that has led to comprehensive and responsible laws and regulations. Significantly she also knows the industry from a different perspective having previously served as Legal Director of the Panama Gaming Control Board.
“As a team we are delighted to welcome Karen Marcela Sierra-Hughes as an ICE Ambassador at this important time as we prepare to welcome the world to ICE London 2024 and continue our preparations for the historic first edition of ICE Barcelona in January 2025. Event organisers have to plan for the future and Karen’s background chimes with the increase in LatAm attendance that we anticipate as a result of ICE taking residence in Barcelona.”
The world’s largest gaming industry trade show is expected to host more than 600 exhibitors and welcome as many as 45,000 guests across its three days, providing a unique opportunity to meet and network with leading international decision makers, regulators, operators and innovators across all gaming sectors and verticals.
2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE, and IE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
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