partnerships
Swintt strengthens Dutch foothold with new Circus.nl partnership
Rapidly expanding software provider launches SwinttGames and SwinttPremium releases on Netherlands-based betting brand
Following the announcement of further Netherlands-based partnership deals earlier this year, Swintt looks to have doubled down on its decision to take the Dutch market by storm after teaming up with Circus.nl to launch a wide range of games on the popular betting platform.
The new collaboration sees Circus.nl – which also offers sports betting and a dedicated live casino – host a hand-picked selection of releases from the SwinttGames and SwinttPremium catalogue, as well as exclusive third-party slots that have been launched via the exciting SwinttStudios programme.
Of that powerful trio of line-ups, it’s arguably games in the SwinttPremium range that will be the most eagerly anticipated by customers at Circus.nl. As player trends in the Dutch market have previously demonstrated a certain affinity for “classic” slots, these titles look set to be the perfect fit for the platform, given they combine the playability of land-based slot machines with modern bonus features.
The SwinttPremium games collection is perhaps most widely recognised for its “Book” series of games, which all feature Free Spins bonus rounds that boast innovative modifiers such as expanding mystery symbols. One such title that will now debut at Circus.nl is Master of Books Unlimited, which not only provides this powerful mechanic, but also gives players the chance to re-trigger Free Spins indefinitely.
Other Premium titles that are set to feature on the Dutch platform include Extra Win X, which gives players the chance to massively multiply their base game winnings in a wheel of fortune-style bonus round, and the recently-released Cleopatras Pearls with everyone’s favourite Pearl feature and seven different scatters with special features.
Circus.nl players with an appetite for more modern slot content, meanwhile, will also have plenty to enjoy courtesy of the SwinttGames catalogue. With these games all boasting immersive themes and ground-breaking bonuses, notable additions to the site will include The Crown starring Vinnie Jones, the mobile-game inspired, Candy Gold and Swintt’s most successful title to date, Aloha Spirit XtraLockTM.
On top of these two staple collections, Circus.nl players will also be able to get their first look at boutique third-party software provider, Fine Edge Gaming, whose explosive Stacking Bison slot has been distributed via the SwinttStudios program. Featuring 720 ways to win, a maximum jackpot of 5,044x the selected bet and a Stacking Bison Respin feature that only uses high value symbols, the game has all the makings of an instant classic and should prove a huge hit among players at Circus.nl.
David Mann, Chief Executive Officer at Swintt, said: “With the Dutch market being a key focus area for Swintt, we’re delighted to be teaming up with a quality brand like Circus.nl to ensure our state-of-the-art slot selection can be enjoyed by even more Netherlands-based players.
“With Premium releases, SwinttGames and SwinttStudios exclusive all launched recently, we’re sure Circus.nl customers will have no trouble finding a new favourite slot and we’re confident the partnership will prove a highly successful venture for everyone involved.”
Denis Wittebrood, Casino Operations Manager at Circus.nl, said: “We believe Circus.nl to be the top online casino and sports betting website available to Dutch players – and the most reliable way for us to cement our status as #1 is to carry on teaming up with the best and brightest game providers around.
“Over the past couple of years, Swintt have certainly proved that they’re one of the most sought-after developers in the online casino industry, so we’re very excited to now be able to share a wide selection of their releases with our casino customers and hope they enjoy taking these great games for a spin.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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