BC.GAME to showcase sportsbook ambitions with football-inspired stand at iGB L!VE

• Visitors can explore BC.GAME’s growing sportsbook offering at stand L60
• Recent BETBY integration strengthens sports betting capabilities
• First European trade show appearance for CEO KK Giam

BC.GAME – the award-winning global online entertainment platform – will use this year’s iGB L!VE in London to showcase its growing sportsbook capabilities as the company continues its expansion across regulated markets.

The BC.GAME team will be based at stand L60, where visitors can experience a football-inspired stand design and learn more about the platform’s sports betting offering, which has become an increasingly important part of the company’s growth strategy.

The appearance comes shortly after BC.GAME announced the integration of BETBY into BC Engine, further enhancing its sportsbook ecosystem and expanding the range of betting opportunities available to players.

Alongside its casino and crypto-native products, BC.GAME has continued to invest heavily in sports betting, offering coverage across major global sporting events, esports competitions and regional markets.

Attendees visiting the stand will also have the opportunity to learn more about BC Engine, BC.GAME’s rewards ecosystem, which applies a crypto staking-inspired model to reward distribution. Since launch, the initiative has attracted significant engagement from players and recently surpassed $2.5 million in rewards distributed.

This will be the first opportunity for Kar Kheng Giam to represent BC.GAME as Chief Executive Officer at a major trade show in Europe since being appointed to the role in March. KK will be joined at the show by BC.GAME’s business development team.

The event comes during a period of continued international growth for BC.GAME. In April, the company secured a sports betting and casino licence in Nigeria from the Lagos State Lotteries and Gaming Authority, launching under the domain name bcbet.ng. BC.GAME also holds licences in Kenya and Anjouan and continues to explore opportunities in additional regulated markets.

BC.GAME CEO KK Giam said: “Sports betting is a key area of focus for BC.GAME and iGB L!VE provides the perfect opportunity to showcase the progress we have made.

“Our team will be on hand to discuss our sportsbook capabilities, recent product developments and our vision for the future of sports betting within the BC.GAME ecosystem. Whether you’re interested in sports, casino or our broader platform strategy, we’d love to welcome you to stand L60 for a conversation.

“We’ll also be demonstrating how products such as BC Engine complement the wider player experience and help create a more engaging ecosystem for our users.”