Eastern Europe
Romania Q&A w/ Danielle Calafato, CCO at Gaming Corps
Can you give us an overview of your operations in Romania and how significant a market this is for you?
We’re now live in Romania with six customers so far, and there’s more in the pipeline. Romania has been a significant market for us due to the demographic of its players, who love non-traditional content.
In the early days it was a driving force for one of our key customers, which then helped us secure more agreements with casinos in the Romanian market. We’re now looking for further growth there by onboarding more casinos and developing more slots which will have themes that will resonate well with players in this market.
However, we won’t stop continuing to develop and being creative in the non-traditional space.
How would you assess the performance of your games in Romania so far? How have you tried to achieve cut-through in the Romanian market?
Mines content has done really well, leading to some branded content being released in that market. Slot content is also on the up, but we expect to achieve even better performances out of upcoming themes such as Super Hot Stacks, which are themes and game mechanics that will suit Romanian players.
One client has streamed a number of our games such as Plinko, which we believe to be the first game of its type in the Romanian market. We’ll ensure we continue developing in the non-traditional space for markets like Romania.
As a new presence in the industry with limited games, Romania has definitely been more significant for us than other markets, but there’s still lots of room for growth.
There was even a TV advertisement broadcast via one client, when our Mines content went live.
How do your games appeal to players in Romania specifically? Have you tailored your games for this market in any way?
Mines content has performed well, and we have had a couple of slot titles which have done ok.
We haven’t created market-specific content as we aren’t large-scale enough to do that yet. However, we are making sure we create new content that has themes that historically have resonated well with players in Romania. As mentioned earlier, we also believe our Plinko product was the first in this market, so we are innovating in the non-traditional space for sure.
How do you see the Romanian gaming market developing in the coming years?
For many years, Romania has been a market with a very traditional taste in games that has crossed over from land-based operations, hence the dominance of EGT, for example.
But what we have seen over the last few years is that more modern visuals and alternative game types have been slowly taking more and more market share. I believe that with the next generation of players not being as familiar with land-based products, we will see an even greater shift to our style of product.
Going forward, what are your main aims for the Romanian market?
We have had real success with our arcade games to date and our very close partnerships with key players in the market have seen the majority of the remaining operators want to work with us.
This has put us in a position where we now have distribution to most online players. As the quality of our slot content continues to improve, we really want to see this start to resonate and build a brand identity with the Romanian slot players, in the same way we have done with arcade games.
How important a role will the Romanian market play in Gaming Corps’ overall operations?
It is a very highly-regarded market and a lot of operators consider the bigger Romanian operators to be very valuable.
Seeing our content being pushed, while further developing close relationships with Romanian operators, will only drive our overall performance and should significantly increase the desire for our games across this part of Europe.
Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.
With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.
“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”
Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.
“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”
As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.
The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.
One more prominent betting site in the Romanian market enriched its gaming portfolio with the top-performing slots of EGT Digital. The titles of Bell Link and Clover Chance jackpots have won the hearts of the visitors to PublicWin’s site since the very beginning, currently being among their favourites.
Tsvetomira Drumeva, Head of Sales at EGT Digital, said: “We are happy that EGT Digital’s games are once again demonstrating excellent performance. We would like to thank Public Win for choosing us as one of their providers of high-quality casino games, and I believe that we will soon have the opportunity to expand our partnership with them.”
Alex Marin, COO at PublicWin, said: “EGT Digital’s titles fit perfectly into our concept of always offering to our customers fresh and attractive gaming content. The results so far show that we have made the right decision and in the near future players on our site will be able to enjoy more slot products of the Bulgarian provider.”
The post EGT Digital and PublicWin: A Successful Combination in Romania appeared first on European Gaming Industry News.
Romania has announced a ban on gambling venues in small towns and villages with populations of less than 15,000 residents.
What’s known as the “law of slot machines” was passed by deputies in the lower house of parliament. “It is the first law adopted in Parliament in 30 years against this mafia that has controlled the political world until now,” said Alfred Simonis, the leader of the Social Democrats.
“Right now we are fighting an industry that has a total turnover of €10-12 billion.”
Industry figures complain they were not consulted, and hope that the authorities will control the black market as they promised.
Despite the unanimous vote, there was some dissent within the chamber. Two opposition parties that want to ban the “scourge” of gambling outright accuse the government of collusion with the gaming sector for not taking a stronger position.
On another front Ionut Mosteanu, the leader of the opposition USR, questioned how lawmakers had set the threshold.
“They thought that slot machines only damage 15,000 people,” he said. “There was not even a debate to see how many townships qualify for this 15,000. Why not 16, 17, why not two million and you would ban them definitively?”
Gambling venues have become ubiquitous across Romania over the last few decades. The National Gaming Office, the state body that monitors and approves the sector, has registered 12,000 sports betting, bingo, casino, lottery rooms.
The state collects taxes from gambling venue licenses and online ticket sales as from the amount betting houses spend on advertising.
There are no recent data to indicate how many people in Romania are addicted to gambling. The last survey was conducted in 2016, and found that there could be around 100,000 addicted people across the country. The number today could be much higher.
The post Romania Bans Gambling Venues in Small Towns and Villages appeared first on European Gaming Industry News.
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