26th edition of the Canadian Gaming Summit
“Affiliates & Advertising” conference track announced for Canadian Gaming Summit
The ‘Affiliates & Advertising’ conference track at the 26th edition of the Canadian Gaming Summit – the country’s premier gaming and betting event- is set to explore the most effective practices affiliates can use to capitalize a burgeoning Canadian market.
With sports betting and iGaming being a newly publicized market in Canada, it is imperative companies recognize the importance of marketing in an impactful, efficient and user-oriented manner.
The ‘Affiliates & Advertising’ conference track will commence on Thursday June 15th, the second core day of the Canadian Gaming Summit, located at the Metro Toronto Convention Centre. Throughout the day attendees will take part in a variety of expert-led panels, discussing topics like the use of data in adhering to responsible gambling regulations, consumer response to sports betting advertisements and utilizing omnichannel marketing in engaging marketing campaigns.
Opening the conference track is the panel ‘Brave new world: how affiliates can guarantee a successful launch in the Canadian market’, which will see affiliate experts explore how a comprehensive understanding of player choice and betting customs will aid in successful product launches and maximize conversions amongst audiences. With the Canadian iGaming landscape flourishing, affiliates must tailor marketing strategies and technology specifically to Canadian players in order to capitalize on the market.
The panel will be moderated by Bill Pascrell III (Principal, Princeton Public Affairs Group) and feature an expert line up of JD McNamara (Country Director Canada, Better Collective), Cassie Brickman (Managing Director, Betting Hero), Andrew Garven (Head of Marketing, Covers) and Marcos Oliveira (Chief Operating and Commercial Officer, Clever Advertising).
The ‘Analyze this: how data drives customer engagement through every channel and every touchpoint’ panel will highlight the importance of data and how it can be harnessed to maximize customer engagement. With players entering untested iGaming and Sports Betting markets, the panel will discuss what affiliates can learn about good data governance, data analysis and robust data collection from already established digital industries such as social media and eCommerce.
Robert Davidman (CEO, Slapshot Media) will be moderating the panel, which includes guest speakers Dave Rivers (SVP Marketing, PointsBet Canada), Kay Savage (Head of Data Science, BetFanatics), Gavin Whiteley (Chief Marketing Officer, Great Canadian Entertainment) and Kevin Collins (Co-Founder & CTO, Xtremepush).
‘Maximizing customer conversions through omnichannel marketing innovation’, is a panel focusing on how hybrid marketing models that incorporate both land-based and digital experiences, are integral in engaging the modern Canadian gamer. Experts will discuss how innovative user analytics, improved CX and customer choice can maximize user engagement and ensure a player share that is mutually beneficial to both iGaming and land-based organizations.
The panel will consist of expert speakers Nic Sulsky (Chief Commercial Officer, PointsBet Canada), John Gordon (CEO, Incentive Games), Jai Maw (President, Betting Hero) and Rome Smith (Head of Marketing North America, Betsson Group) with Jesse Learmonth (Betting Startups Podcast) moderating the panel.
-
Baltics2 weeks ago
Lithuania’s Nese enters iGaming with a record sponsorship deal
-
Africa3 weeks ago
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
-
Australia4 weeks ago
VGCCC Fines Bookmaker MintBet $100,000 for Repeat Breaches of its Responsible Gambling Code of Conduct
-
Compliance Updates4 weeks ago
3 Oaks Gaming extends European reach with Romania licence
-
Central Europe4 weeks ago
Gaming Corps makes key European addition with Fortuna Entertainment Group partnership
-
Press Releases2 weeks ago
OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024
-
Africa3 weeks ago
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
-
Africa4 weeks ago
IESF African Regional Qualifiers Host Announced