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Meridianbet’s Live Betting: Two Decades of Betting Excellence and Innovation
- Unique software solution for dynamic market offerings
- 20+ years of content-led strategy experience
- Empty Bet sets the company apart from competitors
- Zero-compromise over UX: a reason behind success
- High level of ethical code
- Focus on mobile app stability and speed
- Customizable live betting experience with proprietary software
- Product globally present in 15+ markets
- Over 1,500 professionals deliver entertainment and opportunities in regulated markets
LAS VEGAS, March 21, 2023 (GLOBE NEWSWIRE) — For customers, sports and gaming have always been a loved and potent mix, and Meridianbet has been at the forefront of this sector for more than two decades.
Added Value First, Features Follow
As the company prepares for new market entries and continued growth, it is critical to emphasize its outstanding Live Betting offering, which offers unique features that distinguish it from competitors. More importantly, this exceptional product adds substantial value to the overall betting experience, further solidifying the company’s position as one of the industry pioneers.
Dynamic Live Betting: Tailored Solutions for Operators and Clients
While most betting companies rely on data feed companies for their live betting offerings, Meridianbet has taken a different approach. By utilizing complex algorithms to calculate probabilities, the company has created a software solution that allows for dynamic market offerings. This new idea meets the needs of both operators and customers by giving them a wide range of options, such as longer trading periods, odds in wide ranges, and big payouts.
A Legacy of Diverse Betting Options
Having been in the industry for over 20 years, Meridianbet has become a household name for offering bets on a wide range of events, both sporting and non-sporting. With a team of skilled oddsmakers, the company can offer bets on a wide range of things, from the most popular sports to the strangest events.
Empty Bet: Another Unique Feature
The Empty Bet feature is what truly sets this operator apart from other betting platforms. Unlike traditional bet builders, which allow customers to combine selections from different events or markets within a game, the Empty Bet service takes customization to the next level. Customers can submit their own unique wager ideas, as long as they meet legal, ethical, and industry good practice standards. This feature is available to Meridianbet’s players worldwide, both online and in its retail network of 735 shops across Europe, the Americas, and Africa.
Commitment to Ethics
Meridianbet takes pride in maintaining a high level of ethical business conduct. The company ensures that it does not accept bets that infringe on the dignity of individuals or social groups, demonstrating a strong commitment to ethical practices.
Recipe for Success: App Stability and Speed
It was when the pandemic struck that the betting industry learned how important stable and fast mobile apps are. Recognizing this, Meridianbet focused on improving its mobile app to provide a seamless user experience, with minimal errors and a high level of ergonomics.
Corporate Communication
Founded in 2001, Meridianbet is a well-established online sports betting and gaming group, licensed and operating in more than 15 jurisdictions across Europe, Africa, and South America. The company employs over 1,500 professionals and is committed to providing entertainment for players and shared opportunities for communities, employees, and shareholders. With a primary focus on sports betting, the company also offers various casino and fixed-odds games, operating exclusively in regulated markets.
For more information, to make additional queries with the Company, contact:
Meridian Gaming Ltd.
Lyons Range 20, Office No 3, Bisazza Street, Sliema, Malta
Further information on MeridianBet Group can be found at www.ir.meridianbet.com
Twitter – https://twitter.com/meridianbet_ofc
Contact: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8550cb88-a860-4862-a7f4-0fad9ad3da07
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Xanada Investments Reveals Strategic Backing of Sweepium, Targeting the U.S. Sweepstakes Landscape

Xanada Investments, a leading ideological investment fund focused on the iGaming sector, has officially revealed its early-stage investment in Sweepium, a breakthrough B2B platform and game aggregator redefining how sweepstakes casino brands launch, operate, and scale in the U.S. market.
The decision to invest in Sweepium was driven by a clear alignment of vision: a bold team building real sweepstakes infrastructure for an underserved and fast-growing segment, while providing a serious competitive advantage to existing platforms.
Purpose-built for the complexities of the U.S. regulatory landscape, Sweepium delivers a fully integrated, turnkey platform that includes a bank-approved payment architecture, CRM, customer support, content management, game aggregation, and promotional tools. Its standout capability — its bank-approved payment system — the first of its kind in the U.S. sweepstakes sector — enabling operators to process transactions with institutional-grade compliance and reliability.
Over the past year, Xanada’s support extended far beyond capital. Acting as strategic advisors and active mentors, the fund worked closely with the Sweepium team to strengthen their operational and go-to-market strategy to accelerate brand onboarding and commercial traction.
Today, Sweepium is live with multiple operators, supports integrations with over 50 game providers, and enables new clients to launch in just 8–10 weeks from contract to first processed payment — a speed and standard unmatched in the space.
“From day one, Sweepium showed both clarity of vision and precision in execution,” said Vladimir Malakchi, CEO & Managing Partner at Xanada Investments. “Our decision to invest was driven not only by the unique positioning of the platform but by the team’s operational discipline and long-term thinking. Over the past year, we’ve worked closely with Sweepium to evolve their business infrastructure, guide strategic decisions, and help unlock market growth — and the results speak for themselves.”
Daniel Mitton, Founder & CEO of Sweepium, commented: “Partnering with Xanada Investments brought more than capital — it brought strategy, structure, and scale. Their team helped us align operations with long-term growth goals, navigate licensing, and open doors commercially. With Xanada’s support, we’ve accelerated our market readiness and laid the groundwork for sustainable expansion.”
As Sweepium enters its next phase of growth, the company is focused on expanding its partner base, deepening product capabilities, and continuing to lead in compliance-first innovation within the U.S. sweepstakes space.
About Xanada Investments
Xanada Investments is an ideological investment fund targeting PreSeed, Seed, and Series A funding rounds for innovative projects and leaders in the iGaming industry. With a focus on long-term success, Xanada is committed to providing not only capital but also strategic guidance and support to help businesses scale quickly and efficiently.
About Sweepium
Sweepium is a B2B platform and game aggregator enabling the launch of sweepstakes casino brands under a white-label model. The company supports over 80 game providers, offers full operational setup, and is the first provider of bank-approved white-label payments for sweepstakes in the U.S. market.
The post Xanada Investments Reveals Strategic Backing of Sweepium, Targeting the U.S. Sweepstakes Landscape appeared first on European Gaming Industry News.
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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
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BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators

For the 16th edition of BEGE, one of the most important events in the gaming industry in the Balkans, the expo proudly brings back the “Gaming Start-UP Challenge 7.0” as a highlight of this year’s event. This exciting entrepreneurial competition returns to the BEGE and EEGS stage, offering start-ups a unique platform to showcase their innovations to industry leaders and investors.
The challenge is open to start-ups developing groundbreaking solutions relevant to the gaming industry. Whether your focus is on advanced payment methods, online gaming platforms, cryptocurrency and blockchain technologies, security solutions, or cutting-edge game development tools, your innovation has a place here. The competition also welcomes pioneering work in augmented and virtual reality, esports and live streaming, and responsible gaming technologies. In essence, any technology that enhances or revolutionizes the gaming or gambling experience fits the spirit of this challenge.
Participants will have the exclusive chance to pitch their start-up live on the EEGS stage, gaining invaluable exposure during the two-day BEGE exhibition. Beyond the stage, this event provides a vibrant networking environment to connect with potential partners, investors, and key stakeholders across the gaming ecosystem.
To apply, startups are required to pay a nominal participation fee of 100 euros to secure their spot. Selected applicants will receive a short questionnaire and be invited to prepare a concise presentation for the competition.
Don’t miss this opportunity to propel your gaming start-up into the spotlight and join the forefront of gaming innovation.
Apply now and take your place in shaping the future of the industry!
The post BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators appeared first on European Gaming Industry News.
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