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Revolutionising Online Betting: How MeridianBet’s ‘Empty Bet’ Changes the Game
- An opportunity to bet on any conceivable and measurable human interaction event, Empty Bet is unique to MeridianBet and not available to consumers elsewhere
- From sports to politics, to showbusiness and special events, you can place a bet on any opportunity, and MeridianBet will give you the odds
- Empty Bet creates the ability for customers to tap into their own expertise and creativity to create custom wagers that are not available on traditional betting markets
- This is a long-standing product of MeridianBet’s: content remains a crucial driver of growth and success within the iGaming industry, and MeridianBet have been pioneers in product development, creating and offering consumers novel products years before they become industry common offerings
- While a traditional bet builder allows customers to combine several selections from different markets within a game into one custom bet, the Empty Bet service allows customers to submit their own unique wager ideas
Sport and Gaming are a powerful combination for consumers, closely intertwined in their minds and with content in the sports betting and iGaming industries more important than ever. MeridianBet Group has been implementing a content-led strategy for two decades, long before it became mainstream.
In order to carve out its own niche and expand its prominent position in the sports betting market in the territories in which it operates, the MeridianBet Group has been building its brand identity through, among other services, Empty Bet.
Empty Bet is a unique offering and differs from a typical and more common place bet builder offer from a bookmaker. While a traditional bet builder allows customers to combine several selections from different events or markets within a game into one custom bet, the Empty Bet service takes it a step further by allowing customers to submit their own unique wager ideas. Whatever its nature might be, provided it fulfills legal, ethical and industry good practice standards, the over 3.2 million players acquired by MeridianBet worldwide (via both retail and online channels) can formulate the bet and wager on it either online (desktop and mobile) or by virtue of its global retail network of 735 shops throughout the Europe, the Americas, and Africa.
This allows for a greater and a very unique level of customisation and the ability for customers to tap into their own expertise and creativity to create custom wagers that are not available on traditional betting markets. This feature is not limited to sports betting and can be applied to any measurable event, as long as it is legal and ethical. This is the feature setting MeridianBet apart from other, both traditional and digital, betting platforms and provides a unique and engaging experience to sports bettors.
MeridianBet is committed to providing a unique and engaging experience for its customers, and to continuously innovate in order to stay ahead of the competition. This is a part of Group’s approach to constantly broadening the product and content portfolio, driven by a passion for invention and delivering both the betting services customers ask for, and those the customers didn’t know they wanted but make their entertainment experience meaningfully better.
With the iGaming industry is forecast to experience significant growth in the coming years, it is more important than ever for companies to offer a diverse range of content options to attract and retain customers. As announced on 12 January 2023, MeridianBet has entered into a conditional definitive acquisition agreement with Nasdaq traded Golden Matrix Group. On completion, with Golden Matrix’s extensive portfolio of games and white-labeled solution, and MeridianBet’s unique Empty Bet feature, the combined group will be in a strong position to capitalise on the forecasted growth in the iGaming industry.
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CopyBet extends Front of Shirt partnership with Queens Park Rangers Football Club

CopyBet has extended its deal as Front of Shirt Partner of Queens Park Rangers Football Club, continuing the successful collaboration for the 2025/26 season.
The renewed agreement reinforces CopyBet’s position as the club’s primary partner, and enables the fantastic relationship to continue to grow. CopyBet’s logo will adorn the front of the Men’s First Team shirts, and all adult retail shirts.
“We are proud to continue our partnership with Queens Park Rangers as the club’s Official Front of Shirt Partner for the upcoming season, reflecting our ongoing commitment to supporting the Club and the exciting journey ahead. We look forward to another memorable season together, both on and off the pitch,” stated Anton Ivanov, Business Development Director, CopyBet UK.
The relationship, which started in July 2022, has seen CopyBet begin as the Club’s Back of Shirt Sponsor, before moving to the Front of Shirt position for the 2024/25 season, with a memorable debut in our 4-0 home win against Leeds in April 2024.
QPR Commercial Director Euan Inglis added: “CopyBet have been a fantastic partner over the last three seasons, Anton and the whole team are a pleasure to work with. The Club are delighted that CopyBet have exercised their option to extend their partnership with the Club for another season.”
The post CopyBet extends Front of Shirt partnership with Queens Park Rangers Football Club appeared first on European Gaming Industry News.
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€3.8 Billion Tax Contribution from EGBA Members to European Economy Revealed in 2024 Report

Members of the European Gaming and Betting Association (EGBA) contributed €3.8 billion in taxes to the European economy in 2024 and achieved record progress in safer gambling and social responsibility, according to the association’s fifth annual sustainability report published today. The report reveals that EGBA members sent 100 million safety messages to their European customers in 2024 – a 48% year-on-year increase – and 69% of their customers, or 26.7 million of them, use safety tools, with half doing so voluntarily.
The Sustainability Report 2025 outlines the collective efforts of EGBA members to contribute positively to European society through safer gambling, social investment, and responsible business practices. It presents data on customer demographics, use of safety tools, investments in sports and society, employment and diversity, and environmental performance. The report covers the online operations of EGBA members in the EU and UK and tracks their year-on-year progress.
“This year’s report shows our members are not only positive contributors to Europe’s economy but also setting industry benchmarks for safer gambling,” said Maarten Haijer, Secretary General of EGBA. “We’re especially encouraged by the success of personalised safety messages, which our report shows to be positively impacting between 42% to 46% of customers showing high-risk behaviours. That’s genuinely meaningful progress that builds trust and helps raise standards across the wider industry.”
“Our members are showing that leadership in our industry is about more than commercial success – it’s about protecting players, supporting communities, and investing in Europe’s future,” Haijer added. “But sustaining these achievements requires stable and supportive regulatory frameworks and stronger enforcement against black market operators based outside Europe, who threaten the safety of European citizens and contribute nothing to our societies. The regulated industry makes substantial investments, but we need a longer-term policy vision in some national markets.”
EGBA and its members are committed to fostering a strong culture of social responsibility while evolving to meet rising societal expectations. Through their shared commitment to sustainability, our members continue to demonstrate that safer gambling and business success go hand in hand.
Key sustainability highlights from EGBA members (2024)
Social Contributions
- €3.8 billion contributed in taxes to European economies, including corporate and gaming taxes, providing funding for public services and community initiatives.
- €735 million invested in European sports through sponsorships, fees, and streaming rights payments – with streaming rights accounting for the largest share (62%).
- €156.8 million donated to charities and community initiatives across Europe, representing a 4% yearly increase.
Promotion of Safer Gambling
- A record 100 million messages were sent to customers to promote safer gambling, a 48% year-on-year increase. 28% of these messages were personalised, based on a customer’s individual playing behaviour, and were primarily delivered to customers via pop-ups (67%) and email (25%).
- Personalised messages had positive impacts on 42-46% of customers with high-risk behaviours, with customers either improving their play or maintaining stable patterns following targeted messages. 21% of these customers also activated or strengthened safety tools following personalised messages.
- 89% of all employees received safer gambling training – accounting for over 55,000 employees across online and land-based operations (up from 80% in 2023).
- €148.9 million contributed to research, education, and treatment (RET) services to support gambling harm prevention in Europe, making it €290 million in RET contributions in the past 5 years.
Safer Gambling Tools
- 69% of all customers used safety tools – representing a record 26.7 million players (a 28% yearly increase). Half of these, 13.2 million customers, used tools voluntarily.
- Deposit limits remained the most popular tool, used by 65% of customers who use tools voluntarily.
Customers
- 38.6 million customer accounts, representing a 19% year-on-year increase.
- 75% of customers were male (up from 72% in 2023), while 25% of customers were female (down from 28%).
- 15.9 million customer service interactions, a 10% yearly increase, with the most popular topic being offers/bonuses (18%).
Employment and Diversity
- 62,698 total employees across both land-based and online operations, with 57% male and 43% female employees.
Energy and Environment
- Total energy consumption decreased by 11% to 190.2 gigawatt hours (GWh), covering both land-based and online operations. 78% of energy use was sourced from renewables, an increase from 64% in 2023.
- Greenhouse gas emissions were 1.15 million tonnes CO2e, with value chain emissions (Scope 3) accounting for 95% of the total.
Source: EGBA
The post €3.8 Billion Tax Contribution from EGBA Members to European Economy Revealed in 2024 Report appeared first on European Gaming Industry News.
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Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
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