SG’s Latest WAVE Point-of-sale Technology to Power Atlantic Lottery Retail Growth in Canada

Scientific Games (SG) has announced that it will provide the company’s latest WAVE point-of-sale technology across Atlantic Lottery’s retailer network of 3000 locations in the Canadian provinces of New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador. 

The technology modernization is part of Atlantic Lottery’s retail rejuvenation through a new contract with SG, which also includes other equipment and software.

WAVE is the company’s flagship, high-performance clerk-operated terminal designed for ease of use and speed of service in a variety of sizes to meet the needs of different retail environments.

The new WAVE terminals follow a rollout of Scientific Games’ award-winning PlayCentral HD self-service kiosks for Atlantic Lottery throughout summer 2022, the first full player self-service technology in Canada. Offering players expanded access to lottery draw and instant scratch games as well as sports betting, the full-sized PlayCentral HDs kiosks feature age verification, as well as cash and cashless payment options. Available in the provinces of New Brunswick and Newfoundland and Labrador, the convenient, self-service kiosks are part of Atlantic Lottery’s strategic goal to modernize the retail experience to better meet the needs and expectations of its players and retailers.

Joey Cormier, VP of Channels for Atlantic Lottery, said: “Atlantic Lottery is excited to support our plans for retail evolution over the next five years with advanced technology at point-of-sale. We are delighted to have advanced terminals for our retailers, and we are aligning with rapidly moving modernization trends taking place at retail.”

An advanced, modular central gaming system from Scientific Games was implemented for Atlantic Lottery in 2017. In addition to retail and gaming systems technology, Scientific Games supplies Atlantic Lottery with a full digital lottery system and player subscription services and is the primary provider of its successful Scratch’N Win games. The company’s relationship with Atlantic Lottery dates back to 1983, resulting in a partnership that has kept pace with technology advancements over the decades and driven growth across the Lottery’s entire portfolio.

John Schulz, President, Americas & Global Instant Products for Scientific Games, said: “As retailers adapt to workforce challenges and consumer convenience, advanced retail point-of-sale technology is crucial. We will see retail technology, including self-service, have an increasingly important role in driving lottery performance. The Atlantic Lottery’s new systems infrastructure implemented with Scientific Games supports the Lottery’s ability to adapt swiftly to ensure relevance, growth and sustainability in a rapidly changing world.”