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Stride launches challenger platform to drive participation in horse racing ownership and wider fan engagement in the sport

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Backed and developed by SportCaller founders, new syndication platform for racing outlines next-gen features and streamlined admin & comms from one responsive digital hub


Stride, the next-generation horse racing platform that truly democratises Flat racehorse syndication and deepens the ownership experience, has been launched to bring new levels in value and engagement for key stakeholders who represent the lifeblood of the sport.

Stride plans to become the premier racing communications platform that both centralises and optimises communications between syndicate owners and their respective horses, trainers, stable support staff, jockeys and racecourses. Its aim is to support, illuminate and enrich the experience of owning a thoroughbred on the journey from the purchase ring to the winner’s enclosure.

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The Stride team brings together a host of familiar faces and heavy hitters from the domains of sport, racing, betting and fan-engagement technology for a clearer take on fractional ownership that delivers increased engagement against the backdrop of a progressively homogenised digital-management landscape for horse racing.

Cillian Barry and Eugene Cosgrove, founders of SportCaller – the market-leading free-to-play sports games supplier whose cornerstone clients and games were horse racing-focussed – take the reins as Chairman and Head of Product respectively, while veteran COO Donal Browne has been recruited to steward day-to-day business operations for a venture whose horses will initially be placed with Group 1-winning trainer Joseph O’Brien, whose talented string is housed at picturesque Piltown in County Kilkenny, Ireland.

However, Stride’s CEO and prime mover is former Munster and Leicester rugby star Johne Murphy, who has proven his equine and syndicate management muscle in recent years with the formation of both Rugby & Racing and Thoroughbred Racing Syndicates, the latter also attached to the O’Brien yard, whose successful track record for buying and selling equine talent and exploiting a primed bloodstock market created a dream foundation on which to build Stride’s subsequent flagship brand.

As an eloquent case in point, the business sold five of the six horses which were bought to race on the Flat in 2021 for close to seven figures, giving backers a 27% return on their investment. Stride is also part of the Techstars Sports Accelerator, a global network that assists entrepreneurial ventures in succeeding over the long-term. Founded in 2006, Techstars has now invested in more than 3,000 companies and today has a market cap of $75 billion.

Murphy continues in his multi-faceted role, also acting as Stride’s spokesperson and a passionate rudder for both thoroughbred and syndicate recruitment.

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Murphy commented: “Stride is more than a responsive platform for buying and selling shares in elite-level racehorses. It’s also a way for racing to reconnect, engage and retain its most vital stakeholders: passionate owners who support the sport through times good and bad. Our fractional ownership model readily articulates the merits over micro-ownership and its associated cautionary tales, and also enables our members to choose a portfolio of racehorses that elevates enjoyment and mitigates downside at a challenging economic time across most sectors. Investors can now research, buy, manage and watch their stable of syndicated thoroughbreds at a fraction traditional ownership spends, with zero hidden costs or clawbacks. The price you pay for your share in the syndicate is the sole fee you’ll ever be asked for.

“But our unique Stride platform and its underpinning technology is also here to help owners seamlessly experience racehorse ownership at the click of a button, wherever their busy lives take them on the map. That can mean anything from what you’d expect in the simple joys of sharing the risk with friends and enjoying the raceday thrills and spills; to what you might not in the form of enhanced stable-engagement tools, or regular re-evaluations for profitable resale opportunities. No-one’s got a keener eye for acquiring and training top-class talent than Joseph, so we can’t wait to see how our first syndicated fare over the 2023 season ahead.”

“Stable visits and racecourse privileges are par for the course, alongside the clubbable craic with your family, mates and members. But it’s a long time between drinks in racing! And in racehorse ownership there should be so much more to enjoy, evaluate and benefit from experientially and analytically. Stride is the fluctuating portfolio you won’t want to put down – and the one your friends and colleagues actually want to hear about!”

Cillian Barry, Stride Chairman, added: “Having seen what Johne and Joseph achieved with their first round of syndicates, it’s a thrill to combine their passion and equine acumen for Stride with our own technical know-how around proprietary technology platforms and improved engagement. Eugene and I are already enjoying getting back to our shared first love of racing – remember, SportCaller was initially named RaceCaller!

“Stride’s next-generation informational and experiential platform already includes an array of management, administration and engagement features whose quality and variety set it apart from its rivals who have to date benefitted from a niche sector which has been slow to adopt transformative technology and the latest techniques in social engagement. We naturally aim to build on that over the coming 12 months, fostering a best-in-breed intuitive digital hub, whose array of audiovisual, editorial and data outputs will take members closer to the action than ever before. Whether your horse is fighting out a high-octane finish at the track or enjoying a well-deserved roll in the hay with the stable cat, we’ll capture and communicate it all.”

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Stride’s unique operating model:

Stride purchases unraced yearlings and two-year-old breeze up horses in a price bracket from €25,000 – €150,000. This means Stride horses cover every maiden option in Ireland, facilitating multiple runners and accompanying racecourse engagements throughout the season, and granting syndicate members multiple selling points over the year. Stride typically sell shares in syndicates of between 2-6 horses. These syndicates are comprised of horses throughout the aforementioned price range. The intention is to sell within 12 months of purchase and profits returned to owners. While there are no fixed amounts for syndicate investment, a 5% investment in one syndicate would usually range from €5,000 to €50,000. The price you pay for your share in the syndicate is the only fee members pay.

 

The Stride platform’s features and tools include but are not limited to:

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  • Website, social media feeds & mobile app-centralised comms (soon to debut in the App Store)
  • Syndicate management & updates (direct from both trainer and work riders)
  • Yard tours and live stable-cams
  • Profile pieces (from top trainers and jockeys to key stable staff)
  • Gallops videos
  • Racecourse workouts
  • Equine interest videos (your horse, its education, its stablemates, unpacking their unique characters and idiosyncrasies)
  • Equine welfare (tracking and ensuring your horse’s wellbeing)
  • Easy-access group chat interaction and networking with other syndicate members
  • Race preview and reviews
  • Ratings, timings, form and results
  • Early entries, declarations and race-shape criteria
  • Up-to-the-second betting data and odds
  • Live low-latency raceday streaming
  • Breeding prospects / resale opportunities
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Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover

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National Lottery operator, Allwyn’s, 2024 Local Retail Champions, Natalie and Martin Lightfoot – who own Londis Solo Convenience in Glasgow – have completed the first stage of their Social Value store makeover by installing new colleague headsets to help with security at the store.

The husband-and-wife shopkeepers were awarded £5000 cash and a Social Value store makeover worth up to £20,000 when they were crowned National Winners at Allwyn’s first ever Local Retail Champions awards in December. They had been nominated for the award by their customers for a host of community-focused work, such as organising charity fundraising events and local litter-picking activities, as well as providing a home delivery service for those in need.

Natalie and Martin have beallgun the Social Value store makeover work – which will take a number of months to complete – by installing six new colleague headsets to improve security at the store. The headsets enhance communication between store staff, increasing safety for both customers and staff and enabling colleagues to respond quickly to assistance requests.

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The next stage of the store makeover activity will see the installation of new CCTV equipment, replacing the current 15-year-old system. As well as protecting the store, the CCTV currently helps keeps the community safer, with cameras located outside of the store successfully having been used in the past to help with investigations.

The final stage of the makeover will include installation of retail AI technology, with initial plans for this currently being looked at by Natalie and Martin.

Natalie said: “We’re really grateful to Allwyn for what the Local Retail Champions store makeover money is helping us do with security in the store. The headsets have been a godsend. The store has thick walls, making it difficult to hear each other in different areas of the shop, so the headsets allow us all to communicate and respond to things quickly as a team. We’re also in the process of getting new CCTV installed which will provide clearer pictures as the current system is quite pixelated and very dated. We wouldn’t have been able to get any of this new equipment without the Local Retail Champions makeover money, not for a long while anyway.”

Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford said: “We know Natalie is passionate about store security for retailers and has spoken publicly about the subject in the past, so we’re really happy we’ve been able to support her own store’s security needs with the store makeover. And she and her husband are absolutely deserving of the prize – they are a shining example of retailers who go above and beyond for their local community, which is precisely why they were crowned one of our two National Winners at Allwyn’s 2024 Local Retail Champions awards. We’re looking forward to hearing about how the project progresses further.”

The Local Retail Champions initiative is paid for with money from Allwyn’s dedicated Social Value Fund, which is an annual £1 million that the company has committed to using to support operating The National Lottery in an environmentally and socially responsible way. Last year, Allwyn used a portion of the fund to reward and recognise the important role its retail partners play in every community across the UK and Isle of Man – and arrangements for this year’s programme will become available over the coming months.

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The post Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover appeared first on European Gaming Industry News.

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Bank of Ireland Introduces Voluntary Gambling Blocks

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Bank of Ireland has introduced voluntary blocks on debit cards for customers who want to stop transacting with gambling operators. An analysis of the Bank’s Q1 card spending data revealed that 90% of gambling transactions took place online, with 99% funded via debit cards.

While total Q1 card spending on gambling fell slightly (-2%) year on year, there was a large increase (+19%) amongst 18 to 25 year olds, with a decline of 8% amongst over-65s. 71% of bets placed in Q1 2025 were placed by men, with betting activity rising the most in counties Wicklow (+37%), Kilkenny (+24%), Limerick (+20%) and Laois (+17%) as popular sporting events such as the Cheltenham Festival and the Six Nations took place.

The new card-blocking feature, which also blocks access to online casinos, slot machines and lottery websites can be put in place following a customer request. It stops any payments identified as being made to a gambling operator, improving the financial wellbeing of customers, with problem gambling impacting relationships, finances and mental health.

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The block can be requested for both personal and business debit cards and will be extended to include credit cards in the coming months.

Áine McCleary, Chief Customer Officer of Bank of Ireland, said: “Problem gambling can have a devastating effect not just on the person involved, but also on families, friends and loved ones. For those with a gambling addiction it can often seem like help is out of reach. This initiative we are launching is designed to help customers take positive steps to improve control over their finances. It also furthers Bank of Ireland’s ambition to improve the financial wellbeing of our customers and communities, especially those going through difficult times.”

Oisín McConville of GamblingCare.ie said: “Measures such as this are very welcome, as we can see from the latest gambling spend insights that betting amongst younger people is on the rise. In order to combat the scourge of problem gambling, a wide range of supports are essential to prevent the issue becoming overwhelming for those impacted. The introduction by Bank of Ireland of gambling blocks is another step in the right direction and will further safeguard their customers.”

The post Bank of Ireland Introduces Voluntary Gambling Blocks appeared first on European Gaming Industry News.

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TEN Launches First-ever Fully On-chain Poker Powered by Autonomous AI Agents

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TEN, The Entertainment Network for AI‑Native iGaming, has launched House of TEN—the first fully on-chain poker application featuring autonomous AI agents with trustless, encrypted gameplay.

More than just a technical milestone, the launch signals the arrival of AI-native iGaming—a new category of on-chain entertainment where AI agents and trustless wagering converge. The successful launch of House of TEN illustrates how TEN’s unique, encrypted execution environment is expanding the possibilities for what can be achieved on the Ethereum blockchain. With programmable privacy, verifiable randomness and no off-chain logic, TEN enables fully autonomous, high-stakes games that merge crypto trustlessness with real gameplay complexity.

Poker That Actually Works On-Chain

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Poker has been played for over 200 years, but until now, it couldn’t exist fully on-chain without compromising fairness or privacy. By solving long-standing limitations around privacy, randomness, and user experience—without relying on off-chain components—TEN is enabling games that were previously considered impossible to build on-chain. Users can stake on AI agents with distinct strategies and personalities, earning ZEN—a prediction-based rewards system that converts into future airdrops.

Poker requires hidden information, strategic play and fair randomness—none of which have been possible in previous blockchain implementations without compromising trust assumptions. TEN uses TEEs to deliver encrypted card hands and secure, verifiable randomness, without any off-chain logic.

“We’ve built the world’s first true on-chain poker with AI agents you can stake on. It’s one of the most technically advanced dApps ever deployed in Web3. To make it work, we had to solve cryptographic challenges that most thought were impossible—like fully private card hands, autonomous logic, and fair, tamper-proof dealing,” said Cais Manai, Co-Founder & Head of Product at TEN.

AI Agents That Think, Bluff and Deceive

TEN’s poker experience includes autonomous AI agents with unique personalities and play styles, from aggressive risk-takers to unpredictable wildcards. Players can follow and stake on these agents as they compete in real time. The gameplay experience mirrors leading online poker platforms, only now, it’s fully on-chain, transparent and decentralized. Each hand is unpredictable. Odds move in real time based on player actions, not bots, because the game state is encrypted and can’t be sniped.

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The launch of House of TEN is a live demonstration of what the protocol makes possible:

• Trust in the protocol, not the people.

• Chain-level encryption.

• Lightning-fast finality.

• Seamless user experience (UX) that hides complexity.

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A Glimpse Into What’s Next for Ethereum

While poker is the first showcase, TEN is built to support much more. Its encrypted execution environment enables entirely new classes of on-chain games and AI applications that require privacy, randomness or complex off-chain-like logic—spanning DeFi, gaming and AI-based applications.

“TEN isn’t just another L2—we’ve built what we believe is the most sophisticated infrastructure in the space. This launch proves that real utility, strong user experience (UX), and cryptographic privacy can all coexist on Ethereum. We’re building for the future of institutions, enterprises, and autonomous systems entering Web3,” said Gavin Thomas, CEO of TEN Protocol.

The post TEN Launches First-ever Fully On-chain Poker Powered by Autonomous AI Agents appeared first on European Gaming Industry News.

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