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Havas Wins Big with Lotto.com Creative Agency of Record Appointment

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New “Welcome to WINever” campaign from Havas is the first-ever brand campaign for Lotto.com

NEW YORK and JERSEY CITY, N.J., Sept. 14, 2022 (GLOBE NEWSWIRE) — Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, has appointed Havas as its first creative agency of record following a competitive pitch process. Havas will be responsible for elevating Lotto.com’s awareness across the country and launching the platform’s first-ever brand campaign.

“We’ve seen how fast Lotto.com has grown across the United States – from starting as a licensed lottery courier in New Jersey to the recent announcement of its expansion of operations to New York, Texas, and Colorado – Lotto.com is rapidly reaching new customers across the country,” said Tim Maleeny, Havas New York President and Chief Strategy Officer for Havas North America. “We’re thrilled to be their agency of record and showcase their brand as they transform the industry.” 

With Lotto.com, players in select states can order lottery tickets and check results at any time, day or night. With this in mind, Havas created the brand platform “Welcome to WINever” to creatively showcase how any moment has the potential to be life changing with just a few taps on a phone, tablet, laptop, or desktop computer.

“We all know the feeling of having a ticket for that week’s big game and letting yourself get lost in all the things you would do and buy if you won,” said Thomas Metzger, CEO of Lotto.com Inc. “With the continued growth of online and mobile transactions throughout the country, the Lotto.com framework helps reach new lottery players where they are to generate incremental funds for state lotteries and the beneficiaries they support. We’re proud to partner with Havas at such an exciting and pivotal time for Lotto.com.” 

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Inspired by the mundane moments when most people would love to be doing something far more interesting, “Welcome to WINever” flips the script with Lotto.com as the spark that turns the prosaic into potential for millions – making what feels surreal very real for the winners. Crazy cats, dancing dead, and a flabbergasted flamingo headline a Lotto.com world that makes any moment instantly unforgettable.

The fun extends into out-of-home and digital with location-specific, headline-driven executions that remind office workers they can “win between taking this offline and circling back”, or subway riders to “win between your ex’s place and your next’s place”.

“Lotto.com is revolutionizing the industry and we are excited to be a part of it,” said Dan Lucey, Chief Creative Officer of Havas New York. “We are taking a traditional, decades-old practice and displaying it in a fresh, modern way. There is no platform on the market like Lotto.com and our creative campaign shows that.” 

The agency will roll out a fully-integrated creative campaign across TV, social media, digital, and out-of-home throughout the month of September. Click here to watch

About Havas Group
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow. Havas Group integrated into Vivendi in December 2017. Further information about Havas Group is available on the company’s website: havasgroup.com.

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ABOUT LOTTO.COM INC.
Headquartered in New Jersey, Lotto.com Inc. is the first digital platform for ordering lottery tickets on any device, requiring no app download or deposit. Offering a secure, convenient and contactless way to order official state lottery tickets, the platform enables players to manually select lucky numbers or use the Quick Pick lucky number generator. As a courier facilitating user participation in U.S. state lotteries, Lotto.com also helps drive lottery proceeds which support education, parks, emergency responders, veterans’ health, and other important services. Lotto.com is currently available in New Jersey, New York, Colorado and Texas, with plans to expand to other states in the U.S. in the near future.

MEDIA CONTACT
Lotto.com
[email protected]

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7777 gaming partners with Relum

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Leading online casino game developer 7777 gaming has joined forces with Relum, a trusted casino engine, to deliver an unparalleled gaming experience to operators worldwide.

This collaboration enables 7777 gaming to bring its extensive portfolio of over 140 thrilling games to Relum’s network of esteemed operators across the globe. Through this integration, online casinos powered by Relum will gain instant access to 7777 gaming’s engaging and diverse selection of games, such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives. .

Relum, a trusted name in the industry, has rapidly ascended to a leading position by developing a state-of-the-art casino aggregation platform. The platform provides instant access to a vast array of games, boasting over 20,000 titles from more than 240 content providers through a single API integration and toolbox such as free round, jackpots, tournaments and partner success service to support player engagement and revenue growth opportunities.

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, shared her enthusiasm about the partnership: “Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence. We look forward to a successful partnership that will satisfy the players’ requirements for next level of entertainment in any online casino.”

Ashot Sahakyan, Chief Operating Officer at Relum said: “Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming’s portfolio perfectly aligns with our vision, and we are confident that this partnership will elevate the gaming experience for our clients and their players.”

This partnership exemplifies the commitment of both 7777 gaming and Relum to delivering top-tier gaming solutions and reinforces their positions as leaders in the online casino industry.

The post 7777 gaming partners with Relum appeared first on European Gaming Industry News.

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Atlas-IAC Unveils Transformation to Atlaslive

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In May 2024, Atlas-IAC underwent a rebranding, resulting in a change of name and company design to Atlaslive, the dynamic iGaming platform. These changes were developed in collaboration with the Banda agency.

The main objective of the rebranding was to communicate the internal transformations as Atlaslive experiences rapid growth and continuous technological advancement, while also capturing the dynamic nature of the iGaming market.

In today’s world, technology is not stagnant; rather, it embodies an ongoing process of evolution that resonates with the dynamism of our surroundings. This philosophy underscores the transition from Atlas-IAC to Atlaslive. The best tech is — the more it looks alive. That’s why the company decided to embrace the concept of “live”. The descriptor of the company further reinforces this notion, emphasizing its evolution into a dynamic iGaming platform.

As a globally recognized leader in providing high-quality solutions for the iGaming industry, Atlaslive is set to redefine the landscape with its innovative technology and unwavering dedication to excellence. Maxim Slobodyanyuk, CEO of Atlaslive, said:

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We are thrilled to introduce Atlaslive. The best tech is live tech. The success of any tech is the quality of connections between people. Our tech is a living entity, not static code. Imagine technology that breathes with the world, evolves, expands, changes, reacts, and adapts to deliver the best results possible. All of this is embodied in Atlaslive.”

The company’s CEO added: “Our rebranding signifies a pivotal moment in our journey as we evolve alongside our global partners. Our strategy revolves around leadership in the iGaming industry, expanding our solutions to enhance the iGaming experience, making it more effective, profitable, responsible, and intelligent. Atlaslive is a dynamic iGaming platform that delivers unparalleled results and enriches every interaction.”

With a focus on trustworthiness, scalability, customization, adaptiveness, sustainability, and security, Atlaslive is poised to set new benchmarks in the iGaming industry and beyond. Experience the impulse of innovation with Atlaslive.

About the company

Atlaslive embarked on creating a multifunctional and automated platform designed to optimize the workflow of sports betting and casino operators. Opportunities  of the Atlaslive Platform include Sportsbook, Casino, Bonus Engine, Payment Systems, Risk management and Fraud Prevention tools, Retail module,  Business Analytics, CRM and CMS. Atlaslive is recognized as one of the leading  Sportsbook Platforms and the absolute winner in both the “Best Sports Betting Provider” and “Rising Star in Sports Betting Technology” categories for Central and Eastern Europe. Follow Atlaslive on LinkedIn to stay updated on the company’s latest news.

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The post Atlas-IAC Unveils Transformation to Atlaslive appeared first on European Gaming Industry News.

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South African Online Casino Player Strikes Gold with R189,000 Win at Tusk Casino

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In a thrilling display of fortune and skill, Tusk Casino announces a monumental win by Adelheid, a passionate player from South Africa, who secured an astonishing R189,000 from a mere R100 bet on the renowned casino slot game, Gate of Olympus. This remarkable achievement underscores the high-stakes excitement that Tusk Casino offers to its players.

Adelheid’s journey to this significant win was facilitated by his engagement with SouthAfricanCasinos.co.za, the premier online casino and gambling guide specifically designed for South African players. Since its inception in 2003, SouthAfricanCasinos.co.za has been a cornerstone in the online gambling community, offering expert reviews, trustworthy recommendations, and the latest gambling news, thereby guiding players like Adelheid to reputable and enjoyable online gambling experiences.

“I’ve always looked for the best in online casinos, and SouthAfricanCasinos.co.za has never let me down,” Adelheid remarked. “Their insightful reviews and dependable advice led me to Tusk Casino, where I’ve not only found an incredible array of games but also this life-changing win. It’s a dream come true.”

Tusk Casino is renowned for its vast selection of over 3000 slot games, provided by world-leading game developers such as Pragmatic Play, Yggdrasil, and NetEnt. The casino distinguishes itself with generous bonus offerings, including a 50 Free Spins No Deposit On Wheel of Fortune  on Registration, and a R5,000 Welcome Bonus for first-time deposits, making it an enticing choice for both new and seasoned players.

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Adelheid’s win is a testament to Tusk Casino’s commitment to providing a premier online gaming experience in the South African market. The casino’s elegant design, user-friendly interface, and substantial bonuses are designed to engage and excite players, promising an unmatched online gaming journey.

With the support of SouthAfricanCasinos.co.za, Tusk Casino continues to solidify its position as a leading online gaming destination, offering secure, engaging, and lucrative gaming experiences for South African players. This partnership ensures that players have access to reliable information, the latest industry news, and the best online gambling opportunities, fostering a safe and enjoyable casino online gambling ecosystem.

About SouthAfricanCasinos.co.za

SouthAfricanCasinos.co.za stands as South Africa’s largest and most reliable online casino and gambling guide, delivering unparalleled casino recommendations, unbiased reviews, and comprehensive gambling insights tailored to ZAR casino players since 2003. It remains a crucial resource for players seeking secure, high-quality, and rewarding online gambling experiences.

About Tusk Casino

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As an established corporation with numerous ground casinos worldwide, Tusk Casino has successfully extended its reach into the South African online casino market, offering an exquisite blend of stylish design, player-centric features, and significant bonuses. Licensed and regulated by the Government of Curacao, it provides a diverse range of over 3000 slot games from leading global providers, ensuring a rich, rewarding, and secure online gaming experience for all South African players. With its impressive bonuses and comprehensive payment support, Tusk Casino is dedicated to delivering a distinct and superior online gaming experience.

 

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