Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

Gaming

Heinz Maps Out “Hidden Spots” In Call of Duty®: WarzoneTM Pacific’s New Caldera Map to Highlight Snack-Safe Zones For Players

Published

on

Reading Time: 3 minutes

 

Hungry in the middle of the Warzone? Heinz has a solution. Gamers know that eating while playing games is one big hurdle, even more so on a map that has just released.

In fact, gamers spend roughly eight hours and 27 minutes each week playing games – so when it comes to Call of Duty, one of the world’s biggest video game franchises, it’s nearly impossible to take a snack break during gameplay.

To help gamers find more magic in mealtime while playing their favorite video game, Heinz, the World’s #1 Ketchup brand, teamed up with Call of Duty: Warzone Pacific to identify hidden spots in its latest map Caldera to safely enjoy a well-deserved break and eat a delicious burger with Heinz in real life.

Advertisement

Fans and gamers can tune into Twitch and YouTube this weekend (Friday 17th – Sunday 19th December) to watch top Call of Duty: Warzone Pacific streamers reveal Heinz Hidden Spots in-game and enjoy a burger break as they explore the new map.

“80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer online games like Call of Duty, where an ill-timed break can cost you the match,” says Isabella Rizzo, VP of Marketing at Kraft Heinz.

“Heinz brings the magic to mealtime, whether you’re sitting around the dinner table or enjoying a quick bite mid-game, and now we’re helping Call of Duty gamers safely recharge with a burger break in one of the new points of interest on Caldera. Here at Heinz, we say just eat. No Defeat.”

Top streamers from the UK, US and other brand markets across the globe have joined forces with Call of Duty to map out safe, quiet spots in the new Warzone Pacific Caldera game to ensure that players can take a break to eat a burger and fries without the fear of getting sent to the Gulag.

“The launch of Caldera is a unique opportunity for Call of Duty and Heinz to bring our audiences together in new and exciting ways,” said Tyler Bahl, Vice President and Head of Marketing, Call of Duty.

Advertisement

“As the community explores and discovers the new map, Heinz is giving them a chance to experience the new Warzone offering in a fun and engaging way.”

With Hidden Spots, Heinz is making its debut with an ever-growing audience of gamers. But instead of just saying something to them, Heinz and independent creative agency GUT São Paulo partnered with Activision to connect with them directly where they are – inside the game.

Since Activision’s Call of Duty: Warzone Pacific’s Caldera map was launching, it was the perfect moment for Heinz to partner with one of the biggest gaming franchises ever to help hungry gamers find where to stop to eat while they played instead of having to hide.

“Heinz is an iconic brand that is used to doing so many incredible things in advertising, so with its debut in gaming, Hidden Spots is yet another way the brand is doing just that,” says Murilo Melo, Executive Creative Director at GUT São Paulo.

“Gamers usually say that campers are cowards for hiding to ambush other players, but with the world’s favorite ketchup brand partnering with the world’s favorite gaming franchise, Heinz is here to help gamers eat in peace as they fight in the warzone. We’re excited for hungry gamers to find these Hidden Spots and hope they’re now able to pass the Heinz without the risk of passing away in the game.”

Advertisement

With this initiative, Heinz hopes to get closer to the vast gaming community by giving a little help to them around the world and offering a solution to a real issue that many in the community face on a daily basis.

‘Hidden Spots’ is part of the brand’s masterbrand campaign, “It doesn’t matter the time or place,” which also highlights Heinz flavored ketchups, mayonnaise and barbecue sauce.

Call of Duty: Warzone is a free-to-play, free-for-everyone battle royale experience that more than 100 million players around the world have jumped into play. Call of Duty: Warzone is integrated with Call of Duty: Vanguard, Call of Duty®: Black Ops Cold War, and Call of Duty®: Modern Warfare®. Call of Duty and its titles are published by Activision, a wholly owned subsidiary of Activision Blizzard (NASDAQ: ATVI) and developed by studios (in alphabetical order) Activision Shanghai, Beenox, Demonware, High Moon Studios, Infinity Ward, Raven Software, Treyarch and Sledgehammer Games.

Continue Reading
Advertisement

Gaming

4Players and ODIN deliver cutting-edge voice chat for Gray Zone Warfare

Published

on

4players-and-odin-deliver-cutting-edge-voice-chat-for-gray-zone-warfare
Reading Time: 2 minutes

The globally operating software company 4Players GmbH announces its partnership with MADFINGER Games, the developer behind the highly anticipated tactical first-person shooter Gray Zone Warfare. The collaboration aims to level up in-game communication by integrating 4Players’ next generation Voice Chat SDK, ODIN, into MADFINGER Games’ upcoming title.

MADFINGER Games’ goal is to create a complex and realistic gaming experience that allows players to embark on an adventure alone or in a team. To ensure excellent communication during tactical approaches, ODIN was the best choice for MADFINGER Games’ Technical Director Johanny Clerc-Renaud:

“Selecting ODIN as the voice chat in our upcoming title, Gray Zone Warfare, was a pivotal decision driven by both technical and business considerations. Technically, ODIN ticks a lot of our criteria with its support for spatial audio, a ready-to-deploy Unreal Engine 5 plugin and the ability to meet any player load thanks to their cloud hosting.

From a business perspective, the agility and openness of partnering with a company like 4Players meant we could work hand-in-hand to tailor the solution to our specific needs. This includes a seamless integration with Wwise, allowing us to modulate voice data for a more immersive and engaging player experience. Together, these factors made ODIN the undeniable choice for Gray Zone Warfare, enabling us to make our game even more memorable.”

Advertisement

By natively integrating ODIN Voice Chat into Unreal Engine 5, MADFINGER Games’ developers could focus on creating ultra-realistic game content instead of managing complex data sets. By leveraging ODIN’s scalable cloud hosting, MADFINGER Games can also ensure seamless service delivery to players worldwide, improving accessibility and the gaming experience.

With features such as real-time 3D spatial audio – including audio occlusion and ambient effects – for the global voice chat as well as full-volume radio communication, ODIN sets a new standard for multiplayer engagement and promotes immersive and crystal-clear interactions between players. This level of immersive communication not only enhances gameplay, but also strengthens the social fabric in the gaming community.

“ODIN represents the future of in-game communication. We combine cutting-edge technology with decades of expertise in the gaming industry to create a product that is fun and designed to improve gamers’ communication,” says Phillip Schuster, CEO at 4Players GmbH. “We are excited to be working with MADFINGER Games to further optimize the immersion of Gray Zone Warfare. The partnership highlights our shared goal of driving social interaction and creating a unique gaming experience.”With the release of Gray Zone Warfare for Early Access on 30th April 2024, players will experience unparalleled realistic gaming communication with ODIN.

The post 4Players and ODIN deliver cutting-edge voice chat for Gray Zone Warfare appeared first on European Gaming Industry News.

Advertisement
Continue Reading

Gaming

Phoenix Games acquires PopReach Games along with its impressive games portfolio and over 100 employees

Published

on

phoenix-games-acquires-popreach-games-along-with-its-impressive-games-portfolio-and-over-100-employees
Reading Time: 2 minutes

Phoenix Games, a global gaming enterprise specializing in the acquisition and enhancement of game studios, is thrilled to announce the acquisition of PopReach Games, a live operations studio based in Bengaluru, India, from Ionik for a total aggregate purchase price of up to US$9.8 million, financed from cash reserves. Together with the studio, Phoenix takes over a broad portfolio of free-to-play games that boasts more than 420 million lifetime downloads.

This transaction substantially diversifies the Phoenix portfolio by including globally recognized IPs and beloved free-to-play titles on different platforms, such as Smurf’s Village, Smurf’s Magic Match, Gardens of Time, Kitchen Scramble games, Kingdoms of Camelot, and War of Nations as well as the Brain Training app Peak..

The acquisition of PopReach Games India strengthens Phoenix Games’ global presence and adds a dedicated workforce of more than 100 employees from the Indian studio.

“The acquisition of PopReach Games signifies a remarkable enhancement of our portfolio, introducing not just a team of 100 passionate professionals but also a suite of globally acclaimed IPs and games that continue to captivate millions,” states Klaas Kersting, CEO of Phoenix Games. “We look forward to elevating these games to new heights with our proprietary Uplift platform and exciting new game experiences that we can craft around them.

Advertisement

Echoing this sentiment, Jairaj NS, General Manager at PopReach Games India, shares, “I am excited about joining forces with the stellar team at Phoenix Games. This marks the beginning of an exciting journey we can’t wait to embark on with Phoenix as our new home. This is great news for all the stakeholders, especially for the millions of our loyal players across the globe. I am happy we have found a new ideal home for our globally acclaimed games. This partnership enables us to continue pouring our hearts and souls into creating unforgettable experiences for our players worldwide and create value for stakeholders.”

Ted Hastings, CEO of Ionik, adds: “It’s truly remarkable that we’ve discovered the perfect home for our former games division, PopReach Games India, with Phoenix Games, ensuring a promising and successful path ahead. This strategic move enables us to turn our full attention to our core responsibilities”.

Based in Karlsruhe, Germany, Phoenix Games boasts an impressive lineup of studios, including Upright Games, Sixteen Tons Entertainment, Well Played Games, Smileygamer, and the recent addition of Canadian developer Sad Panda Studios in November 2023.

Utilizing its proprietary Uplift platform, Phoenix Games enhances the financial performance and reach of the titles of acquired game studios, providing their expertise in user acquisition, ad monetization, and live operations to ensure an economic upswing.

The post Phoenix Games acquires PopReach Games along with its impressive games portfolio and over 100 employees appeared first on European Gaming Industry News.

Advertisement
Continue Reading

Gaming

Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia

Published

on

midjiwan-supports-reforestation-efforts-with-new-elyrion-tribe-skin-in-the-battle-of-polytopia
Reading Time: 2 minutes

Midjiwan, the award-winning independent studio behind The Battle of Polytopia, is celebrating Elyrion (∑∫ỹriȱŋ) Tribe Week with a brand-new Midnight (₼idŋighţ) skin and donations to support reforestation.

Tapping into the Elyrion Tribe’s nature magic abilities, every purchase of an Elyrion item in the game will plant one real-world tree from April 22-28 2024. Midjiwan has teamed up with The Canopy Project, an organisation that works with global partners to reforest areas in urgent need of rehabilitation, combining The Battle Of Polytopia’s themes with a desire to make real change in the world. Previous years of Elyrion Tribe Week have resulted in the planting of over 12,000 trees.

The Elyrion Tribe is a mysterious group of elves, dedicated to defending their woodland home with their unique magic and connection with nature. Players using the Elyrion tribe have the ability to enchant animals into Polytaurs and summon powerful Fire Dragons.

Christian Lövstedt, General Manager at Midjiwan, commented:

Advertisement

“This is a hugely exciting partnership, allowing players to support the planet and contribute to reforestation whilst also accessing brilliant new content to use in The Battle Of Polytopia.”

Alongside donating to The Canopy Project, The Battle Of Polytopia also boasts a brand-new skin for the Elyrion Tribe! The Midnight skin allows players to create graves, build crypts, and summon demons in dark forests, all in service of the mysterious Shard of D’Naeh.

The Midnight skin re-skins the entire Elyrion Tribe as the Midnight Cult. Everything the Elyrion Tribe is all about – nature, enchantment, and sanctuary – is turned on its head, corrupted into a dark, twisted dystopia of itself.

Midjiwan has already invested €250,000 in solar power projects in rural areas around Africa, and other charitable projects. The studio continues to seek opportunities to combine its in-game creativity with real-world benefits. The Battle of Polytopia is available on Nintendo Switch, the App Store, Google Play, PC, and Tesla cars.

The post Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia appeared first on European Gaming Industry News.

Advertisement
Continue Reading

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania