Latest News
BGC Calls on UK Government to Put Child Protection “Front and Centre” of Gambling White Paper
The Betting and Gaming Council (BGC) has called on the UK Government to make child protection a priority in its forthcoming Gambling White Paper.
Chief executive Michael Dugher made the call as the BGC highlighted the work already done by the regulated industry to keep young people safe.
He said the measures were in “stark contrast” to the unsafe unregulated black market online, which has none of the safer gambling measures offered by BGC members, like strict age verification checks.
In all, 15 child protection measures have been introduced since 2019, when the BGC was established, with further measures planned in the months ahead.
They include the £10m Young People’s Gambling Harm Prevention Programme, which is delivered to children, teachers and youth workers across the UK by leading safer gambling charities YGAM and GamCare.
Earlier this year, BGC members introduced new rules aimed at ensuring that children cannot view gambling ads on football clubs’ official social media accounts.
BGC members also introduced new age gating rules on advertising on social platforms, restricting the ads to those aged 25 and over for most sites.
Early results from one operator showed a 96% drop in views of social media advertisements by those aged 18–24 in the final three months of 2020, compared to the same period the year before.
The whistle to whistle ban on TV betting commercials during live sport before the watershed has led to a 97% reduction in the number of young people viewing such ads at that time.
As a further example of our members’ commitment to child protection, figures released by independent analysts Serve Legal revealed that betting shops’ record on age verification checks are better than those of supermarkets, convenience stores and petrol forecourts.
Ninety per cent of betting shops have passed “secret shopper” checks in 2021 so far, compared to 83% of convenience stores, 77% of supermarkets and 76% of petrol forecourts.
The BGC is also working with social media platforms and search companies to look at ways of allowing individuals to unsubscribe from betting ads.
The BGC is also calling on others in the regulated betting and gaming industry, and those selling products such as scratch cards in convenience stores and fruit machines in pubs, to follow the lead of betting shops in their success with independent age verification checks
In a sign that the work the BGC has done is having an impact a recent report by the Gambling Commission showed that the rate of problem gambling for 16 to 24-year-olds had fallen from 0.8% to 0.4%.
According to separate Gambling Commission data, the proportion of young people saying they had gambled in the previous seven days fell from 23% in 2011 to 11% in 2019. The regulator also found that the main forms of gambling by 11 to 16-year-olds are playing cards, private bets with friends, scratchcards and fruit machines, not with BGC members.
BGC Chief Executive Michael Dugher said: “We strongly support the Government’s Gambling Review, which highlighted the protection of children and vulnerable people in a fair and open gambling economy as one of the Government’s main priorities. We therefore hope that child protection will be front and centre of the forthcoming white paper.
“It is clear that the steps BGC members have taken over the previous two years are now providing results.
“Nevertheless, we are not complacent, and protecting young people remains our top priority as we continue raising standards across the regulated industry.
“The BGC and our members will continue drive further changes to prevent under-18s and other vulnerable groups from being exposed to gambling advertising online.
“The regulated betting and gaming industry is determined to promote safer gambling, which is in stark contrast to the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”
Zimpler, a leading Swedish company in Pay-by-bank solutions, today announced the launch of Zimpler ID+, a new identity layer designed to simplify compliance and accelerate user conversion within digital payment environments. By embedding biometric identification and regulatory checks directly into the first user interaction, Zimpler ID+ reduces friction in sectors with complex onboarding requirements.
“Zimpler ID+ gives our partners a direct path to compliance and conversion – cutting onboarding time, reducing drop-offs, and removing the need to build identity infrastructure in-house,” said Tobias Gunnesson, Chief Product Officer at Zimpler.
“While most verification flows still rely solely on deposit-based triggers or cookie tracking, we’re the first to enable verification at the point of entry – meeting compliance head-on and delivering a better user experience from the start.”
Purpose-built for highly regulated digital environments
Zimpler ID+ serves industries where compliance is critical and abandonment rates are costly, such as iGaming and financial services. It ensures users are verified from the start, without requiring deposits or post-registration identity checks.
Key features include:
- Quick onboarding: Verification and collection of KYC data takes place at the first point of contact, not only at the point of payment
- Seamless return user experience: Returning users can identify with biometric technology and are recognized with the help of cookies
- Works even without cookies: If cookies are unavailable, the user can easily identify themselves using a passkey
- Built-in compliance: Regulatory assurance at every step of the customer journey
By functioning as a unified identity layer from sign-up through repeat visits, Zimpler ID+ helps businesses minimize onboarding churn and maximize regulatory confidence.
Solving identification friction at scale
The launch of Zimpler ID+ comes as businesses across Europe face rising pressure to improve digital onboarding while maintaining regulatory standards. National ID systems remain foundational – but they weren’t built to optimize every business touchpoint.
Zimpler ID+ complements these systems by offering operators a plug-in layer of biometric identification and gathering of KYC information tailored to business needs. It removes the need for deposit triggers, repeated logins, or re-verification after a device change.
“With Zimpler ID+, we’re introducing a flexible approach that gives businesses more control over identity flows – without compromising security or relying solely on external systems” said Gunnesson.
Product availability
Zimpler ID+ is now available as a value-added service to select partners in Finland, with more markets to be added in the future.
By embedding advanced onboarding capabilities directly into its existing infrastructure, Zimpler expects ID+ to strengthen customer retention and enhance platform value across regulated sectors for years to come.
The post Zimpler introduces ID+: A next-gen identification layer for digital payments appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.
International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.
Partnerships
International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.
EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.
The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.
7777 gaming is proud to announce that it has successfully obtained the required certification to offer its iGaming content in Italy, marking a significant step forward in the company’s continued expansion across regulated European markets.
This milestone underlines 7777 gaming’s strategic vision of building a global presence through compliance, innovation, and strong partnerships. The Italian market, known for its mature regulatory framework and discerning player base, presents an ideal environment for the company’s next-generation games to thrive.
“Italy is an essential milestone in our international roadmap. With certification secured and partnerships already signed with well-established local companies, we’re bringing our fresh and distinctive portfolio to one of Europe’s most mature gaming markets,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “We’re excited to build on these strong collaborations and deliver gaming experiences that truly stand out.”
The certified game package for the Italian market showcases 7777 gaming’s signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter – titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics. Additionally, 7777 gaming introduces its distinctive “Innovative” – a category reserved for titles that push creative and technical boundaries. Among them, Devil’s Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.
All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.
With this new certification, Italy becomes the 14th consecutive market in 7777 gaming’s global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Croatia, and Italy underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
https://www.7777gaming.com
Social Media:
The post 7777 gaming gains certification for Italian iGaming market appeared first on European Gaming Industry News.
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