Latin American sportsbook operator Betsul has announced the appointment of Fernando Garita as its new CEO.
With more than two decades of expertise in the gaming industry sector, Garita served as regional director and director of business development at Betcris, in addition to having an extensive portfolio of projects throughout Latin America, as well as Asia.
In his academic career, Fernando has numerous credentials, including a certificate from the University of Michigan, in the leadership program for managers Certificacion en Transformacion Digital.
The new CEO also has a series of CDP and CPD certificates, in categories such as responsible gaming, data protection and anti-money laundering, in addition to being a member of IMGL (International Master in Gaming Law), a non-profit foundation that brings together the main industry experts focused on healthy market development and expansion. Garita is also an international speaker at major industry events and an active member of associations such as AIEJA and CIBELAE.
Betsul Group highlights that the entry of an executive with such experience in international markets reinforces the company’s growth objectives. “We are confident that their strategic vision and pursuit of excellence will help us remain at the forefront of the sector and provide exceptional services to our customers in various locations,” said Betsul Group.
With this new addition to the workforce, Betsul reaffirms its commitment to continuing to offer the best experience to its customers.
Xtremepush Partners with Vibra Gaming to Accelerate Growth in Latin America
Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has announced a partnership with Vibra Gaming, the Latin America-based casino platform and games developer.
As part of the agreement, Xtremepush will provide its suite of optimization and automation customer retention management (CRM) tools as well as its enterprise-grade CDP, enabling operators using the Vibra Gaming platform to deliver personalized, relevant messages across all marketing channels including mobile, web, email, SMS and social.
The solution will also enable operators to offer players personalized incentives at the right time, driving player engagement and retention.
Founded in 2020 by industry professionals with vast experience in the heavily regulated European market, Vibra Gaming provides localized content and technology to land-based operators launching online as well as global online operators targeting the Latin America region.
Xtremepush is already live with Vibra Gaming via leading Brazilian operator Betsul but its award-winning customer engagement solutions will now be available to any operator on Vibra Gaming’s platform. This marks Xtremepush’s latest partnership in Latin America following recent operator agreements with Playr.Bet, Betsul and Arena Esportiva.
“We are already live with Vibra Gaming via Betsul in Brazil, which has been a great start to our partnership,” the Head of Partnerships for Xtremepush, Robbie Sexton, said. “The results have been really positive and it is hugely exciting to now be able to extend our solutions to all operators on the Vibra Gaming platform. Latin America is a key strategic market for Xtremepush, so partnering with one of the region’s leading platforms is the ideal next step.”
“We are thrilled to be extending our partnership with Xtremepush and it embodies our commitment to deliver unrivalled gaming experiences for our partners and their players,” the Chief Executive Officer for Vibra Gaming, Ramiro Atucha, said. “Xtremepush’s market-leading customer engagement solutions enable us to continue providing our partners with creative, reliable and innovative solutions, always going above and beyond their expectations.”
Pragmatic Play Goes Live with Betsul in Brazil
Pragmatic Play, a leading content provider within the iGaming industry, is continuing to strengthen its foothold in the Latin American market after going live with Brazilian operator Betsul.
As part of the deal, Pragmatic Play’s portfolio of slots is available on the operator’s site, bringing over 300 titles to the platform including new releases such as The Knight King and Gods of Giza, alongside award-winning favorites such as Gates of Olympus.
In addition, players in Brazil can enjoy Spaceman, Pragmatic Play’s crash game that features a highly social atmosphere alongside a unique 50% cashout feature.
The partnership sees Pragmatic Play further expand throughout the LatAm market, maintaining its commercial growth trajectory in an important region following recent deals with Vivelo24, FullReto, and MiCasino.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It´s exciting to see Pragmatic Play bringing its entire slots portfolio to Betsul, as well as giving players in Brazil the chance to experience and enjoy our Spaceman crash game.
“It’s important for Pragmatic Play to keep expanding and strengthening its position in the Latin American market and looks forward to yet another successful partnership with Betsul. We hope even more Brazilian players continue to enjoy Pragmatic Play games.”
The representative of Betsul said: “We are delighted to be able to bring Pragmatic Play’s diverse slots portfolio to Betsul alongside Spaceman, offering our players innovative and exciting gaming experiences.
“Pragmatic Play is one of the leading providers in the industry, known for its extensive offering of award-winning games, so we look forward to bringing its high-quality titles to even more players in Brazil.”
Genius agrees official data, trading, & live streaming deal with Betsul to power Brazilian product
Genius Sports Limited (“Genius Sports”), the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, has secured a new partnership with online sportsbook Betsul to help power its offering in Brazil.
As one of the largest online sportsbooks operating in Latin America, Betsul will benefit from Genius Sports’ full suite of data-driven outsourced solutions including PreMatch, LiveTrading and Risk. Genius Sports will provide Betsul with full flexibility over their entire sportsbook operation, helping to maximise turnover, margins, and control. Betsul will also receive Genius Sports’ live streaming service, providing its customers with low latency broadcasts across thousands of events a year.
Included in the partnership is Genius Sports’ leading portfolio of premium Brazilian content, powering pin-point pricing and live streams on football, basketball, volleyball, futsal and beach volleyball competitions through official partnerships with the Brazilian National Basketball League (LNB), Brazilian Volleyball Confederation (CBV), Liga Nacional de Futsal and several others. Genius Sports will also deliver official data from its premium global partnerships, including the English Premier League, Liga MX, the Argentine Primera División and Dimayor.
Brazil is in the process of regulating sports betting with the Ministry of Economy finalising the licensing criteria. H2 Gambling Capital estimates that gross gambling revenue for the regulated market in Brazil to reach as much as $1billion by 2026.
“The Brazilian sports betting market is poised for explosive growth under a transparent and competitive regulatory system,” said Fernando Martinez, Head of Commercial in LATAM for Genius Sports “We’re pleased to be playing a central role in powering Betsul’s offering, combining our leading Brazilian sports content, streaming services and live trading capabilities.”
“We are very pleased to have this new business partnership going live. Genius Sports has always been one of the great references in the betting market and we have great potential for growth together, especially in the Brazilian market,” commented Fernando Rivas, CEO of Betsul.
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