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Bally’s Interactive Launches Bally Bet Sportsbook App in Ohio in Partnership with the Cleveland Browns





Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, together with the Cleveland Browns, announced the launch of the all-new Bally Bet Sportsbook app in Ohio, which coincides with the start of the Browns’ 2023 season.

The new app, built in collaboration with White Hat Gaming and Kambi Group – two of the world’s most established and trusted gaming technology companies – features tried and tested technology that will provide Browns and sports fans throughout Ohio with an optimal sports betting experience. From spread, money line, and total bets, to same game parlays and more, all the features that customers love are now available and easy to access, making Bally Bet a top choice in Ohio for sports wagering. The agreement also includes plans for a first-of-its-kind sportsbook location in partnership with Bobby George and Ethos Hospitality.

To celebrate the launch, Bally Bet is giving every new customer who downloads and registers in the app during opening weekend of the season automatic entry into a chance to win two premium tickets to the next Browns home game. Additionally, to welcome sports fans new to the app or sports betting more broadly, Bally Bet is offering new customers a “Second Chance Bet” up to $100. If a customer places their first bet up to $100 and loses, Bally Bet will refund their loss with “Bonus Money,” giving them the opportunity to place a second bet of equal value.

Bally’s and the Browns’ partnership with Cleveland restaurateur Bobby George is to launch a new Bally Bet Sportsbook lounge within a reimagined sports bar concept from George and his Ethos Hospitality Group at the current downtown Harry Buffalo location on East 4th Street in Cleveland.

Brett Calapp, COO, North America Interactive, said: “We are very proud to launch the all-new Bally Bet Sportsbook app in Ohio, a state with a coveted sports history and a legion of loyal fans. We are also excited to continue our partnership with the Cleveland Browns and add a new partnership with Bobby George ensuring that Browns fans receive the most enhanced and engaging sports betting experience throughout the season.”

In addition, Bally Bet is looking forward to engaging Browns fans throughout the season, including more premium ticket promotions, autographed merch giveaways, VIP experiences, and exclusive content, plus fan activations in and around the stadium and a strengthened social presence with Browns fans.

“We’re excited to expand on our long-term partnership with Bally’s Interactive and help them launch Bally Bet in Ohio, which will provide Browns fans and sports fans across the state with unique and interactive sports betting opportunities. Not only will fans be able to utilize the Bally’s Bet app to wager on sports events in Ohio, we’re working towards opening the new Bally Bet Sportsbook lounge alongside Bally Bet and Bobby George at an outstanding central downtown location that will create another way to engage with fans and provide them even more unique experiences through the Browns and Bally’s partnership,” Dave Jenkins, Executive Vice President and Chief Operating Officer at Haslam Sports Group, said.

“The synergies of putting three world class organizations together will set a new standard in hospitality. We are proud to bring that to Cleveland,” said Bobby George.

Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan partners with Bally’s Interactive for content rollout



Wazdan partners with Bally’s Interactive for content rollout


Wazdan, the innovative games provider, has announced a partnership with Bally’s Interactive that will see it deliver a plethora of content to the operator via Relax Gaming.

Launching on Vera & John, one of Bally’s Interactive’s online brands, the deal sees the first batch of player-favourite games such as Hot Slot become available to even more players worldwide.

Vera & John players will now also get to enjoy Wazdan’s engagement-boosting mechanics, including Cash Infinity.

This partnership sees Wazdan strengthen its foothold in several core markets, with Vera & John holding licences from both the Malta Gaming Authority and the Swedish Gambling Authority.

Bally’s Interactive is the digital arm of Bally’s Corporation, a world-leading entertainment provider with several land-based casinos in the US and an ecosystem of iGaming and sports betting products in the UK and Europe.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Partnering with Vera & John brands is exciting for us at Wazdan, with their umbrella of brands reaching tens of millions of players globally.

“Vera & John have an especially strong foothold throughout Europe, a core market for us, and we’re confident their player base will love our titles – we look forward to a strong, successful future with Bally’s.”

A Spokesperson at Bally’s Interactive said: “We’re excited to partner with such a reputed and high-quality studio as Wazdan.

“Their wide range of popular themes and boosted classic mechanics are sure to be a hit with our players.”

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Bally's Interactive

Bragg Gaming and Bally’s Interactive Partner for Content Development



Bragg Gaming and Bally’s Interactive Partner for Content Development


Bragg proprietary and exclusive games to launch across Bally’s online casino brands; Select exclusive games from Bally’s third-party studios to be distributed via Bragg

Bragg Gaming Group, announced that it has entered into an expansive iGaming content development partnership with Bally’s Interactive, the digital arm of Bally’s Corporation. Pursuant to the agreement, Bally’s Interactive online brands such as Virgin Casino, JackpotJoy and Vera&John, will launch content from Bragg’s proprietary slots studios, including Atomic Slot Lab and Indigo Magic, as well as from a range of exclusive proprietary and third-party titles from Bragg’s existing and future portfolio.

In addition, Bragg will distribute titles on an exclusive basis via the Company’s Remote Game Server (“RGS”) from a select number of Bally’s Interactive’s third-party partner studios marking a new and exclusive distribution channel for iGaming content from certain developers including Gaming Arts and King Show Games.

The arrangement significantly increases the diversity of the content Bragg features in key regulated markets such as the UK and in the U.S. and with an option for more studios to be added to the partnership.

Yaniv Sherman, Chief Executive Officer of Bragg Gaming Group, said: “Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognizing quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across globally regulated iGaming markets.

“By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.

“In addition, with this partnership we are significantly growing our portfolio of high-quality, exclusive third-party titles which we expect will further strengthen our profile in key regulated markets.

“We look forward to working closely with the Bally’s Interactive team to establish market and brand-specific game launch roadmaps that will bring more players the content they favor.”

Robeson Reeves, President of Interactive at Bally’s Corporation, said: “Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders.

“Both Bally’s Interactive and Bragg have enjoyed strong growth in recent months and share similar ideals in terms of providing high-caliber entertainment with care, making this an alliance we’re very confident will lead to great mutual success.”

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Adi Dhandhania

Cleveland Browns Partners with Bally’s Interactive




The Cleveland Browns and Bally’s Interactive, a division of Bally’s Corporation, announced a long-term partnership that features various fan-focused elements and establishes the gaming leader as an official sports betting partner of the team.

Pending appropriate licensing and regulatory approvals, the collaboration will be highlighted by a branded lounge at FirstEnergy Stadium, the launch of the mobile Bally Bet Sportsbook app in Ohio, and free-to-play gaming opportunities for fans in the state.

“In addition to their incredible resources and expertise, Bally’s Interactive has the fan-first mindset that is consistent with our focus and pivotal to creating successful, fully-integrated sports betting experiences, and we look forward to supporting Bally’s efforts to provide these innovative opportunities to Browns fans and all sports fans in Ohio in the near future. As we continue to work closely with sports betting regulators in our state to ensure a responsible and timely launch, we are excited and confident that our partnership with Bally’s will ultimately offer industry-leading benefits to fans throughout Cleveland and Ohio,” said Haslam Sports Group Executive Vice President and Chief Operating Officer Dave Jenkins.

“We are excited to partner with such a historic pro football franchise to secure sports betting market access in Ohio, and bring to its fan base more ways to engage through our online gaming platforms. The Browns’ stadium and gameday atmosphere provide a great opportunity for us to showcase our Bally Bet Sportsbook app and Bally Play products in Ohio,” Adi Dhandhania, Chief Operating Officer of North America for Bally’s Interactive, said.

The Browns and Bally’s are currently identifying the location and specific fan accommodations for the Bally-themed lounge at FirstEnergy Stadium, details for which will be finalized in the coming months. In accordance with all applicable regulations, Browns fans ages 21 and up will have the ability to enjoy an exciting collective sports betting experience within the new space on gamedays while watching on-field action from across the league.

As the team’s designated sports betting operator, pending appropriate licensing and regulatory approvals, Bally’s will launch a mobile sports betting app for fans to place wagers on sporting events anywhere in the stadium and throughout Ohio. Additionally, the partnership will encompass a variety of fan engagement activations, including unique digital content and an engaging free-to-play predictor game, which will give registered users the opportunity to earn special Browns-themed non-cash promotional prizes.

More details on the partnership and fan activations will be available soon. With sports betting anticipated to be operational in Ohio by January 1, 2023, the Browns and Bally’s are preparing to have all partnership elements fully accessible to fans on the first officially permitted date.

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