Luis Gonçalves

Rivalry Attends SBC Summit Rio 2024

Published

2 months ago

March 6, 2024

Luis Gonçalves, Brazil Country Manager of Rivalry Corp, will attend the SBC Summit Rio conference today (March 6).

Mr. Gonçalves will participate in a panel discussion titled “Influencers: The Next Frontier of Social Media Marketing” alongside other executives from Brazil’s gaming sector. The panel will explore the role of influencer marketing in Brazil, including its ability to cultivate engagement and build communities, best practices for operators, and strategies to protect vulnerable young players.

Brazil represents one of Rivalry’s key international markets, in which the Company currently operates through its Isle of Man license. The Company is closely following Brazil’s plans to transition to a fully regulated betting market and intends to seek a license, leveraging the compliance systems it has put in place for its other regulated markets. Rivalry believes its established brand identity and customer base in Brazil will position it well for continued success once regulations are introduced.

SBC Summit Rio is a conference and trade show that aims to provide insights into the dynamic Brazilian market by bringing together senior executives from Brazil and globally. More than 3000 industry professionals from the country’s sports betting and iGaming ecosystem are expected to attend.

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Alessandro “Apoka” Marucci

Rivalry Signs Exclusive Partnership with Brazilian Counter-Strike Content Creators

Published

12 months ago

May 10, 2023

GamingAmericas.com

Rivalry Corp, an internationally regulated sports betting and media company, announced a partnership with the leading creators of Tribo, a Brazilian Counter-Strike content group. The agreement will see Rivalry develop a variety of content campaigns and activations to engage the Brazilian CS:GO community in partnership with five newly signed creators, including: Alessandro “Apoka” Marucci, André “Liminha” Kenzo, Fillipe “BT” Moreno, Victor “VelhoVamp” Taube and Jean “mch” Michel D’Oliveira.

“Rivalry continues to develop passionate esports communities, enhancing the entertainment experience of being a fan. Partnering with this group of great influencers will continue to open up authentic opportunities to connect our brand to the Counter-Strike fandom in Brazil,” said Luis Gonçalves, Brazil Lead, Rivalry.

Fans can expect a range of premium content and experiences, including livestreams, social media, giveaways and in-person activations at major CS:GO events, where the creators will provide exclusive live tournament coverage for their fans.

“Rivalry was the ideal partner for us to sign with. They have a deep understanding of the esports audience and a partnership program that allows us to interact with our audience on more elaborate levels and continue to build our personal brands as creators. Rivalry operates in the interest of the fans, and that means educating our audience about the importance of responsible betting through this partnership as well,” said Alessandro “Apoka” Marucci.

Canada

Rivalry Partners with RED Canids

Published

1 year ago

January 26, 2023

GamingAmericas.com

Rivalry, an internationally regulated sports betting and media company, has announced a multifaceted partnership with top Brazilian esports organization RED Canids. The agreement will see the pair collaborate on a myriad of physical and digital campaigns centered around RED Canids’ Counter-Strike: Global Offensive roster and fanbase to reach and engage gaming consumers.

“Our agreement with RED Canids has all the earmarks of a great partnership, bringing the best of esports and entertainment together to create real value for fans. This is an exciting opportunity to put our market-leading creative on display for a passionate following of fans to build brand equity across both of our companies,” said Luis Gonçalves, Brazil Lead, Rivalry.

Rivalry will produce a variety of premium content in partnership with RED Canids to engage its more than 1 million followers across social media and elevate brand presence and sentiment across both companies. This includes a 12-episode documentary highlighting RED Canids professional players and journey as a team, as well as daily short-form content across social media channels.

Additionally, the partnership will see a Rivalry-branded training facility established at RED Canids’ São Paulo HQ specifically for its CS:GO team. Rivalry will also receive brand placement on RED Canids’ 2023 CS:GO player jerseys, as well as in-game naming rights for the team when applicable.

“Rivalry adds a valuable layer of creative firepower to our organization that helps us engage with our fanbase in unique ways and creates awareness around our brand. Responsible sports betting drives engagement and excitement for our fans where when we win, they win too. Rivalry is a partner that brings all this and more to our organization, and we’re looking forward to our partnership together,” Felippe Corradini, CEO of RED Canids, said.

The pair will additionally host joint watch parties during RED Canids matches alongside its top creators, as well as host a series of giveaways with exclusive signed merchandise that will be offered to fans throughout the term of the partnership.