BIG Festival
Gamescom Latam Set to Start in June 2024 in São Paulo
On 26 June 2024, the starting pistol will be fired in São Paulo for the first gamescom latam, the new gamescom satellite event for all of South America. This was announced at an event in Brazil by the involved partners: game – The German Games Industry Association, Koelnmesse, BIG Festival, and Omelete Company.
Following gamescom asia, which has been taking place in Singapore since 2021, gamescom latam will be gamescom’s second international satellite event. It integrates BIG Festival, which is popular with the games community in South America and drew around 50,000 attendees in 2023. gamescom latam is aimed at both the gaming community and trade visitors, with respective areas for each target group.
“The international importance of gamescom grew significantly again in 2023, as its impressive reach and the on-site presence of leading figures in the industry demonstrate. We’re convinced that, more than ever, the games industry needs events that are gathering places for the entire games ecosystem. With the magnetic power of its international brand, gamescom can help make this happen. So we’re very excited to be putting on gamescom latam together with our partners in the coming year to bring the unique festival feeling of the world’s largest games event to South America,” Felix Falk, Managing Director of game, said.
“With our events abroad, we accompany our customers to the most important growth markets worldwide. After gamescom asia, gamescom latam is by no means a competitor to the successful original event in Cologne, but rather an ideal addition to our international portfolio,” Gerald Böse, CEO of Koelnmesse, said.
gamescom latam will take place from 26 to 30 June 2024 at the São Paulo Expo Exhibition & Convention Center.
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