Booming Games targets South American dominance with major investment, flagship partnerships and exclusive Ronaldinho content

Booming Games, the award-winning game development studio renowned for its entertainment-first approach which has led to its deep market penetration today announced a major strategic push into South America — one of the fastest-growing and most significant online gaming markets in the world.

With the Latin America online gambling market projected to surpass $10 billion in annual revenue by 2030 — growing at a compound annual rate of 11.9% — and Brazil’s landmark launch of a fully regulated gambling market in 2025, Booming Games is executing a bold, multi-pronged strategy to establish undisputed market leadership across the continent.

Max Niehusen, Founder, Booming Games, said: “Brazil is going to separate the leaders from the rest of the industry. The days of one-size-fits-all content are over, and players are demanding more — more relevance, more entertainment, more connection. That’s exactly where we thrive. We’re here to challenge the status quo, partner with the best operators, and build experiences that genuinely resonate. If you get Brazil right, you don’t just win locally — you can change the global game.”

A market-defining moment

South America represents a generational growth opportunity for the iGaming industry. With a population of 440 million, 84% internet penetration, and an estimated 100 million online casino players in Brazil alone, the scale of the opportunity is extraordinary.

South America, and Brazil in particular, now sits at the apex of Booming Games’ global growth strategy. The company is committing significant investment in high-value operator partnerships, specialist talent, and a fully localised content roadmap engineered to dominate the market.

Strategic operator partnerships

Booming Games has secured strategic partnerships with the most powerful operators in the Brazilian market — including Betano, Betnacional, 7K Bet, Cassino Bet, Brazino, H2 Bet, Esportes da Sorte, Bet365, SportingBet and SuperBet — ensuring the company reaches the widest possible player base while delivering precisely tailored experiences to each audience.

The company has engineered a flagship suite of games purpose-built for the Brazilian market — the Fortune Surge Series, Inferno Fortune Instastrike, Fortune Paw, 7 Fruits of Riches and Monkey Charm — each architected for maximum accessibility and commercial impact. A rapidly expanding instant games offering is set to launch in Q2.

Every title in the portfolio can be fully white-labelled and custom-branded to each operator, delivering a powerful competitive differentiator and a genuinely proprietary player experience.

Craig Asling, Director of Games, Booming Games, said: “At Booming Games, we see Brazil as more than a market — it’s a culture. That’s why we create content that feels truly native, not just localised. Driven by data, market trends, and real player appetite, our games are designed to genuinely connect with Brazilian players.”

Exclusive Ronaldinho partnership

Central to Booming Games’ South America strategy is an exclusive content partnership with global football icon Ronaldinho — one of the most recognised and beloved figures in Brazilian cultural history, with over 150 million global social media followers.

Building on the commercial success of Ronaldinho Spins and Ronaldinho Scores: Shoot To Win, Booming Games is launching two major new titles: Ronaldinho’s Streetball Bonanza and Bruxo da Sorte. Both are timed to capitalise on the global commercial surge surrounding the upcoming FIFA World Cup.

Ronaldinho’s Streetball Bonanza is a 6×5 slot with scatter pay mechanics inspired by the iconic footballer’s roots in Brazilian street football culture, featuring the innovative Street Skill Meter and continuous high-energy action. Bruxo da Sorte casts Ronaldinho as “The Wizard” in a fast-paced 3×3 slot built around high-frequency gameplay and a x10 win multiplier.

Dan Paleu, Chief Operating Officer, Booming Games, said: “Ronaldinho gives us a unique bridge between global appeal and local relevance. He’s instantly recognisable worldwide, but more importantly, he’s deeply rooted in Brazilian culture. That allows us to create games and experiences that travel commercially, but still feel personal to the players who matter most in this market.”

Platinum VIP lounge at SiGMA BiS South America

Booming Games will make its most significant event statement to date at SiGMA BiS South America (6–9 April 2026, São Paulo), hosting the exclusive Platinum VIP Lounge — a fully custom-built, immersive space inspired by the world of Ronaldinho’s Streetball Bonanza.

The Lounge will serve as the premier destination for senior industry networking at the event, offering Platinum Ticket Holders premium hospitality, exclusive merchandise, and direct access to the Booming Games leadership team. Operators and partners are invited to visit the Lounge to explore the company’s full suite of bespoke partnership options and next-generation game portfolio.