partnerships
SPARKET and the World Jai Alai League Forge Deeper Partnership to Elevate Fan Experience
SPARKET, the trailblazing wagering software, announced an expanded partnership with the World Jai Alai League (WJAL), solidifying their commitment to enhancing the fan experience and driving growth in the world of Jai Alai.
Following the successful implementation of SPARKET’s innovative platform within the league, both entities have decided to deepen their collaboration. This strategic move aims to further revolutionize how fans interact with and enjoy Jai Alai, leveraging cutting-edge technology to increase engagement from at-home viewers. Through SPARKET’s proprietary pari-mutuel wagering software, fans are able to enjoy betting against each other with no fixed odds, in an effort to climb the leaderboard, and win incredible prizes.
WJAL’s decision to not only expand the partnership, but to also invest with SPARKET underscores WJAL’s dedication to providing loyal Jai Alai fans with the most innovative, fun, and unique ways to engage with the sport. By integrating SPARKET’s dynamic wagering options, the league anticipates an even greater level of community excitement, involvement, and education from fans worldwide.
“The SPARKET launch at our facility was remarkable. Our patrons immediately embraced the concept and the percentage of interactive play was astounding. We are thrilled to take our partnership with SPARKET to the next level. The success we’ve seen so far in enhancing the fan experience is just the beginning. Together, we are poised to unlock new opportunities and push the boundaries of what’s possible in the world of Jai Alai,” Scott Savin, COO of the World Jai Alai League, said.
SPARKET CEO Aaron Basch said: “Our continued collaboration with WJAL signifies a significant step forward in our mission to transform sports entertainment. By combining SPARKET’s state-of-the-art technology with WJAL’s dedication to the sport, we’re not only enhancing the current loyal fan experience but also attracting a new generation of enthusiasts.”
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
a leading online casino licensed and operating exclusively in the Garden State of New Jersey
Playstar Casino partners with Fast Track to accelerate growth in US market
Fast Track, the leading provider of player engagement solutions to the online gaming industry, is proud to announce its latest partnership with Playstar Casino, a leading online casino licensed and operating exclusively in the Garden State of New Jersey.
Playstar Casino is renowned for its relentless focus and passion for providing the best player experiences in the market. Understanding this need as core to future success, Playstar sought a partner capable of delivering unparalleled solutions to enhance player engagement through AI-powered customer journeys and build 1:1 experiences at scale for each player and found Fast Track.
Using advanced AI, machine learning and real-time data insights, Fast Track provides the ideal solution to streamline operations and amplify player engagement, enabling Playstar to execute its strategy at scale and increase productivity.
Jon Bowden, Chief Marketing Officer of Playstar Casino, expressed his confidence in their choice, stating, “At Playstar, the player experience is paramount. Fast Track was the obvious choice for us due to their commitment to supporting our growth goals. We’re keen to automate the bulk of our strategy and work with the most advanced technology for personalization and modeling.
Jean-Luc Ferrière, Managing Director Americas at Fast Track, echoed this sentiment, remarking, “It’s always exciting for us to partner with an operator so dedicated to offering an unparalleled player experience. The team is very keen to start collaborating with Playstar to help them achieve and exceed their business objectives.”
The partnership between Fast Track and Playstar Casino marks an exciting chapter for both organizations as they work together to elevate player experiences and drive sustainable growth in the US online gaming market.
BetMGM
Boldplay™ to make U.S. debut after signing exclusive partnership deal with BetMGM
Boldplay, the casino software supplier, has announced its much-anticipated U.S. debut after teaming up with BetMGM, a leading iGaming and sports betting operator, and providing its first set of games Cyborg City, Toro Bravo, and Gold Metal Ox.
The new partnership will see Boldplay’s extensive collection of innovative video slots, table games, virtual scratch and keno titles become available to customers in the U.S. market for the very first time, enabling countless players to experience the brand’s signature range of bonus features and jackpots.
Notable highlights to come out of the studio include Boldplay Spins – a unique twist on Free Spins that sees the reels spin both vertically and horizontally to create more winning pay lines – and the brand’s flagship jackpot, the Boldplay Superpot, which gives players of all bankroll levels a chance to win big.
The exclusive nature of the deal will also see BetMGM gain a significant market advantage in the U.S., where it will initially be the only platform able to offer Boldplay games. Given these titles have already garnered plenty of critical acclaim from players and operators across Europe, their presence at BetMGM will be a huge draw and will help the platform further enhance its standing in the industry.
This latest collaboration represents another significant step in Boldplay’s evolution from up-and-coming studio to one of the industry’s most sought-after software providers and will allow the brand to extend its reach into new regulated markets – a move CEO, Valli Fragoso, is clearly optimistic about.
“Boldplay is thrilled to announce that we’re teaming up with BetMGM in an exclusive partnership that will see our games be made available in the U.S. for the very first time,” she said. “By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration.”
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