SIS expands reach of 24/7 live racing and Competitive Gaming content through Midnite launch

Supplier brings round-the-clock racing coverage and H2H Global Gaming League™ to next-gen sportsbook brand in the UK

SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has launched its premium racing and Competitive Gaming offering with Midnite, delivering round-the-clock live events to the ambitious UK operator’s growing customer base.

The double launch follows the successful integration of 24/7 live racing and events-based esports content within Midnite’s modern, tech-driven sportsbook platform, which delivers a next-generation betting experience across sports, esports and slots.

Built with a technology-first approach, the Midnite platform now benefits from over 60,000 additional annual horse and greyhound racing events, from more than 170 racecourses and tracks across six continents.

Midnite’s platform also has access to Competitive Gaming’s complete suite of over 225,000 H2H Global Gaming League™ eSoccer and eBasketball matches, which are proven to add as much as 10% in value to basketball and soccer verticals on sportsbook platforms.

Competitive Gaming stands at the forefront of high-integrity esports content, having become the first esports betting product to receive the Esports Integrity Commission’s (ESIC) Gold Standard.

The launch further cements SIS as a premium provider of value-adding, high-quality content for operators in regulated markets worldwide.

Matt Smith, Customer Growth Manager at SIS, said: “We are proud to bring our 24/7 live racing and Competitive Gaming content to Midnite, a brand that aligns with our commitment to innovation and quality. This integration is a great example of how our high-margin, always-on portfolio can support the growth of ambitious operators and enhance the overall user experience.”

Zach Amin, Vice President of Sportsbook at Midnite, said: “SIS live racing and H2H Global Gaming League™ offer an ideal fit for our platform and our players. We are focused on building a top-tier sportsbook, and the ability to deliver engaging, round-the-clock betting opportunities plays a key role in that.”